Domain Authority: Sites with lower numbers get higher ranking.
-
We had a question about your online tools for http://pro.seomoz.org/campaigns/30642
The Domain Authority for http://pucherinsurance.com/ is 67: Higher than most of our competitors such as <cite><cite>bluecross.ca which has a rank of 54. </cite> </cite> We show up lower in the actual search results.
An example phrase would be Visitors to Canada health Insurance.
We get an A grade for onsite reports and we are working on the duplicate content and titles.
We appear to be doing everything right but still rank lower than expected. Any thoughts?
-
Thanks for the tip!
-
My first guess is that it may be the actual quality of your links vs. your competitors. You may just need to beat them by either acquiring more links, or higher quality links. Domain and Page authority from seomoz are not correlated 1 to 1 with google serps (and this is a perfect example). It looks like you are going in the right direction, but you need to keep pushing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Working with Open Site Explorer
Hi everyone, I'm new to keyword analysis, and am in the process of consuming a lot of SEOmoz articles and resources on the subject. I wanted to see if I'm correct in my analysis of two compared sites, and hope you can shed some light on the matter. I've been to the Google Keyword Tool and looked for my informational keywords for the project I'm working on, since the user intent is all about information. A not-so-great keyword phrase I've found with 12,100 local monthly searches is: "programa de inglês" (english programme) I'm just using this as a quick example. I have performed a Google search query for the above phrase from google.com.br (Brazil), and I'm comparing the #2 and #4 results from the 1st page of the SERPs which are: #2) www.programa-ingles.net and #4) http://www.baixaki.com.br/categorias/educacao-e-diversao.htm. What's confusing me is that in Open Site Explorer, the #4 result gets a much higher page authority compared to the #2 result, and beats #2 on every category except for internal–external link ratio and all the social categories. Here's an image attached of the comparison. Is it the fact that the external links of #2 account for 100% of the links pointing to it, or that the #2 position beats (rather pitifully) #5 on social sharing, or is it something that I've not stumbled across yet? Thanks in advance for helping out a n00b. 6HU6hBi.png
Moz Pro | | featherseo0 -
Mobile ranking
Is it now possible or do you plan on making it possible to see your mobile ranking in the Ranking Report?
Moz Pro | | peterkaad0 -
Open Site explorer
I checked some of the results with OSE that ranked top on Goolge SERPS that have high Domain Authority,Page Authority 1 and content on the website's particular page is thin. How come they rank high when PA is very low?
Moz Pro | | Frost0 -
Two different Domain Authorities for one site?
The "Domain Authority" of my site on the "Link Analysis" section of SEOmoz Pro (34) is different to what it is on Open Site Explorer (36) - how can this be? All I can think is that one hasn't been updated yet (I'm hoping the lower one!). Elucidation gratefully received! Alex
Moz Pro | | reddogmusic0 -
Rank Tracker Logging Me #Out
Hi I was wondering if someone could help me with something? Whenever I try and use the rank tracker SEOmoz logs me out and won't let me log back in until I go to a different page. Is this because I am on a free trial (which I don't understand as I am able to use the other tools)
Moz Pro | | SEOclient120 -
Root domain www subdomain only
Is there a way to set up a campaign to track the root domain and www subdomain only? Or to exclude certain subdomains from a campaign?
Moz Pro | | zingiri0 -
Ranking
Why is comunicatedepresa.net ranking better than comunicatedepresa.ro for the term "comunicate de presa" Absolutely ALL the factors (links, domains linking, authority, onpage etc) seem to say that comunicatedepresa.ro should have ranked better.
Moz Pro | | seo.academy0 -
Ranking are not updating for my keywords
i have almost three week now and some of my keywords still not showing any ranking under ranking tab instead they are showing the day next crawl is due. Any suggestions Thanks
Moz Pro | | TahirLiaqat0