Is there ever legitimate near duplicate content?
-
Hey guys,
I’ve been reading the blogs and really appreciate all the great feedback. It’s nice to see how supportive this community is to each other. I’ve got a question about near duplicate content.
I’ve read a bunch of great post regarding what is duplicate content and how to fix it. However, I’m looking at a scenario that is a little different from what I’ve read about. I’m not sure if we’d get penalized by Google or not. We are working with a group of small insurance agencies that have combined some of their back office work, and work together to sell the same products, but for the most part act as what they are, independent agencies.
So we now have 25 different little companies, in 25 different cities spread across the southeast, all selling the same thing. Each agency has their own URL, each has their own Google local places registration, their own backlinks to their local chambers, own contact us and staff pages, etc.
However, we have created landing pages for each product line, with the hopes of attracting local searches. While we vary each landing page a little per agency (the auto insurance page in CA talks about driving down the 101, while the auto insurance page in Georgia says welcome to the peach state) probably 75% of the land page content is the same from agency to agency. There is only so much you can say about specific lines of insurance. They have slightly different titles, slightly different headers, but the bulk of the page is the same.
So here is the question, will Google hit us with a penalty for having similar content across the 25 sites? If so, how do you handle this? We are trying to write create content, and unique content, but at the end of the day auto insurance in one city is pretty much the same as in another city.
Thanks in advance for your help.
-
Thank you both for the feedback. We've been in the insurance industry for about 15 years and know it pretty well. It sounds like our best bet is to find out how many different ways we can talk about something as fascinating as crop insurance and auto insurance.
On one hand, it’s nice to work with a client like this because we can focus on an area we know well. On the other hand, it’s hard to say the same thing in several different voices and from different points of view. Not impossible, but about the 25<sup>th</sup> time it becomes a stretch…….
Let me ask the same question a little bit differently. Our goal is not to see how little we can do and still get away good results, but I am looking for some guidance on where Google draws the line on similar content. Does anyone have any real word experience with how similar two 250 word articles can be? Does every sentence have to be different? Every paragraph? I’m not trying to be too nit picky here, just looking for some real world experience.
Anyone ever gotten slapped down on a similar project?
Thanks !
-
Thank you both for the feedback.
-
We are trying to write create content, and unique content, but at the end of the day auto insurance in one city is pretty much the same as in another city.
If I wanted to assure my success and if I knew as much about auto insurance as was required to be successful selling it then I would put in the time needed to create unique content for my website.
Instead of trying to weigh how little you can do to keep from getting whacked... put your mind on figuring out all of the things that you can do to assure you will kick ass.
-
Hi Adam,
75% of duplicate copy in a single piece of content is very high. You can never say for certain with Google, but most likely it will raise red flags.
When faced with similar situations in the past, we have contracted several different writers with different styles to come up with multiple pieces of content on each subject. This way each page will be unique and from different perspective, eliminating the chance for a penalty. You may be forced to pay a bit more hiring different writers for the job, but it will be worth it for the clients goals.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who gets punished for duplicate content?
What happens if two domains have duplicate content? Do both domains get punished for it, or just one? If so, which one?
Technical SEO | | Tobii-Dynavox0 -
Crawl Diagnostics: Duplicate Content Issues
The Moz crawl diagnostic is showing that I have some duplicate content issues on my site. For the most part, these are variations of the same product that are listed individually (i.e size/color). What would be the best way to deal with this? Choose one variation of the product and add a canonical tag? Thanks
Technical SEO | | inhouseseo0 -
Duplicate content problem
Hi, i work in joomla and my site is www.in2town.co.uk I have been looking at moz tools and it is showing i have over 600 pages of duplicate content. The problem is shown below and i am not sure how to solve this, any help would be great, | Benidorm News http://www.in2town.co.uk/benidorm-news/Page-2 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-102 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-103 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-104 9 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-106 28 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-11 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-112 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-114 45 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-115 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-116 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-12 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-120 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-123 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-13 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-130 50 23 3 In2town http://www.in2town.co.uk/blog/In2town/Page-131 50 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-132 31 22 3 In2town http://www.in2town.co.uk/blog/In2town/Page-140 4 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-141 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-21 10 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-22 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-23 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-26 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-271 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-274 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-277 50 21 2 In2town http://www.in2town.co.uk/blog/In2town/Page-28 50 21 2 In2town http://www.in2town.co.uk/blog/In2town/Page-29 50 18 1 In2town http://www.in2town.co.uk/blog/In2town/Page-310 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-341 21 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-342 4 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-343 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-345 1 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-346 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-348 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-349 50 1 0 In2town http://www.in2town.co.uk/blog/In2town/Page-350 50 16 0 In2town http://www.in2town.co.uk/blog/In2town/Page-351 50 19 1 In2town http://www.in2town.co.uk/blog/In2town/Page-82 24 1 0 In2town http://www.in2town.co.uk/blog/in2town 50 20 1 In2town http://www.in2town.co.uk/blog/in2town/Page-10 50 23 3 In2town http://www.in2town.co.uk/blog/in2town/Page-100 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-101 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-105 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-107 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-108 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-109 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-110 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-111 50 22 3 In2town http://www.in2town.co.uk/blog/in2town/Page-113 |
Technical SEO | | ClaireH-1848860 -
Duplicate page content - index.html
Roger is reporting duplicate page content for my domain name and www.mydomain name/index.html. Example: www.just-insulation.com
Technical SEO | | Collie
www.just-insulation.com/index.html What am I doing wrongly, please?0 -
Tags and Duplicate Content
Just wondering - for a lot of our sites we use tags as a way of re-grouping articles / news / blogs so all of the info on say 'government grants' can be found on one page. These /tag pages often come up with duplicate content errors, is it a big issue, how can we minimnise that?
Technical SEO | | salemtas0 -
Help removing duplicate content from the index?
Last week, after a significant drop in traffic, I noticed a subdomain in the index with duplicate content. The main site and subdomain can be found below. http://mobile17.com http://232315.mobile17.com/ I've 301'd everything on the subdomain to the appropriate location on the main site. Problem is, site: searches show me that if the subdomain content is being deindexed, it's happening really slowly. Traffic is still down about 50% in the last week or so... what's the best way to tackle this issue moving forward?
Technical SEO | | ccorlando0 -
How to Solve Duplicate Page Content Issue?
I have created one campaign over SEOmoz tools for my website. I have found 89 duplicate content issue from report. Please, look in to Duplicate Page Content Issue. I am quite confuse to resolve this issue. Can any one suggest me best solution to resolve it?
Technical SEO | | CommercePundit0 -
Duplicate content handling.
Hi all, I have a site that has a great deal of duplicate content because my clients list the same content on a few of my competitors sites. You can see an example of the page here: http://tinyurl.com/62wghs5 As you can see the search results are on the right. A majority of these results will also appear on my competitors sites. My homepage does not seem to want to pass link juice to these pages. Is it because of the high level of Dup Content or is it because of the large amount of links on the page? Would it be better to hide the content from the results in a nofollowed iframe to reduce duplicate contents visibilty while at the same time increasing unique content with articles, guides etc? or can the two exist together on a page and still allow link juice to be passed to the site. My PR is 3 but I can't seem to get any of my internal pages(except a couple of pages that appear in my navigation menu) to budge of the PR0 mark even if they are only one click from the homepage.
Technical SEO | | Mulith0