Reciprocal links / seo satellite
-
Hi guys,
I am reasonably new to SEO. We operate a site. Lets call it brand.com.
I would like to build up SEO juice and traffic for our site reasonably quickly, but with a view to not harming us in the long term.
There are a large number of very small blogs in our space (> 100). Many of them are private blogs. I would like to gain links from these blogs.
None of these blogs will send large amounts of traffic to our site on an individual basis, but in sum they provide both decent traffic and SEO juice.
Leaving SEO out of mind I would offer them all returning links in exchange for linking to our blog (brand.com/blog) or our main domain (brand.com). They are decent quality sites that may be of interest to our users. They are not competitors and will not take any of our business away.
Problem: I want to avoid being punished by Google for link exchange. In an ideal world I would event like to profit from these links from a SEO perspective.
I have thought of a work around, but am not sure whether this will work at all.
I will create 3 satellite pages: brand-partners.com, brand-tips.com and brand-blog-roll.com.
I will feature links to these three sites prominently on my main site and my blog. This will provide these three sites with some SEO juice and trust from bloggers.
In return for linking to my site, I will offer the small blogs links from these three "satellite" pages. I will try to diffuse the picture by adding some random links and obtaining some random links that I don't link back to.
My approach is to always provide value to our users. Apart from the diffusing bit above I would say that creating these small hubs provides value (as we recommend valuable sites), while still enabling us to have some SEO effect.
As I am reasonably new to SEO, I don't know whether the above is already a standard tactic employed or whether it contains some horrible pitfall that I should be aware of.
I would be very thankful for any tips or feedback!
Thank you and all the best,
Daan
-
It will take a lot of work on your part to build up a bunch of satellite sites that is important enough for those bloggers to care about. While it could work eventually, I think it's a lot of work when you could be working on better strategies with those sites.
Keep in mind that if there really are only about 100 of these sites, that's not many. If you go around giving them the idea that you're a spammy or low-quality brand, then they'll never trust you, and you will have burned any possibility of a future relationship.
Rather than trying to exchange link for link, try something like this:
- Offer them something else of value: write a guest post for them, interview them and publish it on your site or somewhere else.
- Trade them some of your product that they can use for a giveaway or review. If you're content-based site that isn't selling anything, then this one's off the table.
- If you already have a big social following, you could try offering them a social mention of their site: post them on your brand's Facebook/Twitter/Google+ account. This is only going to work if you have a good size following; if you have 23 Facebook fans it'll be an insult to them.
In general, embrace the concept of giving and they will all start returning the favor. Start talking them up in your Twitter feed and linking to content they're publishing and they'll notice. Then, after warming the relationship, you can start finding ways to partner with them. The link should be something that you ask for after other communication, not at the beginning.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will this URL structure: "domain.com/s/content-title" cause problems?
Hey all, We have a new in-house built too for building content. The problem is it inserts a letter directly after the domain automatically. The content we build with these pages aren't all related, so we could end up with a bunch of urls like this: domain.com/s/some-calculator
Technical SEO | | joshuaboyd
domain.com/s/some-infographic
domain.com/s/some-long-form-blog-post
domain.com/s/some-product-page Could this cause any significant issues down the line?0 -
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
One-Pager and SEO
We're building a page that is going to feature over 31 people as difference makers in their field. We're unveiling one a day for an entire month. The very early mockup of the page has name, pic, some bio info, and a link to open up a new window with the full bio. I would love to have all of the bio content for all of the people on the page (and indexable), but I'm not sure how to do that while still being able to hide the full bios until they are expanded. Anybody have any tips that are SEO-friendly and/or examples of a page that is built like this and ranks well. Thanks!
Technical SEO | | spackle0 -
AJAX and SEO
Hello team, Need to bounce a question off the group. We have a site that uses the .NET AJAX tool kit to toggle tabs on a page. Each tab has content and the content is drawn on page load. In other words, the content is not from an AJAX call, it is there from the start. The content sits in DIV tags which the javascript toggles - that's all. My customer hired an "SEO Expert" who is telling them that this content is invisible to search engines. I strongly disagree and we're trying to come to a conclusion. I understand that content rendered async via an AJAX call would not be spidered, however just using the AJAX (Javascript) to switch tabs will not affect the spiders finding the content in the markup. Any thoughts?
Technical SEO | | ChrisInColorado0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Are sitewide links bad for SEO?
I have 11 real estate sites and have had links from one to another for about 7 years but someone just suggested me to take them all out because I might get penalized or affected by penguin. My main site was affected on July of 2012 and organic visits have dropped 43%...I've been working on many aspects of my SEO but it's been difficult to come back. Any suggestions are very welcome, thanks 🙂
Technical SEO | | mbulox0 -
I cannot find a way to implement to the 2 Link method as shown in this post: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218
Did Google stop offering the 2 link method of verification for Authorship? See this post below: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 And see this: http://www.seomoz.org/blog/using-passive-link-building-to-build-links-with-no-budget In both articles the authors talk about how to set up Authorship snippets for posts on blogs where they have no bio page and no email verification just by linking directly from the content to their Google+ profile and then by linking the from the the Google+ profile page (in the Contributor to section) to the blog home page. But this does not work no matter how many ways I trie it. Did Google stop offering this method?
Technical SEO | | jeff.interactive0 -
Do Collections in Shopify create Duplicate Pages according to Google/Bing/Yahoo?
I'm using the e-commerce platform Shopify to host an e-store. We've put our products into different collections. Shopify automatically creates different URL paths to a product in multiple collections. I'm worried that the same product listed in different collections is soon as different pages, and therefore duplicate content by Google/Bing/Yahoo. Would love to get your opinion on this concern! Thanks! Matthew
Technical SEO | | HappinessDigital0