Google SERP UI in December
-
For retailers (or commercial queries), it seems like PPC ads, product ads and google shopping links were allocated more pixel real estate in December than in previous years, and the amount of pixel real estate allocated to organic listings declined further. I was wondering if anyone had any knowledge on when these changes were rolled out.
-
Google definitely do split testing. Like Kane said, I've also had differing results from the same account, plus they also bring in changes then withdraw them again a few days later!
I'd say that if its there 2 weeks later, it's probably there to stay and SEOs are going to be talking about it at SEO roundtable / SEL etc.
See how it pans out before jumping to any conclusions.
-
Not an exact answer, but it's been my experience that those changes have a launch date that is usually picked up by Search Engine Land or the other SE blogs, and it's rolled out to different users at different times. I get different results on different PCs while signed into the same Google account, so some of it must be done by IP or split-testing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google indexes the website after algorithm update?
I've noticed that the page ranks for some queries were improved unexpectedly, without any actions from my side. Is it possible that this improvement is connected with with Google algorithm update Sep, 4-5?
Algorithm Updates | | AurigaPR0 -
404s in Google Search Console and javascript
The end of April, we made the switch from http to https and I was prepared for a surge in crawl errors while Google sorted out our site. However, I wasn't prepared for the surge in impossibly incorrect URLs and partial URLs that I've seen since then. I have learned that as Googlebot grows up, he'she's now attempting to read more javascript and will occasionally try to parse out and "read" a URL in a string of javascript code where no URL is actually present. So, I've "marked as fixed" hundreds of bits like /TRo39,
Algorithm Updates | | LizMicik
category/cig
etc., etc.... But they are also returning hundreds of otherwise correct URLs with a .html extension when our CMS system generates URLs with a .uts extension like this: https://www.thompsoncigar.com/thumbnail/CIGARS/90-RATED-CIGARS/FULL-CIGARS/9012/c/9007/pc/8335.html
when it should be:
https://www.thompsoncigar.com/thumbnail/CIGARS/90-RATED-CIGARS/FULL-CIGARS/9012/c/9007/pc/8335.uts Worst of all, when I look at them in GSC and check the "linked from" tab it shows they are linked from themselves, so I can't backtrack and find a common source of the error. Is anyone else experiencing this? Got any suggestions on how to stop it from happening in the future? Last month it was 50 URLs, this month 150, so I can't keep creating redirects and hoping it goes away. Thanks for any and all suggestions!
Liz Micik0 -
Is it wise to conduct a link building campaign to a Google+ Local page?
Is it wise, while doing a link building campaign to not only focus on the main website target page, but also the Google+ Local page? Here are two strategies I was thinking of using: 1. Conduct a city specific link building campaign to direct traffic to the location specific page on the main website AND the Google+ Local page. 2. Use the main website to direct traffic to each cities specific Google+ Local page. Does it make sense to drive links to a Google+ Local page? It does to me, but I haven't seen anything written about that yet... or perhaps I've just missed it along the way. I'd love to hear the communities thoughts. Thanks! Doug
Algorithm Updates | | DougHoltOnline0 -
Puzzled by recent SERP results - what ranking factors cause this?
Hi mozzers, I have been using moz tools for a long while now for assessing SEO metrics with great success, but since recent Google algorithm updates I am seeing more and more SERPS that just simply don't make sense to me what so ever. The most startling recently was an assessment of one of the keywords my own site competes for "Link Building Services" The current No 1 position in Google.co.uk is held by http://www.napalit.org/ I invite all you seo experts out there to take a look at this site, look at it metrics in OSE compared with the "lower" competition and explain to me why it is No1. I would really like to know what ranking factors this site has that makes it "higher quality" and offer "better value" than the competition. I thought I understood what Google was trying to do with recent updates - get rid of non-value adding spammers and improve the quality of the search results. But now I am becoming more sceptical. Are they just making it impossible for us to make a difference by following good SEO practices so we all resort to paying for Adwords? I hope you guys out there can help me with this one and restore my faith. Thanks
Algorithm Updates | | websearchseo0 -
How much does Google take Social into account in serps
I have been reading and trying to learn more about how google takes social media into account when ranking sites, but I cant seam to find a definitive answer to this, does it make a big difference or does it not really matter?
Algorithm Updates | | MiracleCreative0 -
Shortened Title in Google Places/Local Results in SERPs
I've been doing some local SEO lately and noticed something today. When I do a search for "State/town name Cat Toys", I see the title tag of the website in the local results as opposed to the business name. I'm happy they are showing up above the normal results, but I wonder if having the brand name at the end of the site title impacts clicks. For example: Site name: New Hampshire Cat Toys and Accessories | Cats R Us But in the places results the title is cut short because they show the address, so all they see is: New Hampshire Cat Toys and.... Do you think branding is especially important in local results? Or less important? I could hear arguments for both sides. I realize the site URL is shown in green below the title, but it's not the same as having a brand in the title portion. It also looks like some of the competition has just their name show up as opposed to their website title. Is this something I can fix in Google Places, or is something Google does on its own? Cheers, Vinnie
Algorithm Updates | | vforvinnie1 -
What is the difference between Bing and Google ranking factors ?
I know basic SEO factors and i understand On Page SEO title/meta/content optimzation and Off Page backlinking factors. Yet we see different ranking on both SEs so I want to know what are those? Thanks.
Algorithm Updates | | NiceGuy1