Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Backlinks to a PDF help with overall authority/link juice for the rest of the domain?
-
We are working on a website that has some high-quality industry articles available on their website.
For each article, there is an abstract with a link to the PDF which is hosted on the domain.
We have found in Analytics that a lot of sites link directly to the PDF and not the webpage that has the abstract of the article.
Can we get any benefit from a direct PDF link? Or do we need to modify our strategy?
-
You can/need to build links from within the domain to thePDF report you want to share also. Links within the PFD file will also help for people who share the file via email, and not within the site. This will bring people back to your domain.
-
Also have a Google for optimising pdfs for search, i know there are number of ways & options
http://www.seomoz.org/ugc/how-to-optimize-pdf-documents-for-search
http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156
-
Add links to your site within the .pdf
You can also add your branding to the .pdf
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
How does link juice flow through hreflang?
We want to use the hreflang tag on our site (direct users searching for the Spanish version of spanishdict.com to spanishdict.com/traductor). Before doing so, we were wondering how link juice flows through hreflang? Any insight or resources on this would be very helpful. Thanks!
Technical SEO | | CuriosityMedia0 -
Help. Recently my organic traffic has dropped 40%. Any advice / ideas?
Lately my organic traffic has dropped significantly as well as my adsense revenue. The moz report says, for example, my traffic is down 40%, but I a still #1 for that keyword. Also, in the last week, suddenly my number of indexed pages doubled. We had done some page rewriting and maybe messed that up. We've fixed that though. Webmaster tools is still picking up all of our old pages and the new ones. Background: We recently launched our new responsive website in March. March income was about the same as February. April dropped off suddenly (maybe late march - no sure) When we changed site, we did do 301's for all the old pages to the new ones Any ideas or advice as to why my traffic and revenue has dropped off so sharply? Never submitted questions before - not sure if I am supposed to put urls here so if you just google Home Spelling Words - that's my website. Thanks everyone!!!
Technical SEO | | kimtastic0 -
Wordpress categories causing too many links/duplicate content?
I've just added categories to my wordpress site and some of the posts show in several of the categories. Will this cause me duplicate content problems as I want the category pages to be indexed? Also as I add more categories I'm creating more links on the page. They can't be seen to the user as I have a plugin that creates drop down categories. When I go to 'view source' though all the links are there so google will see lots of links. How can I fix the too many links problem? And should I worry about duplicate content issue?
Technical SEO | | SamCUK1 -
We have set up 301 redirects for pages from an old domain, but they aren't working and we are having duplicate content problems - Can you help?
We have several old domains. One is http://www.ccisound.com - Our "real" site is http://www.ccisolutions.com The 301 redirect from the old domain to the new domain works. However, the 301-redirects for interior pages, like: http://www.ccisolund.com/StoreFront/category/cd-duplicators do not work. This URL should redirect to http://www.ccisolutions.com/StoreFront/category/cd-duplicators but as you can see it does not. Our IT director supplied me with this code from the HT Access file in hopes that someone can help point us in the right direction and suggest how we might fix the problem: RewriteCond%{HTTP_HOST} ccisound.com$ [NC] RewriteRule^(.*)$ http://www.ccisolutions.com/$1 [R=301,L] Any ideas on why the 301 redirect isn't happening? Thanks all!
Technical SEO | | danatanseo0 -
Domain authority and keyword difficulty
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool? I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
Technical SEO | | Grumpy_Carl0 -
Will errors on a subdomain effect the overall health of the root domain?
As stated in the question, we have 2 sub domains that contain over 2000 reported errors from SEOMOZ. The root domain has a clean bill of health, and i was just wondering if these errors on the sub-domains could have a negative effect on the root domain in the eyes of Google. Your comments will be appreciated. Regards Greg
Technical SEO | | AndreVanKets0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0
