Link Anchor Text
-
As I keep studing SEO I reach to the conclusion that the Anchor Text from other site is crucial to get more positive results for our website and for the link-building strategy.
My question is - Is it better to have an Anchor Text to my main link our should I ask for a determine targeted keyword?
Tks in advance!
Pedro M Pereira
-
Ok, tks Jon
-
There's usually more to it. Links are just one part of the algorithm; although probably the biggest piece of the pie, there are so many contributing factors that it would be difficult to pin point which metric is the reason that specific site is winning (and in most cases, if not all, it's more than just one metric).
Sorry I can't answer it, but that's the question so many website owners & SEOs have: "Why is that site ranking above mine?". It's never an easy question to answer :).
-
Hello Andy,
Tks for the response!
One question thow. How the hell did you detected that carglass as all the better keywords (I actually analyse it and they are in facto with 10 major keywords in 1º place in google.pt)? :))) Give me your light :))
Tks in advance!
Pedro M Pereira
-
Hello Jon,
Awesome response. Clear and objective. I got it now
One more question thow. In those 2 sites www.expressglass.pt and www.carglass.pt that I mention before the www.carglass.pt that as less links have all main keywords of the business area ranked in 1º place in google.pt but in the anchor text they only have their link. How come they are getting all the keywords in 1º positions?
Tks in advance!
Pedro Pereira
-
It would probably be best to focus on one, rather than two. I'd recommend 301-redirecting one domain to the other. Then you capture all that authority and relevance in one place. Since there are more root domains pointing to www.carglass.pt and they are almost the same authority, redirecting www.expressglass.pt to www.carglass.pt would probably be your best bet, since you have better keywords in the www.carglass.pt domain and then you can more easily rank for more competitive/valuable terms.
-
OK Gotcha!
Links accomplish two things. The first is authority, and the second is relevance. The authority comes from the trust & authority of the linking site, and the relevance comes from the anchor text and the co-citation (co-citations means the content/links around that specific link you're getting).
So, anchor text influences relevance. If you're both trying to rank for the term Glass, and one has no links with the word "Glass" in any of them, while the author has a few links with the anchor text of "Glass", then the second will be deemed more relevant to the search, therefore ranking above the other. At the same time, if you abuse the anchor text property, by for example having every single one of your links having the exact phrase of "Glass", then Google will find it manipulative and lessen the authority of these links.
So, in conclusion, anchor text plays the role of relevancy.
-
Hello Jon,
Im making a analyse beteween 2 sites:
www.expressglass.pt and www.carglass.pt
In the link analyses of SEOmoz of this two websites I can detect more links to www.expressglass.pt compared to www.carglass.pt. However you see the the Anchor text of the links of the expressglass site and most of them are without an anchor text. Does this influence the link-building? Whats the role of the anchor text?
Tks in advance!
-
You're going to have to clarify Pedro, I don't exactly know what you're asking :(. Sorry!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New link explorer
I was checking this new tool which is really cool by the way and was wondering if I can outrank big guys with just content. I have a Domain authority of 28 with a spam score of 28 % Can I outrank with amazing content a site that hase a domain authority of 50 and a spam score of 1 % ? Should I ask for all my bad links to be removed so that my spam score goes down or doesn't it matter anymore those days and what matters is good content, link just don't count anymore ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Link Types For Link Building
Hi i have a SEO agency we work with who are building quality guest post links for us, however they are also building forum, profile, blog comments
Intermediate & Advanced SEO | | spyaccounts14
and directory based links. 60% of their links they are building are high quality, relevant guest posts while the other 40% are the other link types. The 40% seem to be relevant directories, forums, blog comments, etc. They said they build other link types because it diversifies the link building and profile rather then just building high quality guest posts. As just building one link type can leave a footprint. What are your thoughts on this? Cheers.0 -
Which links to disavow?
I've got a new client that just fired their former SEO company, which was building spammy links like crazy! Using GSC and Majestic, I've identified 341 linking domains. I'm only a quarter of the way through the list, but it is clear that the overwhelming majority are from directories, article directories and comment spam. So far less than 20% are definitely links I want to keep. At what point do I keep directory links? I see one with a DA of 61 and a Moz spam score of 0. I realize this is a judgement call that will vary, but I'd love to hear some folks give DA and spam numbers. FWIW, the client's DA is 37.
Intermediate & Advanced SEO | | rich.owings0 -
Low text-HTML ratios
Are low text-HTML ratios still a negative SEO ranking factor? Today I ran SEMRUSH site audit that showed 344 out of 345 pages on our website (www.nyc-officespace-leader.com) show an text-HTML ratio that ranges from 8% to 22%. This is characterized as a warning on SEMRUSH. This error did not exist in April when the last SEMRUSH audit was conducted. Is it worthwhile to try to externalize code in order to improve this ratio? Or to add text (major project on a site of this size)? These pages generally have 200-400 words of text. Certain URLs, for example www.nyc-officespace-leader.com/blog/nycofficespaceforlease more text, yet it still shows an text-HTML ratio of only 16%. We recently upgraded to the WordPress 4.2.1. Could this have bloated the code (CSS etcetera) to the detriment of the text-HTML ratio? If Google has become accustomed to more complex code, is this a ratio that I can ignore. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Advice on Link Removal Services
Hello everyone, Due to the Penguin update my site unfortunately took a bit of a hit. A little while ago I submitted all of our questionable/bad links to the disavow tool, however I still wante to go back and delete any and all problematic links that are still out there. Ive looked into many services, however I haven't been too impressed. Removeem - The email addresses they provided weren't always valid, and their email tool didn't always deploy correctly - a lot of cross referencing and was not saving me any time. Link Detox - Free trial was a bust. They show you 10 links on the free trial, however for me, 9 of the 10 were all the same. Couldn't get a good feel of their system. Rmoov - Their tool is one where you upload your own links, and they help manage everything, however they DONT allow you to email through their system, so Im not sure how this helps my process if I have to do everthing manaully anyway. A lot of sites I see are also a full service approach that charge you based on how many links they remove, and this can get quite costly. I have also contacted:
Intermediate & Advanced SEO | | Lukin
Link Delete - No reponse from multiple email requests
Linkquidator - No response
Infatex - No response My questions to all of you are: Is there any company out there that you recommend that provide a self service tool [online or desktop driven]? Is this even an avenue I should explore, or should I compile my own list [as 3rd party algorithms are not always accurate] and reach out to sites manually? Is disavowing good enough and Im just spinning my wheeles trying to now get them all removed? Thanks!0 -
How to detect a bad neighborhood links?
I have the feeling that I am suffering from negative seo, so there is a way to get a list of links that should remove in the google disavow links tool ?
Intermediate & Advanced SEO | | Valarlf0 -
Does having multiple links to the same page influence the Link juice this page is able to pass
Say you have a page and it has 4 outgoing links to the same internal page. In the original Pagerank algo if these links were links to an page outside your own domain, this would mean that the linkjuice this page is able to pass would be devided by 4. The thing is i'm not sure if this is also the case when the outgoing link, is linking to a page on your own domain. I would say that outgoing links (whatever the destination) will use some of your link juice, so it would be better to have 1 outgoing link instead of 4 to the same destination, the the destination will profit more form that link. What are you're thoughts?
Intermediate & Advanced SEO | | TjeerdvZ0 -
Google, Links and Javascript
So today I was taking a look at http://www.seomoz.org/top500 page and saw that the AddThis page is currently at the position 19. I think the main reason for that is because their plugin create, through javascript, linkbacks to their page where their share buttons reside. So any page with AddThis installed would easily have 4/5 linbacks to their site, creating that huge amount of linkbacks they have. Ok, that pretty much shows that Google doesn´t care if the link is created in the HTML (on the backend) or through Javascript (frontend). But heres the catch. If someones create a free plugin for wordpress/drupal or any other huge cms platform out there with a feature that linkbacks to the page of the creator of the plugin (thats pretty common, I know) but instead of inserting the link in the plugin source code they put it somewhere else, wich then is loaded with a javascript code (exactly how AddThis works). This would allow the owner of the plugin to change the link showed at anytime he wants. The main reason for that would be, dont know, an URL address update for his blog or businness or something. However that could easily be used to link to whatever tha hell the owner of the plugin wants to. What your thoughts about this, I think this could be easily classified as White or Black hat depending on what the owners do. However, would google think the same way about it?
Intermediate & Advanced SEO | | bemcapaz0