Planning a Link Building Campaign: Which keywords to focus on?
-
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc.
My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible:
-
Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords?
-
Do I pick a variety of keywords from various pages?
What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
-
-
You also have to be fairy knowledgeable with Adwords to make it work, aside from the resources.
I have a lot of experience with SEO, but a limited amount in SEM.
-
by the way, on the serp organic, i can't say that my strategy is 100% sure, and you can't tell me yours, because my latest project, i was investing on real estate section, more than 45,000$/Monthly(switzerland) on google adwords.
Now, i have optimized the website for this keyword on natural search, maybe i have 8-12% less visitors than top#1 adwords, but i am saving 40.000$ and 5000$ monthly i invested and i am investing, on nespapers,social marketing, some directories, premium press, authors etc...
From my side, its a very good place the google adwords to start, but with time, i will optimize more inner pages for third party keywords etc.. what to do brian, i like only to share my experience and skills, and it works, your too, it's not any problem.
Thanks .
-
The problem with using adwords as a comparison is that Keywords on adwords are very different to those in natural search, and user behaviour post-click is more different still.
You'll get a really strong indication of potential traffic volume, but in itself it doesn't answer that many other questions. Definitely has it's uses, but limitations too.
That's what my 15 years doing this tells me anyway
-
not to try but to do, the most effective tactic is this through google adwords. i tell you from my experience more than 6years.
-
If you want to look at it in terms of what is most achievable try looking more at how hard page 1 is, rather than where you are currently at.
If you are on page 5, but page 1 is full of badly targeted or backlinked sites that term may still bring a result faster than a phrase where you are already on page 2, but the competition is tough on page 1.
To assess that you're looking at how optimised their pages are (seomoz onpage optimisation tool), how much authority the competing pages have and what their anchor text looks like. That should give you a good indication of how much of a fight you have on your hands.
-
That is a good idea. I will try that.
-
The keywords I have selected are all relevant. It is just that some are less competitive, and are on page 2 as opposed to page 5. I would like all of them to rank within the top 10. So I want to figure out the best way to plan this as far as link building.
Let's say I can build 100 one way links a month. Should I focus squarely on the ones on page2, get them to page1, and repeat?
How have you gone about prioritizing link building for keywords based on difficulty.
-
hi,
I suggest you, to start Adwords Campaign on google adwords.
1.
What do you write when you like to find the products like your on google?
Write some keywords from your head, and ask your friends too, take some keywords and make a list.
2.
Google Keyword Tool. ( on google ads )
Here you can use two different tactics:
A. Scan your Website for relevant Keywords. ( google take automatically your relevant keywords from your website ).
B. Give your main keywords for a product on the box there, and take ideas from google.
Google generate you lot of keywords idea for your niche, based on google results database,(what users are typing on google-box when they search your product).
Select the: **Exact Match Keyword. **
Take the keywords with more searches per Month and export to the list.
3.
Start some AD Campaigns.
After some days, you will see which are generating traffic and sales(conversions).
Export this keywords, take 1-3 of them, the best of all, max.3 keyword at the begining. and start doing link building.
-
I'd change the priorities a bit from "My goal is to increase traffic, thereby sales" to "My goal is to increase sales". It's a semantic change but helps you avoid one of the big SEO traps and helps keep you focused.
So, with that new goal in mind what will people who are going to buy your product search for? Those are the terms I would hit first. Forget traffic only terms, brand building, product awareness and the rest for now unless you have a big budget and focus on the terms that are going to make the till ring!
Even if those phrases are not the ones you are ranking best for those high converting phrases are gong to be your bread and butter in money terms so the sooner you start focusing on them the better.
When researching those terms be careful to think of the intent of someone using them. For instanc, if you were selling tents the obviousl choice might be "camping", but the intention of someone doing that search could be almost anything. "3 berth tents" might be a much lower volume term, but might be used by people much closer to making that till ring!
Targeted traffic terms have an important part to play. However I tend to lean towards the money terms at the outset and start justifying my fees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword targeting
Hi guys, Are there any restrictions around targeting for keywords? For eg: a competitors name can we target for that keyword? Would appreciate some advice around this Thanks
Intermediate & Advanced SEO | | edward-may1 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Is it even possible to have a link building strategy?
I've been learning all about the SEO industry since starting my own website and l am truly baffled as to how to even begin generating inbound links. Does anyone have any tips or ideas? Every article l read swears that by generating good content, other sites are going to link to your own naturally. According to many, the best sites to link to your own are related sites that publish similar content to your own. If you are business however, these sites can only be competitors. Why on earth would a competitor want to link to another competitors website? Even if you launched a email marketing campaign notifying other organisations in your industry about an article you have written regarding the latest market news.......they may click and read it.......but are they honestly going to contact their web designer and tell them they must mention this article on their site!?!?!?!!? I would love to here various thoughts this matter. Have l got it completely wrong?
Intermediate & Advanced SEO | | RobSchofield0 -
To recover from Penguin update, shall i remove the links or disavow links?
Hi, One of our websites hit by Penguin update and I now know where the links are coming from. I have chance to remove the links from those incoming links but I am a little confused whether i should just remove the links from incoming links or disavow the links? Thanks
Intermediate & Advanced SEO | | Rubix0 -
Is Link Building Pretty Much Irrelevant Now?
When I ask this, I am not under the illusion that links do nothing. I am more curious if from an SEO strategy perspective is executing a link building campaign a really unwise use of time and resources? Currently my company literally has every single one of our SEO clients ranked on page 1 rank 1 for their most high value keyword and in the top 5 results for another 5 to 10 high value keywords. we have almost done no link building for these clients. I mean we have established a handful of really good links, but thats it. I look at some competitors link profiles and they have hundreds yet our clients sites are outranking them. I am almost at the point of not implementing link building initiatives. I mean we will still establish high quality links as they naturally present themselves, but as far as investing time and resources building links i am leaning towards not even doing that anymore or atleast for a while to see what the effect will be. We seem to find better results when we spend our time building great additional pages and following all web best practices. Just curious as to what other think? Thanks SEOmoz Community!
Intermediate & Advanced SEO | | WebbyNabler0 -
Internal linking between categories
Is it necessary to do internal links between the same categories of a website ( Let's say Ihave a category about shoes and in the category I have a page about boots and one about sandals ( should the page boots be accessible from the page sandals and the other way round or is the back button going back to the section shoes enough ) ? If internal links between the same category ( sandals to boots ) are needed/recommended is it also a good practice to do site wide links between categories ( shoes and and bags for example ) Because by reading google recommendations "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link" I am not sure if they are talking about breadcrumbs or text links i am kind of lost ... Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Can I reduce number of on page links by just adding "no follow" tags to duplicate links
Our site works on templates and we essentially have a link pointing to the same place 3 times on most pages. The links are images not text. We are over 100 links on our on page attributes, and ranking fairly well for key SERPS our core pages are optimized for. I am thinking I should engage in some on-page link juice sculpting and add some "no follow" tags to 2 of the 3 repeated links. Although that being said the Moz's on page optimizer is not saying I have link cannibalization. Any thoughts guys? Hope this scenario makes sense.
Intermediate & Advanced SEO | | robertrRSwalters0