301 redirect while keeping OLD domain for branding
-
Say you have CharityName.com. They use a dedicated domain name CharityNameEvent.com to advertise their main event. They use this domain on posters, flyers,etc and want to keep using it because it's easier to remember. CharityNameEvent.com has far, far more inbound links than CharityName.com (about 8 times more).
Current problem: their current web developer has put the SAME content on both websites instead of setting up a redirect from CharityNameEvent.com (easy to remember) to CharityName.com/Event which would have made more sense.
My intention is to consolidate the 2 websites and make sure CharityName.com benefits from links to the Event. I plan to move and 301 redirect CharityNameEvent.com to CharityName.com/Event. I know this would keep links and PR intact but I have a couple of questions:
1. Is it enough to set up the 301 redirect or would they have to ask websites to ACTUALLY change the links to CharityName.com/Event?
2. They plan and need to keep using CharityNameEvent.com for its ease of use on posters, flyers, etc. The 301 redirect would be in place. Would this cause any problems with search engines, especially when/if some people STILL link to CharityNameEvent.com instead of CharityName.com/Event?
Basically, my understanding of 301 redirects is that they're used when a website permanently moves. In this case, the OLD DOMAIN name would still be used for reasons mentioned above but would be 301 redirected to CharityName.com/Event.
Any chance this might not maximise the potential of new/old links? Any other way to go about it? Anything I'm missing with this scenario?
Thanks
-
Hi! I'm following up on older, unanswered questions. Can you tell us what you ended up doing in this case, and any lessons you learned that could be helpful to others reading this thread?
Thanks!
-
Yes, your approach to 301 is correct.
-
You should contact admins and have them change when at all possible. 301 do not pass 100% of juice
-
No. You will probably have fewer linking to this page as they will have ben 301ed before they copy the URL
-
-
A rel canon will solve the duplicate content issue - telling Google that the "real" and "original" content sites on A not B.
-
Thank you for that. But the core issue is that the OLD SITE has the same content as the main site so it's a duplicate content issue as well which is why I'm considering the 301 redirect.
-
Read up on rel canonical - that will help with:
Keeping the old site live and giving direct load users the same experience instead of being redirected elsewhere, and transfer all the inbound link juice to the main site... (also takes care of cross domain duplicates)
Thats just one option of course...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects Backlinks?
I am wondering how many people still getting results from 301 redirects from high authority expired domains..? I read few case studies on detailed dot com where the shared some people still making big bucks from this strategy which i think 10beast also implemented few years back.? Is it worth it to test out 301 redirects to money sites.? How many people on the moz community here have implemented this strategy in practical and can share some insights and pros and cons of doing 301 redirects? Many Thanks.
Technical SEO | | asifseo0980 -
Redirect 301 issue. I changed my domain name and Google is killing me.
Hello SEO community: I have this problem, and I don't know exactly what to do. I recently changed my domain from uclasificados.net to uclasificados.com uclasificados.net was a free classified ads for USA in spanish, and was my most affortable site, so I wanted to convert it to .com because I thought it could get more popular with the .com domain. uclasificados.com was before a free classified ads website for Colombia, but was not very popular and had poor traffic so I moved the Colombian content to uclasificados.co. Since I changed my domain from uclasificados.net to uclasificados.com I have lost a lot of ranking, and l my traffic every day is getting lower. I have already checked the 301 redirections and they are working correctly, but even thought I keep getting less traffic and less money. I have also checked with moz tools both sites link juice, and it says that uclasificados.net have better reputation. So I was wondering if I change it back and redirect uclasificados.com to uclasificados.net but I worrie that if I do that, maybe I can make things worse. What do you recommend me?
Technical SEO | | capmartin850 -
Redirect a 301 Redirect
Does any link juice get passed from a permanent redirect to a new 301 redirect? If so, are there any studies which indicate an estimated percentage?
Technical SEO | | RedCaffeine0 -
Another 301 redirect question - penalty?
Good Morning, We have 2 sites have images and minimal text on them. The images have links that point to a 3<sup>rd</sup> site that facilitates eCommerce. Question: If we 301 redirect these sites permanently to yet a 4<sup>th</sup> site… 1) Does it violate any G’s guidelines 2) Should we delete the links embedded in the images (as they point to the 3<sup>rd</sup> site) Thanks
Technical SEO | | Prime850 -
302 or 301 redirect to https ?
I am redirecting whole site to https. Is there a difference between 302 or 301 redirect for seo? Site never been indexed. Planning to do that with .htaccess command RewriteCond %{HTTPS} !=on
Technical SEO | | Kotkov
RewriteRule ^(.*) https://%{SERVER_NAME}/$1 [R,L] There are plenty of ways http://www.askapache.com/htaccess/ssl-example-usage-in-htaccess.html Which way would be the best? Thanks is advance0 -
Difference between URL Rewrites and 301 Redirects for Rankings
What is the difference between URL rewriting and 301 redirects? Specifically if my home page is rewriting the www. version and the /index.html version rather than 301 redirecting them is this equivalent? Does it still pass the link juice on those alternate variations the same way a 301 redirect will?
Technical SEO | | rcarll0 -
301 redirect problems on site not yet moved
I have re-designed one of my sites, the old site is all static pages on a Windows server, I have made the new sites and it is on a new server and is running on Wordpress. I have just finished testing it and so am nearly ready to switch over the nameservers to the new server, however I'm having some problems with 301 redirects. I have tried to set up a few 301 redirects on the new server to test before I change nameservers but they don't appear to be working. I would have imagined that they should (even though the actual page isn't hosted on the new server) or am I being very stupid here and I can't test a 301 redirect until the nameservers have been changed. Redirect 301 /magazines.htm http://.../~account/magazine-freebies Obviously the above with the stars (*) is the server address and route to my account.
Technical SEO | | Wardy0 -
Redirect Multiple Domains
This is a follow-up question from one posted earlier this month. I can't linked to that because it's a private question so I'm trying to summarize it below. We have a number of domains – about 20 - (e.g. www.propertysharp.com) that point to our main domain ip adress (www.propertyshark.com) and share the same content. This is no black-hat strategy whatsoever, the domains were acquired several years ago in order to help people who mistyped the websites url to reach their desired destination. The question was whether to redirect them to our main domain or not. Pros were the reportedly millions of incoming links from these domains - cons was the fact that lots of issues regarding duplicate content could arise and we actually saw lots of some pages from these domains ranking in the search engines. We were recommended to redirect them, but to take it gradually. I have a simple question - what does gradually mean - one domain per week, per month?
Technical SEO | | propertyshark0