Planning a Link Building Campaign: Which keywords to focus on?
-
Okay, so looking at my ranking tab for my campaign. It shows the increase in traffic from my keywords, ranks, etc.
My goal is to increase traffic, thereby sales. I am trying to plan a link building campaign (aside from the onpage optimization) and get as many keywords within the top 10 as possible:
-
Do I start focusing on a certain number of keywords that are on page 2 (lets say 10) and try to build links to get them within the top 10. Then pick another 10 keywords?
-
Do I pick a variety of keywords from various pages?
What is the smartest way of trying to optimize campaign keywords as far as linkbuilding?
-
-
You also have to be fairy knowledgeable with Adwords to make it work, aside from the resources.
I have a lot of experience with SEO, but a limited amount in SEM.
-
by the way, on the serp organic, i can't say that my strategy is 100% sure, and you can't tell me yours, because my latest project, i was investing on real estate section, more than 45,000$/Monthly(switzerland) on google adwords.
Now, i have optimized the website for this keyword on natural search, maybe i have 8-12% less visitors than top#1 adwords, but i am saving 40.000$ and 5000$ monthly i invested and i am investing, on nespapers,social marketing, some directories, premium press, authors etc...
From my side, its a very good place the google adwords to start, but with time, i will optimize more inner pages for third party keywords etc.. what to do brian, i like only to share my experience and skills, and it works, your too, it's not any problem.
Thanks .
-
The problem with using adwords as a comparison is that Keywords on adwords are very different to those in natural search, and user behaviour post-click is more different still.
You'll get a really strong indication of potential traffic volume, but in itself it doesn't answer that many other questions. Definitely has it's uses, but limitations too.
That's what my 15 years doing this tells me anyway
-
not to try but to do, the most effective tactic is this through google adwords. i tell you from my experience more than 6years.
-
If you want to look at it in terms of what is most achievable try looking more at how hard page 1 is, rather than where you are currently at.
If you are on page 5, but page 1 is full of badly targeted or backlinked sites that term may still bring a result faster than a phrase where you are already on page 2, but the competition is tough on page 1.
To assess that you're looking at how optimised their pages are (seomoz onpage optimisation tool), how much authority the competing pages have and what their anchor text looks like. That should give you a good indication of how much of a fight you have on your hands.
-
That is a good idea. I will try that.
-
The keywords I have selected are all relevant. It is just that some are less competitive, and are on page 2 as opposed to page 5. I would like all of them to rank within the top 10. So I want to figure out the best way to plan this as far as link building.
Let's say I can build 100 one way links a month. Should I focus squarely on the ones on page2, get them to page1, and repeat?
How have you gone about prioritizing link building for keywords based on difficulty.
-
hi,
I suggest you, to start Adwords Campaign on google adwords.
1.
What do you write when you like to find the products like your on google?
Write some keywords from your head, and ask your friends too, take some keywords and make a list.
2.
Google Keyword Tool. ( on google ads )
Here you can use two different tactics:
A. Scan your Website for relevant Keywords. ( google take automatically your relevant keywords from your website ).
B. Give your main keywords for a product on the box there, and take ideas from google.
Google generate you lot of keywords idea for your niche, based on google results database,(what users are typing on google-box when they search your product).
Select the: **Exact Match Keyword. **
Take the keywords with more searches per Month and export to the list.
3.
Start some AD Campaigns.
After some days, you will see which are generating traffic and sales(conversions).
Export this keywords, take 1-3 of them, the best of all, max.3 keyword at the begining. and start doing link building.
-
I'd change the priorities a bit from "My goal is to increase traffic, thereby sales" to "My goal is to increase sales". It's a semantic change but helps you avoid one of the big SEO traps and helps keep you focused.
So, with that new goal in mind what will people who are going to buy your product search for? Those are the terms I would hit first. Forget traffic only terms, brand building, product awareness and the rest for now unless you have a big budget and focus on the terms that are going to make the till ring!
Even if those phrases are not the ones you are ranking best for those high converting phrases are gong to be your bread and butter in money terms so the sooner you start focusing on them the better.
When researching those terms be careful to think of the intent of someone using them. For instanc, if you were selling tents the obviousl choice might be "camping", but the intention of someone doing that search could be almost anything. "3 berth tents" might be a much lower volume term, but might be used by people much closer to making that till ring!
Targeted traffic terms have an important part to play. However I tend to lean towards the money terms at the outset and start justifying my fees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i get link to my website
hi i'm very new in seo want to have links to my website:www.warningbroker.com how i can get links to my website?
Intermediate & Advanced SEO | | marketing660 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
Potential keyword cannibalization?
Hi, I'm doing an audit of a site for a very competitive term (project management software). The site ranks for its root domain on the second page. They have a lot of other non-blog pages that are geared towards longer tail versions that include that term (project management software pricing, project management tool comparison, etc). My question is: are those pages cannibalizing potential search traffic? Should they just stick to the one page (root domain) and include those longtail keywords on the page instead of creating various pages that seem to possibly be cannibalizing traffic? Is this a fair conclusion that these other pages is causing them to rank lower for the main head term?
Intermediate & Advanced SEO | | jim_shook0 -
Link building… how to get high rewarding links?
Hi Guys, I have a few people whom I have built relationships up in my industry with that would like to link to my site. Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown. Also, which links to use etc? Thanks in advance
Intermediate & Advanced SEO | | edward-may0 -
Link Building Post Penguin?
I really am lost as to what to do these days.. The problem with my industry is the whole idea of link bait isn't very lucrative. There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content! So, publish a lot of quality content? LOL, sounds like that's right up Google's alley. Where do you publish your content, and what would you say has shown the best results for you personally? We called an SEO company, Arteworks, a few days ago (Friday), and they really didn't go into any details about how they build links. We called them because I saw a post that you commented on, here, and it recommended a few companies at the bottom of the post. (Arteworks being one of them) Really, this is where I get so dang confused... The goal is to build links like the old days, except only use unique content, diversify your pages, and anchor text? Sound about right? Or, should I only create content on my site? Thanks in advance for your time and advice!! Sincerely, Tyler Abernethy
Intermediate & Advanced SEO | | TylerAbernethy0 -
Link Acquisition - link building
When using Site Explorer to find out my competiters links so I can do some link aquisition SEO do I look for the "inbound" links or or "linking domains"? Also, what filters should I choose? I want to make a spreadsheet as Rand suggested in his video and start to prioritize my link building.
Intermediate & Advanced SEO | | musicforkids0 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Should I remove paid links?
I recently added about 20 paid links from directories but have since seen a 10% drop in traffic. I did also delete about 1000 pages of content that had no inbound links and were duplicated on other sites on the web and replaced the content with new content supplied by a client but still duplicated on other sites on the web, old URLs no longer valid or linked to, new content on new URLs. Assuming the drop in traffic had nothing to do with the content change mentioned above, should I remove the paid links in an attempt to recover? I don't think the old content was bringing in much traffic as it appeared elsewhere on more authoritive sites than mine.
Intermediate & Advanced SEO | | Mulith0