I am working SEO on a website that has 2 pages for different variations of a keyword.
-
I have run into a situation where a website has 2 pages for different variations of a keyword. I personally like to use 1 page and make it powerful for a variety of variations of that keyword. Unfortunately for the site I’m working on, using only one page is not an option. Here is an example: They have a page for “Alex Miley Cameras” and then they have a page for “Alex Miley Cell Phones”. On the first one they want to rank for Alex Miley & Alex Miley Cameras. For the 2<sup>nd</sup> they want to rank for “Alex Miley Cell Phones”. My concern is will Google be indecisive on which page to rank for the keyword “Alex Miley” since they both contain this word. Also, will it affect any of the other words and spread the juice making each page weaker. I would appreciate advice on how to rank these pages each separately for their keywords and not have to worry about any confusion from Google. I can’t change the structure of the site. I only have access to the Meta info and page content. Thank you for your help
-
There is something still missing. I must have not noticed before responding to your answer in my last message. Although you gave me a good understanding of the issue. I am now still questioning on how the brand name which we are also trying to get ranked for will fall in play. Keep in mind "Alex Miley" was also a keyword. Based On what your showing me in the example to Avoid would leave the keyword "Alex Miley" at the same amount of strength between the 2 pages. I'm am still left at the stage of how can I make sure that the broader keyword Alex Miley will get all the juice going to only 1 of the pages.
-
Great job! You understood my question and gave me a great example. I want to extend the question to one additional thing. If I don't absolutely have to do it this way, what other option do I have. Originally I though of having one page for all those keywords. What's your stance or method on this. Either way you have given me the best information on this question and I will mark it as my best answer. Thank You
-
If you absolutely have to do it this way, then I would ensure you have a sufficient amount of content on each page, that is unique - and NOT a simple re-write.
For example, rather than lots of content about "Alex Miley" on each page, focus on the product (Cameras/Cell Phones etc).
I would also look to ensure that you have different wording in each of the two title tags, h1 tags, and ideally some product related h2 tags too!
For example, title tag suggestion (not well thought out, but gets my point across I hope!)
<title>Alex Miley Cameras | Buy Alex Miley Cameras Online</title> <--- Avoid!
<title>Alex Miley Cameras | Buy A.M Digital Cameras Cameras Online</title> <--- Better, as only mentioned the brand name once.
Then, ensure there is sufficient unique content on each product, on each page - unique and well written!
-
revising...
-
How competitive is the phrase "Alex Miley"? I searched for it exactly, and there was no competition, so I'm assuming that you are using that to fill in for a different phrase.
-
Actually, I don't feel comfortable trying to rank one keyword for both pages either. I would rather make sure absolutely, positively that Alex Miley & Alex Miley Cameras ranks for 1 page while Alex Miley Cell Phones ranks for the other. Again, I am trying to do this without confusing Google and causing to bounce back and forth or having Google make that decision for me. I would rather have a strategy in place to where Google will give the each page complete juice for the keywords I want them to rank for. Is there anything I can do to the Meta or On Page to solve this?
-
With enough unique content you would be able to rank both pages for the keyword. However, make sure that you aren't linking internally to either page as just Alex Miley. This might show biased for the one, and not allow you to rank for it. Instead, link internally with the full phrase every time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Duplicate currency page variations?
Hi guys, I have duplicate category pages across a ecommerce site. http://s30.postimg.org/dk9avaij5/screenshot_160.jpg For the currency based pages i was wondering would it be best (or easier) to exclude them in the robots.txt or use a rel canonical? If using the robots.txt (would be much easier to implement then rel canonical) to exclude the currency versions from being indexed what would the correct exclusion be? Would it look something like: Disallow: */?currency/ Google is indexing the currency based pages also: http://s4.postimg.org/hjgggq1tp/screenshot_161.jpg Cheers,
Intermediate & Advanced SEO | | jayoliverwright
Chris0 -
Website gone from PR 2 to PR 0
Hi guys! We're looking at a site in the trade industry here in Australia and it appears that around the Panda/Penguin updates in September & October last year, they've had their Google PageRank wiped out back to zero. I know we shouldn't be focusing too much on PR these days, but can't help but wonder what's caused this. It's a local business website who aren't selling links etc. I'm thinking backlinks pointing at the site that were giving them a boost have been discounted, however, they still have quite a number of quality links coming into them. Would love to pick your brains! Regards.
Intermediate & Advanced SEO | | WCR0 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
Review of on page SEO - Please help
Hi I am new to SEOmoz but can see a lot of great information going back and forth. I am looking for a little help with the SEO on our site and looking for suggestions on what to do to improve it. We have some pages where we aggregate content from our database such as this: http://www.touristlink.com/india/nagpur/cat/temples.html It would seem that "Temples in Nagpur" is not that competitive of a term but we dont show up until page 4. Any on page suggestions on what we could do to improve? Or any mistakes we are making. All the content on the site is fairly new as in 6 months even though the site has been established and online for a number of years. We have not done any specific linking building for the term "Temples in Nagpur" Any suggestions on the overall structure of the site would also be great. Thanks in advance.
Intermediate & Advanced SEO | | DavidUrmann0 -
Is site:domain.com + keyword a good indicator of the quality of a page?
Are the results provided by site:domain.com + keyword a good indicator of the quality of certain pages? For example, should the first result be more relevant, have a higher number of links, etc than the second result?
Intermediate & Advanced SEO | | nicole.healthline0 -
Page load increases with Video File - SEO Effects
We're trying to use a flash video as a product image, so the size increase will be significant. We're talking somewhere around 1.5 - 2mb on a page that is about 400kb before the video. So the increase is significant. There is SEO concern with pages peed and thinking perhaps having the flash video inside an iframe might overcome the speed issues. We're trying to provide a better experience with the video, but the increase in page size, and therefore speed, will be significant. The rest of the page will load, including a fallback static image, so we're really trying to understand how to mitigate the page load speed impact of the video. Any Thoughts?
Intermediate & Advanced SEO | | SEO-Team0