Value of International Links
-
Does international link building make sense for US websites (.com domain)? The links we could acquire are from websites in the same niche, but I read on a forum that Google will disregard (devalue ?) international links.
There is work involved in getting such a link, so it's quite important to find out whether they are worth the trouble.
-
Hi propertyshark,
Local links, from relevant sources, will have a positive impact on your country specific rankings. For example the local chamber of commerce, local business directories and other citation sources are all good sources for country specific links.
The same goes for non English languages - a German website getting links from .de domains, hosted in Germany, is a good indicator to the search engines the website is a local authority.
Putting aside the direct SEO gains, the business benefits also shouldn't be ignored as you will receive more targeted traffic and potential leads to your website.
That said, it is always worth getting international links as part of your link building campaign. A diverse link portfolio is key to riding out future search engine algo changes. Diversify!
Hope that helps.
Cheers,
Andrew
-
We believe that link diversity will be rewarded as long as the links are topical. Suppose you have a site about the xbox 360. Well, they sell it worldwide, so it makes sense that your .com site would have links for "xbox 360" coming from counties like Japan and Germany.
The key is to keep it relevant to your site, and it will also help your rankings in those countries too!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO value of home page links
I was looking at the website peak7.org and there are links on the homepage that rotate at the bottom. Do such links have SEO value even though they are not static text links? Are they still counted as links by Google if they are in that rotating carousel?
Link Building | | RandyHT1 -
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Anchor text and internal link building very fast
Hey guys, I just posted an article about "Customer Success". After that, I searched in my blog all the articles that contains that keyword and then linked to this new article I want to rank. Is this a bad thing to do, linking all these articles (12) in a row? Also, is it a bad thing to use "Customer Success" as the anchor text for all the articles linking to this new article? I looked for this topic but couldn´t find any. Thanks
Link Building | | amirfariabr0 -
Sitewide links
Hi there, We operate about a dozen websites that are part of the same parent company. All these websites are in the same vertical, and link among each other in the footer section. The anchor for each link is the brand name, so we are merely doing it to show what other products the parent company has to offer. My question is: do you think this is still advisable, or it might trigger a penalty? Also, what would you choose between: Sitewide footer links from each site to the other sites. A single footer link on the homepage from each site to the other sites. A presentation page on each website, one click away from the homepage, which presents the company's other websites. Thanks.
Link Building | | propertyshark0 -
Do links from the second page of an article pass link juice?
I have been writing for some sites with a high overall page rank and the articles are being viewed as quality by search engines as well. However, they usually put a link to my site at the very end of the article and then break the article down into two pages to increase ad revenue. It seems that I'm not getting much credit for that link even if the page has a high SEOmoz/PR score. I want to know if I am getting the benefit from these links. If not, how do I make sure I get the most bang, even if my link is on a second page of the article? Here is an example of what I mean: http://www.forbes.com/sites/theyec/2012/08/22/kanban-for-customers-how-to-increase-transparency-in-your-business/
Link Building | | LawrenceWatkins0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
Anchor text internal links
Hello, I read about a practice (also suggested by EasyWP SEO plugin) whereby I should place on my current page (call it page A) an internal link to another page (call it page B) using as anchor text the keywords I want page A to rank for. I dont really understand this and it is a cause of great confusion in my head... Can someone explain this to me and why this would be good practice? I would have thought that having as anchor text to page B a keyword I want page A to rank well for would steal juice from page A and give it to page B? Or am I missing something else? Thanks !
Link Building | | dpaq20110 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340