Keywords besides what is in Google Analytics
-
Hello,
For our site
thewealthymind(dot)com
what keywords do you think I should be targeting, I assume it is not enough just to get keywords from Google Analytics history.
Thanks!
-
If you have mulitple clients like I do, get an Adwords MCC account. From there you can start your own profiles OR link to other Adwords Accounts.
-
Hello Bob,
Your question is all about learning how to do keyword research. One of the best places to start would be to read the guide here:
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
A lot of what I do on a regular basis is covered there.
I usually come up with a basic list based on what my competitors are targeting, what seems to be obvious ways of searching for my information, and then doing some keyword pulls on google's tools. The numbers you get there are all relative, and should not be taken as a predictor of traffic. Think of each number as an indicator of how that word should perform compared to the other words on the list.
One tool I find handy is http://ubersuggest.org/ for finding long tail, and variations of keywords. Start with small phrases, and build your way to longer ones with that tool so you can see patterns in search queries that people use for your terms.
Keyword research is an iterative process, so once you build your keyword list its good to have an adwords budget to test it out as this will get you traffic for a keyword much faster than organic methods.
Get campaigns going, see which keywords really drive traffic, which drive conversions, and then look to see the actual search queries used (available in adwords and GA) to see what people actually typed that brought your ads up.
There should be some clear winners that need to be your primary or "head" terms, and there will also be common topics that come up often, but have a lot of variations on how people search on them. Those are your long tail terms, and are probably best covered with ongoing blog posts related to those various searches, or with informational pages on your site.
Hope that helps.
-
That sound very wise, Francisco.
The certification is out of our budget, but I'll put that out there as a goal for the future.
Is it appropriate to have more than one adwords account if I run 2 separate businesses?
-
You should use the highest converting keywords in your Adwords account. That's what you should do. If you haven't run any Adwords, spend $100+ and setup some conversion goals in GA. If you have money, do like I did and get certified by Avinash: http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=home&topic=WebAnalytics
Avinash is on the home page of SEOMOZ.
-
Interesting approach.
And you've found the Adwords tool to be accurate doing this? For some reason it has never been accurate for me with simple keywords tasks when I compared the keywords I found out were correct vs what it told me.
-
Here's my current approach (minus my own little nuances).
- Use http://mergewords.com/ to generate a big list of keywords
- Copy and paste (2000 at a time) into the Google keyword tool
- Make sure it's set to exact, and show related keywords only
- Download the CSV into an Excel Spreadsheet until all keywords added
- Sort by search volume
-
What keywords are you already targeting?
I assume your title tag should give me a clue:
Changing Limiting Beliefs | Belief Change | Create the Life You Want | Practical Skills to get what you want"
And are you already using Google's keyword tool? If so, and you are targeting changing limiting beliefs, Google's tool offers these:
|
<colgroup><col></colgroup>
<label for="gwt-uid-370"></label> Keyword Competition Global Monthly Searches Local Monthly Searches <label for="gwt-uid-372"></label> <a class="aw-ti-resultsPanel-details">changing limiting beliefs</a> Low 480 58 Keyword ideas (8)
<colgroup><col></colgroup>
<label for="gwt-uid-362"></label> <a class="aw-ti-resultsPanel-details">limiting beliefs</a> Low 4,400 1,600 <label for="gwt-uid-363"></label> <a class="aw-ti-resultsPanel-details">changing beliefs</a> Low 5,400 2,400 <label for="gwt-uid-364"></label> <a class="aw-ti-resultsPanel-details">change beliefs</a> Low 12,100 6,600 <label for="gwt-uid-365"></label> <a class="aw-ti-resultsPanel-details">limiting belief</a> Low 3,600 1,300 <label for="gwt-uid-366"></label> <a class="aw-ti-resultsPanel-details">change limiting beliefs</a> Low 480 91 <label for="gwt-uid-367"></label> <a class="aw-ti-resultsPanel-details">overcome limiting beliefs</a> Low 140 46 <label for="gwt-uid-368"></label> <a class="aw-ti-resultsPanel-details">limiting beliefs nlp</a> Low 91 16 <label for="gwt-uid-369"></label> <a class="aw-ti-resultsPanel-details">nlp limiting beliefs</a> Low 91 16 <a class="aw-ti-resultsPanel-details"></a> How about 'law of attraction' and that related group of phrases?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country Wise Keyword difficulty
I want to know that how it is possible that global and country-wise keyword difficulty should be the same. Please help me out understand this confusion.
Keyword Research | | Daie80 -
Google Keyword Planner - Just PPC?
Morning Mozzers, Please help a layman learn. This is probably a silly question but when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC? I have been a bit confused by logging in through an Adwords account? At the moment to get my keyword research I am using a combination of Moz, Webmaster Tools, Keyword Planner. I have had a look at the free version of SEMrush which looks really cool. Is my approach right using these tools? Am I covering all bases / missing key opportunities? Regards Ben
Keyword Research | | Bendall0 -
Keyword tracking over time
Hi is there a recommended amount of keywords that I should try and optimise for on my site?
Keyword Research | | Hardley1111 -
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
How can I "target keywords"?
Hello everyone, Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
Keyword Research | | moneywise_test0 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
Why does google's autocomplete not align with google's keyword tool?
Is google autocomplete based solely off keyword search volume? Or is there some other factors i am missing here? Here's an example: Auto complete suggestions for 'storage toronto': [storage toronto cost] [storage toronto downtown] [storage toronto rates] [storage toronto leaside] [storage toronto prices] [storage toronto dupont] [storage toronto laird] [storage toronto eastern ave] [storage toronto ontario] Google adwords keyword tool results for these: <colgroup><col width="151"> <col width="129"> <col width="169"></colgroup>
Keyword Research | | adriandg
| Keyword | Global Monthly Searches | Local Monthly Searches |
| [storage toronto cost] | 0 | 0 |
| [storage toronto downtown] | 36 | 28 |
| [storage toronto rates] | 0 | 0 |
| [storage toronto leaside] | 0 | 0 |
| [storage toronto prices] | 73 | 73 |
| [storage toronto dupont] | 0 | 0 |
| [storage toronto laird] | 0 | 0 |
| [storage toronto eastern ave] | 0 | 0 |
| [storage toronto ontario] | 0 | 0 | So here is what i find confusing: If [storage toronto cost] is the top suggestion for [storage toronto...] then why does google say it has 0 monthly searches? Why isn't [storage toronto downtown] the first suggestion? or better yet, why isn't [storage toronto prices] the top suggestion? So either: 1) google adwords keyword tool is wrong. or 2) google suggest isn't based on just volume?? I've run these same keywords through Bing's Excel keyword information spreadsheet query and it came back saying all keywords had 0 searches ever, except for...drumroll: [storage toronto prices] with 7 monthly searches, once, in august, and 0 all other months. Now i assume that bing/yahoo numbers are significantly smaller, but this does show that that the same keyword is the most popular, so in some way suggests that google's keyword is accurate. So i guess this brings be back to my confusion, what other factors is google's suggest based on, because it obviously isn't primarily search volume. And yes, i have made sure to clear caches, and disable personalized search and search history, and tried the query in several browsers, just to double check i wasn't getting a personalized list, so we can rule that out. Thanks, Storwell.0 -
Invisible Long Tail Keywords
I've been doing some research on SEOmoz and have seen some posts relating to invisible long tail keywords. I have a couple of questions relating to this: Am I correct to understand that an invisible long tail keyword won't show any search in a tool like the Google Keyword Tool? If not, how do you define it? If an invisible long tail keyword has almost no search (or search that can be proven by an SEO researcher), how can you be confident that it will produce results?
Keyword Research | | EricVallee341