.com ranking over other ccTLD's that were created
-
We had a ecommerce website that used to function as the website for every other locale we had around the world. For example the French version was Domain.com/fr_FR/ or a German version in English would be Domain.com/en_DE/. Recently we moved all of our larger international locales to their corresponding ccTLD so no we have Domain.fr and Domain.de.(This happened about two months ago) The problem with this is that we are getting hardly any organic traffic and sales on these new TLD's. I am thinking this is because they are new but I am not positive. If you compare the traffic we used to see on the old domain versus the traffic we see on the new domain it is a lot less.
I am currently going through to make sure that all of the old pages are not up and the next thing I want to know is for the old pages would it be better to use a 301 re-direct or a rel=canonical to the new ccTLD to avoid duplicate content and those old pages from out ranking our new pages?
Also what are some other causes for our traffic being down so much? It just seems that there is a much bigger problem but I don't know what it could be.
-
TANKS!
-
Nice additions Robert! Cheers.
-
Great response. I would have given you exactly the same steps. You should follow John's advise:)
Link building to these individual ccTLD's will be the biggest obstacle to overcome, especially in short amounts of time (if that matters), but, if you have time and resources, this will help the geographic level of your brand on a global level. It's just too bad when you have to break up one master domain (pooled together), and go with individual domains for each country you are targeting.
Cheers, Rob
-
You want to use a 301 for the redirect to insure you get the juice from previous links. Here are two good articles from moz: http://www.seomoz.org/learn-seo/redirection and since you moved domains: http://www.seomoz.org/blog/seo-guide-how-to-properly-move-domains
By using the 301 you are telling the engines that not only the location changed, but that any updated content, etc. will be found there.
When you do this, you can take a snapshot of the values (DA, PA, MozTrust, etc.) of both pages and follow along. We are starting to do that with any site changes and 301's to develop a timeline until Site A acquires what it will from Site B and will eventually do a paper on same.
Best.
-
The new domains have no domain authority yet, as they are new and likely have few backlinks, so it makes sense they'd rank poorly to start. Now you'll have to build links to these new domains individually. The nice thing about your set up before is that all of your domains pooled all of their domain authority within one domain. Hopefully having the different ccTLDs will pay off for you down the line.
This is a good time to 301 redirect your old pages to their new counterparts. That should help your new domains because the link juice from those pages will flow to your new domain. If you weren't redirecting those pages to begin with, that could be the cause of your rankings being so poor. In that case though, I would imagine the old site would be outranking the new ones?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Some site's links look different on google search. For example Games.com › Flash games › Decoration games How can we do our url's like this?
For example Games.com › Flash games › Decoration games How can we do our url's like this?
Intermediate & Advanced SEO | | lutfigunduz0 -
How to remove my site's pages in search results?
I have tested hundreds of pages to see if Google will properly crawl, index and cached them. Now, I want these pages to be removed in Google search except for homepage. What should be the rule in robots.txt? I use this rule, but I am not sure if Google will remove the hundreds of pages (for my testing). User-agent: *
Intermediate & Advanced SEO | | esiow2013
Disallow: /
Allow: /$0 -
What's the Best Host For WordPress sites
Our site has gone down twice in a week...hosted by Fat Cow. So we're going to switch hosts this week. We currently have 2 WP sites on a Fat Cow VPS. 8 GB file size and 2 GB data transfer monthly. We use a CDN and video hosting company (Wistia) so the file sizes are small. I've contacted several hosts and narrowed it down to WP Engine, Rack Space and A Small Orange. I care about fast page load time (1 second), 99.999% up-time and great support. Price is a secondary concern. I'm leaning towards WP Engine, but wanted to ask Moz community before making a decision. Any other hosting companies I should call?
Intermediate & Advanced SEO | | Branden_S0 -
What are Soft 404's and are they a problem
Hi, I have some old pages that were coming up in google WMT as a 404. These had links into them so i thought i'd do a 301 back to either the home page or to a relevant category or page. However these are now listed in WMT as soft 404's. I'm not sure what this means and whether google is saying it doesn't like this? Any advice welcomed.
Intermediate & Advanced SEO | | Aikijeff0 -
Why did this website disappear from Google's SERPs?
For the first several months this website, WEBSITE, ranked well in Google for several local search terms like, "Columbia MO spinal decompression" and "Columbia, MO car accident therapy." Recently the website has completely disappeared from Google's SEPRs. It does not even exist when I copy and paste full paragraphs into Google's search bar. The website still ranks fine in Bing and Yahoo, but something happened that caused it to be removed from Google. Beside for optimizing the meta data, adding headers, alt tags, and all of the typical on-page SEO stuff, we did create a guest post for a relevant, local blog. Here is the post: Guest Post. The post's content is 100% unique. I realize the post has way to many internal/external links, which we definitely did not recommend, but can anyone find a reason why this website was removed from Google's SERPs? And possibly how we should go about getting it back into Google's SERPs? Thanks in advance for any help.
Intermediate & Advanced SEO | | VentaMarketing0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
How long does it take before URL's are removed from Google?
Hello, I recently changed our websites url structures removing the .html at the end. I had about 55 301's setup from the old url to the new. Within a day all the new URL's were listed in Google, but the old .html ones still have not been removed a week later. Is there something I am missing? Or will it just take time for them to get de-indexed? As well, so far the Page Authority hasn't transfered from the old pages to the new, is this typical? Thanks!
Intermediate & Advanced SEO | | SeanConroy0