How do i chaneg a url without losing pre-existing linkjuice?
-
my client has a page on his site: www.revisitors.com/REF/TEST
the page is for a free traffic offer...i have this page currently ranking 25th or so for "free traffic" - a great keyword to rank for to promote this offer with.....
i want the url to be www.revisitors.com/free-traffic.html and then change the title tags to free traffic | free targeted traffic
or something along those lines....i have hardly put in any linkbuilding work at all to get to 25 - it was a surprise but now that we are there i want to tighten things up and optimize as well as possible....
how do i do this without losing previously built linkjuice and without having a duplicate content issue for having both pages exist with a 301 redirect....
if i am wrong about something please dont hesitate to set me straight...i am only masquerading as an seo expert these days anyway.....thanks.
-
Hello Erik
Your page has a page authority score of 25 and a pagerank=4. So as you mentionned, link signals are not so bad.
To me you should follow this process:
- Identify keywords that drive visits to this page (www.revisitors.com/REF/TEST)
- Build a new page with content related to the old page to make sure that the content of the new page will stay relevant for google and users
- 301 redirect from the old page to the new one
- Modify the title
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Opinions on leaving Non-SEO Pages without a H1
This one is pestering me and i am on the fence, so i thought i'd ask the trusty Moz community for their opinion. I am running a technical / onsite audit for a client who has quite a pretty, creative and animated homepage with lots of overlaid imagery. As its primarily imagery, including their glossy typography and clickable links, the page does not have a H1. Now i know this goes against best practice, however it's unlikely the page will ever be served as an SEO landing page (in current format), so what are people's thoughts on leaving as is without a H1, considering we are not going to try and ranking the landing page for any particular keywords. Let us know your thoughts! Thanks
On-Page Optimization | | NickG-1230 -
Should I redirect mobile traffic to a different url? Will it hurt SEO?
I'm working on a site that has lots of great content and ranks well but essentially the money is generated by affiliate links. I don't have a mobile version of the site but the company I'm affiliated with does offer a mobile redirect to their domain. Will redirecting mobile traffic to a different url hurt my SEO? I think the user will get a better experience by landing on a mobile page but I don't know if google will see it like that. Any thoughts?
On-Page Optimization | | SamCUK0 -
Redirect both / and non-/ URLs?
I am doing SEO on WP site. Due to some duplicate pages (rel canonical was done before) I am doing 301 redirects at the moment. And I wonder if I need to redirect both links w/ and w/o trailing slash. Default is non www, w/o trailing slash. Like there is .com/category/news but there is same page linked in .com/news (well it works when permalink structure is set to /%category%/%postname% and returns 404 error when structure is set to /%postname%).
On-Page Optimization | | OVJ
I redirected .lt/naujienos to .lt/category/naujienos. Should I also redirect .lt/naujienos/ (with trailing slash)? There's absolutely no problem redirecting this, but there are some more pages which I want to edit their URLs and I wonder If I should do both redirects from links /w and w/o slash?1 -
Page Titles For Local - Help on URL Structure
Trying to figure out the best way to construct localized urls for the dental website. For example, If I have the URL:
On-Page Optimization | | Czubmeister
http://www.kooskidental.com/services/cosmetic-dentistry/
and If I want to make it local to the city I would use: http://www.kooskidental.com/services/richardson-tx-cosmetic-dentistry/ But what happens is that I have other options off the menu like: http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/teeth-whitening/ But if I am trying to rank for richardson tx teeth whitening, I would have to do http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/richardson-tx-teeth-whitening/ But that's pretty long and ugly and I don't think I need richardson-tx in their twice. If I am trying to rank for richardson tx cosmetic dentistry and richardson tx teeth whitening, what would be the best structure for the url's?0 -
Optimization for allready indexed web without seo before
Hi, I have some questions. I have 2 Joomla web sites who needs seo optimization, but there are allready indexed in Google: 1/ Will rel=canonical fix the problem for duplicated content for allready indexed pages? I have read different solutions but I haven't tested them all. I puted rel=canonical on the first web site that I started to optimize, but Google WMT shows me very small or not at all decreasing of duplicated content. Would it need more time? 2/How can I show search engines to craw and change the cache for a page that is allready indexed faster than 1-2 months? 3/ What is your opinion and experience? With done changes for one website for a low competition keyword /the web site was not optimized for search engines before/ how much time will it take usually for Google to see the changes made and change the ranking for some keyword?
On-Page Optimization | | vladokan0 -
Importance of URL Structure
We are trying to restructure our onpage SEO and want to make sure we have our URLs correct. The problem is we did the URLs incorrectly in the first place and the ones we currently have are several years olds. We have some URLs such as: http://www.firebrandtraining.co.uk/courses/management/prince2.asp and
On-Page Optimization | | RobertChapman
http://www.firebrandtraining.co.uk/courses/cisco/ccna_2007.asp which are not ideal but user experience aside does it make sense for us to change the URLs and use 301 redirects to the new ones or is the damage done to our natural rankings simply not worth making the change? I have read different articles saying different things, some say that URL structure has little weight (if any weight at all) on rankings while other people seem to say it is quite important. In addition we have heard that changing the URLs with a 301 redirect will cause a large drop in ranking which will take months to recover from and contrarily that 301s are now considered "ok" by Google and we shouldn't see too much change at all in our rankings. Any advice would be much appreciated.0 -
What URL Should I use in Google Place Page?
Alright, I have a client that has 1 website and 14 locations. We want to create place pages for each of their locations but my question is which URL should I put in the place page and why? I can put in the root domain into each place page, or should I put in the URL that lands on the actual location on the root. example: domain.com/location1 Thanks!
On-Page Optimization | | tcseopro0 -
Robots.txt: excluding URL
Hi, spiders crawl some dynamic urls in my website (example: http://www.keihome.it/elettrodomestici/cappe/cappa-vision-con-tv-falmec/714/ + http://www.keihome.it/elettrodomestici/cappe/cappa-vision-con-tv-falmec/714/open=true) as different pages, resulting duplicate content of course. What is syntax for disallow these kind of urls in robots.txt? Thanks so much
On-Page Optimization | | anakyn0