Migrating a better performing domain to a less well performing domain
-
I have a customer who has many domain names and assets but she's wanting to consolidate some of them to help her simplify things for her customers but mostly she wants to build up her website through which she sells products.
Grief Reflection - www.griefreflection.com is a personal journal that she's keeping to process the impending death of her husband and it's also linked to her business website which sells healing from grief types of products.
Storybooks for Healing - www.storybooksforhealing.com is the website through which she sells workbooks and memory books for people who want to keep the memory of their loved one alive after they've gone.
I've setup both of these domains as campaigns and have been looking at the metrics for both. The grief reflection blog out performs the storybooks for healing website.
If we merge the two then the Grief Reflection blog would likely become a subdirectory under www.storybooksforhealing.com and be more fully integrated which she thinks will help her visitors not get confused while navigating her website.
www.griefreflection.com has 12,637 links while www.storybooksforhealing.com has 1,462. Also, Google has indexed 380 pages of Grief Reflection and only 100 pages for Storybooks for Healing, though that may be because there are fewer pages to index. Grief reflection also has a 4.36 mozRank and 5.30 mozTrust, where Storybooks has 4.13 mozRank and 5.15 mozTrust.
Should I counsel her to keep these domains separate? If not, would simply setting up 301 redirects from the www.griefreflection.com domain name to the new subdirectory under www.storybooksforhealing.com be the way to go?
Thank you ever so much for any wisdom anyone can provide.
-
Hello and thank you for your quick response! She'll be happy to hear it and I'll be sure to 301 each page from the migrated site to the new one.
I appreciate your help!
-
If I owned these two sites and my goal was to strengthen the storybooks site then I would 301 redirect griefreflection page-by-page into a folder of storybooks.
I believe that the rankings of the storybooks site would benefit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Images on sub domain fed from CDN
I have a client that uses a CDN to fill images, from a sub domain ( images.domain.com). We've made sure that the sub domain itself is not blocked. We've added a robots.txt file, we're creating an image sitemap file & we've verified ownership of the domain within GWT. Yet, any crawler that I use only see's the first page of the sub domain (which is .html) but none of the subsequent URL's which are all .jpeg. Is there something simple I'm missing here?
Technical SEO | | TammyWood0 -
Better to have less pages with more related content?
I work with a law firm and we are having a hard time busting into the first page of results for any of our keywords. I am new at SEO and have been trying to analyze how are competitors have an edge over us when on paper we are better optimized than their websites. One glaring difference is they have fewer webpages, which possibly makes each of their pages more keyword rich. Would it be smarter to condense our many webpages/topics into less, more general web pages? I hope my question is even making sense, thanks for any possible help! Our site is http://www.utahdefenseattorney.net/
Technical SEO | | MyOwnSEO0 -
Will Links to one Sub-Domain on a Site hurt a different Sub-Domain on the same site by affecting the Quality of the Root Domain?
Hi, I work for a SaaS company which uses two different subdomains on our site. A public for our main site (which we want to rank in SERPs for), and a secure subdomain, which is the portal for our customers to access our services (which we don't want to rank for) . Recently I realized that by using our product, our customers are creating large amounts of low quality links to our secure subdomain and I'm concerned that this might affect our public subdomain by bringing down the overall Authority of our root domain. Is this a legitimate concern? Has anyone ever worked through a similar situation? any help is appreciated!
Technical SEO | | ifbyphone0 -
Registering expired domains
Hi there, I've found a good domain that is available for a new project. It has been expired for about 4 months or so. It has a couple of links, with the domain name as an anchor, nothing horrible. Will buying a domain like this be safe from an seo perspective? I'm guessing it would be treated the same as buying a new domain that has never been registered before, Would I be right? Peter
Technical SEO | | PeterM220 -
Domain redirection and seo implications
We have an existing site that is a subdomain but we recently acquired an exact match domain. Will building links to the exact match domain and having the domain point at our existing subdomain work or should we convert the entire site and redirect our existing subdomain to the new domain? What I'm trying to figure out is how to maximize the benefit here and how the existing mass of links pointing to our existing subdomain (shop.domain.com) can be used. New domain: keywordshop.com Existing URL: shop.domain.com
Technical SEO | | CHarkins0 -
Impact of moving all the domain from .net to .com
Hi, We are thinking of moving a domain from a .net extension to a .com because of internal political reason. It's a french website with 3 000 pages.The organic trafic is 65 % from France and 35 % from Canada. We have decent rankings and we have around 150 000 organic visits/month. For sure,if we move the site, we will do all the rigth 301 redirect. We will also use Google Webmaster Tools to tell the new location of the site. But even if we do all the best practices. What would be the impact of changing the extension. Is anyone had some experience with this ? I will really like to have your opinion on this. Thanks Rick
Technical SEO | | Adviso0 -
Switch domain from one account to another at domain registrar
We need to move our domain from one account to another at our domain registrar (which is Moniker). Both the "from" account and "to" account will be at Moniker. The "from" account currently has privacy settings enabled and we'd also put these in place for the "to" account. Has anyone done this and see any impact on SEO? Is there any big or common mistakes that I should be aware of? Thanks all!
Technical SEO | | evoNick0