Changing the URL structure will it help me or hurt me?
-
I got handed a website running on Joomla without the SEO friendly URL check box selected so our URLs all look like this www.rotaryvalve.com/index.php?option=com_content&view=article&id=22&Itemid=37 . I am hoping to rework this website in the near future here and plan on changing the URL structure across the website so there are some actual keywords in the URL.
When I did this I was thinking of just doing 301 redirects to the new pages and hopefully the hit from the search engines wouldn't be too bad. Can anyone speak from experience as to what the best way to go about doing this would be so I don't end up falling back ranking wise. Would change the URLs end up helping me or hurting me?
Thanks
-
Some good comments here, and I'll have to come in somewhere in the middle. I think Vahe is right that there can be meaningful benefits, both for SEOs and visitors. It's also true, though, that a site-wide URL change can carry risks. Solid planning and well-implemented 301s can mitigate most of that risk, though.
If it were only to get keywords in the URL and the site is ranking well, I'd probably hesitate. Since these dynamic URLs are creating duplicates, though, I think it's a different situation. Those duplicates could create very real risk to your rankings. If the URL change can solve both problem, I'd be much more inclined to do it.
There are other ways to deal with the duplicates - the canonical tag is probably a good bet here (although I'm not sure how tough it is to implement in Joomla). Blocking duplicate-causing parameters in Google and Bing Webmaster Tools is another option. For example, you could block "Itemid" if it had no unique value (I'm not clear on that from the example).
-
In that case I wouldn't chnge them.
Justin
-
I wouldn't bother changing the URL's. The difference in terms of SEO is rather negligible.
Of course there are points to be made on both sides, most of which have already been pointed out; however, you are bound to miss some 301's (it's natural), and in my opinion, is just not worth the hassle. Google is perfectly capable of crawling/indexing parameter-filled URL's like yours. You're basically looking to re-write the site and give it back to Google.
Any/all backlinks pointing to the existing URL's will forever lose their full power (as long as the backlink URL on the external continues to point to your old URL structure).
If you must do it, take notes from most of what has been said already. You must be very meticulous in your 301's, and even ask some of the websites that have your link up to change it to the new URL to decrease the overall permanent hit you will be taking.
-
Kathy,
You will actually be doing your site a favour should you decide to change your URLs. Having static instead of dynamic URLs will not only make it easier for search engines to crawl and index the URL in SERPs, but make it easier for users to also link to the site. This should negate some of the loss of linking URLs that you will encounter. Also as you said keywords in the URLs are a major plus.
Before you make any URL changes, it is crucial for you to take the following steps for minimising the impact for your sites traffic:
- List where the old URLs are being linked within the site (your internal URLs)
- List where the old URLs are being linked from externally (people linking to your pages).
- Create a separate sitemap XML file for the new site URL structure
- Implement your 301 redirects using regex on your htacess file
- Make sure you exactly match your old pages to the relevant new pages when 301 redirecting. Most people would get lazy and redirect to the home or category level pages.
- Check for any pages not properly 301 redirected internally by looking at the number of 404s and broken links applicable to your site.
Once you do change over the URLs start updating the old urls linking between your sites pages. Over the long term you would then need to contact the websites which have used the old URLs and ask them to update to the new version. Leave your old XML sitemap file applicable in both Bing and Google Webmaster Tools until you see them both indexing most (if not all) your new URL pages from your newly created sitemap.
Tools that I would use for the following steps could be XENU or screaming frog (my favorite).
Hope this helps
-
There are inbound links I am trying to evaluate how easy it would be to get some of those links changed. That is one major thing playing a role in all of this.
Our social media efforts have been pretty much none.
The existing pages are indexed which is why I was going to do the 301's even though I know they don't take all of the link juice I didn't know if the URLs would help make up for that or not The existing pages are bringing in traffic
There is another issue at hand that I forgot to mention and that is the fact that I'm ending up with duplicate content due to Joomla and can't figure out a way to get rid of stop it from happening other then possibly changing the URL's to SEO friendly ones. if the link is changed to http://www.rotaryvalve.com/index.php?option=com_content&view=article&id=22 compared to the one I posted up top which was http://www.rotaryvalve.com/index.php?option=com_content&view=article&id=22&Itemid=37 they both go to the same place and both are indexing and being linked to by people.
-
Not easy to answer without knowing:
- Are there inbound links to the pages in question?
- have the page been shared / liked etc.
- Do the existing pages appear to be indexed?
- Are you getting traffic from the existing pages?
301 redirect do not pass all link juice / umph through to the target page, so you may want to bear this in mind.
Hope this helps.
Justin
-
I wouldn't change your URLs. There will be a temporary hit while the bots catch up but the gain, if any, is minimal. Your current pages are already spidered, possibly have links, and can be found.
If you're bound and determined to do it, be meticulous in your 301s. Just be prepared for the temporary hit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi anyone please help I use this code but now getting 404 error. please help.
#index redirect
Technical SEO | | roynguyen
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index.html\ HTTP/
RewriteRule ^index.html$ http://domain.com/ [R=301,L]
RewriteCond %{THE_REQUEST} .html
RewriteRule ^(.*).html$ /$1 [R=301,L] hi anyone please help I use this code but now getting 404 error. please help. homepage and service.html page is working, but the rest pages like about.html, servicearea.html, and contact.html is not working showing 404 error. and also when you type this URL. generalapplianceserice.ca/about.html generalapplianceserice.ca/contact.html generalapplianceserice.ca/servicearea.html it automatically remove the .HTML extension and shows 404 error, the pages name in root directory is same. these pages work like generalapplianceservice.ca and generalapplianceservice.ca/services why? i also remove this code again but still same issue.0 -
SEO - New URL structure
Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina
Technical SEO | | Katarina-Borovska1 -
Adding a parameter to the URL / URL Stracture
Dear Community, I would like to ask a question regarding url structure. We are struggling with shorting urls and we thought to add a "parameter" to the url. Example: domain.com/product**/a/** or domain.com**/a/**product/ Current url structure: domain.com/product/ So we go after and short url contains "/a/" and find the category we want. Is this going to harm our SEO strategies? Any idea is welcome.
Technical SEO | | geofil0 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Is there any problem with my information structure?
Hey guyz I have a client who got a very interesting structure that I've ever seen. He has got a navigation down link, and with that he links every page on his site , with his every each page.
Technical SEO | | atakala
I mean each page link each page with dropdown navigational menu. ( Menu can be crawled .)
And the other interesting thing is in the image . http://prntscr.com/3q7zp6 He has a level 1 page that has a huge content in it.
But he links every topic of the content with another link which is anchor text link I mean this (http://site.com/level2page.html#part1).
How Google treats this ?
Is there anything wrong with it ? I mean amount of it .
Thank you! 3q7zp60 -
Special characters in URL
Hi There, We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword. For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword? example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold example.com/jewelry/12-ct-diamond-earrings-in-14k-gold example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold Thanks!
Technical SEO | | Richline_Digital0 -
Page Not Found Help!
Hi, I recently (about 2 months ago) moved a blog from a separate domain name over to my eCommerce site to help with marketing. http://www.moondoggieinc.com/blog. I seem to have gotten it all to work right, but I'm getting tons of 404 errors and they all have " in them for example: http://www.moondoggieinc.com/blog/”http://www.moondoggieinc.com/custom_dog_tanks_and_tees.php” I'm not sure how this happened of how to fix it, but there are about 250 pages like this. I know how to redirect them all with a 301 in htaccess, but Im not sure if that's the appropriate course to fix this or if that's just putting a patch on something that's causing a more major issue. Or do i just need to write 250 301 redirects? Thanks! Kristy O
Technical SEO | | KristyO0 -
Why is the ideal rel canonical URL structure?
I currently have the rel canonical point to wepay.com/donations/123456. Is it worth the effort making it point to wepay.com/donations/donation-name-123456? I would also need to track histories if users change the vanity URL with this new structure.
Technical SEO | | wepayinc0