Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does "google selected canonical" pass link juice the same as "user selected canonical"?
We are in a bit of a tricky situation since a key top-level page with lots of external links has been selected as a duplicate by Google. We do not have any canonical tag in place. Now this is fine if Google passes the link juice towards the page they have selected as canonical (an identical top-level page)- does anyone know the answer to this question? Due to various reasons, we can't put a canonical tag ourselves at this moment in time. So my question is, does a Google selected canonical work the same way and pass link juice as a user selected canonical? Thanks!
Technical SEO | | Lewald10 -
General Question: Linking Root Domains 0
Hi, we have several subpages with PA 1. We try to figure out why. The link metrics show 0 Linking root domains, but shouldnt there be at least the own domain like 1 linking root domain or are we getting it already wrong here? The subpages have following link metrics: 0 External followed Links. 8416 subdomain and 8421 Root Domain, Linking Root Domains 0, 299 Subdomain, 302 Root Domain (From Mozbar). The pages seem to be crawled. We are suspecting techincal reasons. What would be the impact of the linking root domain to the PA 1? Thank you in advance
Technical SEO | | brainfruit0 -
Has anyone else seen a large drop in Domain Authority this week?
A site of ours and its competitors have all seen pretty big drops in domain authority over the past week or so. Just wondering whether this could be something to do with a change in how DA is measured or whether its our backlink profile that is the problem. Any feedback would be much appreciated!
Technical SEO | | SEO_Jellyfish0 -
Block /tag/ or not?
I've asked this question in another area but now i want to ask it as a bigger question. Do we block /tag/ with robots.txt or not. Here's why I ask: My wordpress site does not block /tag/ and I have many /tag/ results in the top 10 results of Google. Have for months. The question is, does Google see /tag/ on WordPress as duplicate content? SEOMoz says it's duplicate content but it's a tag. It's not really content per say. I'm all for optimizing my site but Google is not penalizing me for /tag/ results. I don't want to block /tag/ if Google is not seeing it as duplicate content for only one reason and that's because I have many results in the top 10 on G. So, can someone who knows more about this weigh in on the subject for I really would like a accurate answer. Thanks in advance...
Technical SEO | | MyAllenMedia0 -
Can name="author" register as a link?
Hi all, We're seeing a very strange result in Google Webmaster tools. In "Links to your site", there is a site which we had nothing to do with (i.e. we didn't design or build it) showing over 1600 links to our site! I've checked the site several times now, and the only reference to us is in the rel="author" tag. Clearly the agency that did their design / SEO have nicked our meta, forgetting to delete or change the author tag!! There are literally no other references to us on this site, there hasn't every been (to our knowledge, at least) and so I'm very puzzled as to why Google thinks there are 1600+ links pointing to us. The only thing I can think of is that Google will recognise name="author" content as a link... seems strange, though. Plus the content="" only contains our company name, not our URL. Can anybody shed any light on this for me? Thanks guys!
Technical SEO | | RiceMedia0 -
Spam links on my Backlink Profile
Recently after checking my backlink profile, my site has attracted quite a few spam backlinks with the anchor text written in Asian characters. We don't do any black-hat tactics and have remained clean in our process, as well as not submitted our site to any spam directories, yet we still have these foreign links. Any thoughts on how to get rid of these or stop these from occurring?
Technical SEO | | smilingbunny0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0 -
We have a ton of legacy links that include /?ref=tracking-goes-here. We need concile this, can the conical tag be used to fix this? How?
www.firehost.com/?ref=pressrelease example - http://cl.ly/2O1d1x2m3b1b3K1K0h2J
Technical SEO | | FirePowered0