Planning a Link Building Campaign: Which keywords to focus on?
-
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc.
My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible:
-
Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords?
-
Do I pick a variety of keywords from various pages?
What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
-
-
You also have to be fairy knowledgeable with Adwords to make it work, aside from the resources.
I have a lot of experience with SEO, but a limited amount in SEM.
-
by the way, on the serp organic, i can't say that my strategy is 100% sure, and you can't tell me yours, because my latest project, i was investing on real estate section, more than 45,000$/Monthly(switzerland) on google adwords.
Now, i have optimized the website for this keyword on natural search, maybe i have 8-12% less visitors than top#1 adwords, but i am saving 40.000$ and 5000$ monthly i invested and i am investing, on nespapers,social marketing, some directories, premium press, authors etc...
From my side, its a very good place the google adwords to start, but with time, i will optimize more inner pages for third party keywords etc.. what to do brian, i like only to share my experience and skills, and it works, your too, it's not any problem.
Thanks .
-
The problem with using adwords as a comparison is that Keywords on adwords are very different to those in natural search, and user behaviour post-click is more different still.
You'll get a really strong indication of potential traffic volume, but in itself it doesn't answer that many other questions. Definitely has it's uses, but limitations too.
That's what my 15 years doing this tells me anyway
-
not to try but to do, the most effective tactic is this through google adwords. i tell you from my experience more than 6years.
-
If you want to look at it in terms of what is most achievable try looking more at how hard page 1 is, rather than where you are currently at.
If you are on page 5, but page 1 is full of badly targeted or backlinked sites that term may still bring a result faster than a phrase where you are already on page 2, but the competition is tough on page 1.
To assess that you're looking at how optimised their pages are (seomoz onpage optimisation tool), how much authority the competing pages have and what their anchor text looks like. That should give you a good indication of how much of a fight you have on your hands.
-
That is a good idea. I will try that.
-
The keywords I have selected are all relevant. It is just that some are less competitive, and are on page 2 as opposed to page 5. I would like all of them to rank within the top 10. So I want to figure out the best way to plan this as far as link building.
Let's say I can build 100 one way links a month. Should I focus squarely on the ones on page2, get them to page1, and repeat?
How have you gone about prioritizing link building for keywords based on difficulty.
-
hi,
I suggest you, to start Adwords Campaign on google adwords.
1.
What do you write when you like to find the products like your on google?
Write some keywords from your head, and ask your friends too, take some keywords and make a list.
2.
Google Keyword Tool. ( on google ads )
Here you can use two different tactics:
A. Scan your Website for relevant Keywords. ( google take automatically your relevant keywords from your website ).
B. Give your main keywords for a product on the box there, and take ideas from google.
Google generate you lot of keywords idea for your niche, based on google results database,(what users are typing on google-box when they search your product).
Select the: **Exact Match Keyword. **
Take the keywords with more searches per Month and export to the list.
3.
Start some AD Campaigns.
After some days, you will see which are generating traffic and sales(conversions).
Export this keywords, take 1-3 of them, the best of all, max.3 keyword at the begining. and start doing link building.
-
I'd change the priorities a bit from "My goal is to increase traffic, thereby sales" to "My goal is to increase sales". It's a semantic change but helps you avoid one of the big SEO traps and helps keep you focused.
So, with that new goal in mind what will people who are going to buy your product search for? Those are the terms I would hit first. Forget traffic only terms, brand building, product awareness and the rest for now unless you have a big budget and focus on the terms that are going to make the till ring!
Even if those phrases are not the ones you are ranking best for those high converting phrases are gong to be your bread and butter in money terms so the sooner you start focusing on them the better.
When researching those terms be careful to think of the intent of someone using them. For instanc, if you were selling tents the obviousl choice might be "camping", but the intention of someone doing that search could be almost anything. "3 berth tents" might be a much lower volume term, but might be used by people much closer to making that till ring!
Targeted traffic terms have an important part to play. However I tend to lean towards the money terms at the outset and start justifying my fees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High Competitive Keyword
I am working on a keyword which has 72 difficulty score, I have tried getting quality links with high DA, also there is no any on page issue, landing page is loading very fast and fixed all site loading issues, the keyword is stuck on 3rd page of Google and shuffling between 20 to 30 but not ranking on 1st page, I need expert opinions on it.
Intermediate & Advanced SEO | | UmairGadit0 -
Is it better to optimise for several keywords/keyword variations on one page, or create sub categories for those specific terms?
I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!
Intermediate & Advanced SEO | | Adam_SEO_Learning0 -
Should we go after this main keyword?
Hello, We run an online store. The main content keyword for our niche is very competitive, but if I was going to go look up information and I was one of our customers, that is exactly what I would type in - this main general keyword. We have an expert in the field to write it and plenty of time. Although the main keyword is competitive, there are many many subkeywords that are a lot less competitive that would be answered in the article. It's tough to find good topics in this niche. We're thinking about doing a "Complete Guide to X". We would have far less backlinks and authority for about half of the 30 keywords it will cover than our main competitors. Should we do this and spend the next couple of years working on it, or should we perhaps target a smaller topic? Any advice is appreciated.
Intermediate & Advanced SEO | | BobGW0 -
How to measure traffic for a keyword
Sitting in Country A I want to see how much traffic a particular keyword receives in Country B. Whats the best way to do it? Also, will the search results differ if I am analyzing the above sitting in Country A viz-a-viz Country B. In other words, will the IP of the country I am making the search from play a role in the results?
Intermediate & Advanced SEO | | KS__0 -
Removing Bad Links
Hi all, I am in the process of conducting a Link Audit and I am faced with quite a lot of seemingly poor quality examples, such as; http://gotogetaways.com/tag/cunard/ http://jobhiringlocalandabroad.blogspot.com/p/job-hiring-for-cruise-liner-orchestra.html http://lumukixu.xlx.pl/p-o-cruises-aurora.php To me these should be removed \ disavowed but I am getting a little resistence from stakeholders regarding the amount of links I am seeking to rid ourselves of - all are of a similar quality to my examples above... Just so that I know that I am not being 'over eager' with my audit, I welcome your opinions Thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
If linking to contextual sites is beneficial for SE rankings, what impact does the re=“nofollow” attribute have when applied to these outbound contextual links?
Communities, opinion-formers, even Google representatives, seem to offer a consensus that linking to quality, relevant sites is good practice and therefore beneficial for SEO. Does this still apply when the outbound links are "nofollow"? Is there any good research on this out there?
Intermediate & Advanced SEO | | danielpressley0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0