Content Tabs and Keyword Stuffing
-
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products.
Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME."
Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances?
I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction.
Thanks!
-
I've found most copywriters understand density well enough to get it.
It would help to give them a short primer on semantic relationships and search. Use specific examples and the ~ operator in Google. Explain something like how auto relates to car but auto service and car service mean totally different things.
-
The content definitely serves the reader. We strive to provide unbiased, in-depth reviews on all of our products. So, for example, each product page has: a basic description, a video review, an overview of how the product works, an overview of its functionality, pros/ons, etc etc.
That's why I was hoping to add the bulk of the keywords to headings, to break up the vast amounts of content and give the pages some SEO value without altering the writing style that our customers enjoy and get so much use out of.
I'll go through and write up a page as it would appear on the site with all the tabs and then do some analysis to look at keyword density.
Also, I won't be the one writing most of the content (hence the guides). Do you have any advice on how to convey best practices with keyword density without getting overly technical?
Thanks so much for your help!
-
It probably doesn't need to be said, but first make sure the content you're developing serves your reader. I can't stress that enough. Never write content specifically for SEs.
Now, to the meat, in my experience density percentages between 2 and 5 seem to work best. You can go all TF-IDF and LDA on it, but simple measure reads 2-5%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should a keyword be optimized on One page only?
I have a niche website that focusses on selling pizza delivery bags, the search keywords that are used by users are about 7 and their are another 15 long tail keywords. The question is do i optimize every keyword per one page only? i have a blog on the website www.prodelpizzabags.com/blog/ if i write a blog post that would "compete" internally with another keyword, what should i do, what are the best practices I would be thankful for any insights regarding keyword/page optimization
On-Page Optimization | | akramsabra0 -
Keywords to optimize
In the menu there's an item with a submenu with 4 items (pages) and another item with a submenu with almost the same pages with a litle bit different content. The problem is that one keyword can be applied and must be applied to the similar pages (the topic is very similar). I guess the number of keywords that we optimize is also important too. Optimizing minimun 8 keywords seems to me very hard. I' was told to optimize for a very low number of keywords but then we have the problem of redundancy. What should I do? Thanks!
On-Page Optimization | | juanmiguelcr0 -
Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?
For example we have 5 different briefcases styles on our site with 5 different colors each. Is it better to have them all target the same keyword term: ie. Men's Leather Briefcase Bag - Examiner No. 5 Black Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Brown Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Tan Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Black Twill | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Navy Twill | Ghurka etc. OR Men's Leather Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Handmade Briefcase - Examiner Leather Bag for Men | Ghurka Men's Designer Business Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Laptop Bag - Examiner Leather Bag for Men | Ghurka Advice would be greatly appreciated! Thanks, Taylor
On-Page Optimization | | Ghurka0 -
WordPress - duplicate content
I'm using WordPress for my website. However, whenever I use the post section for news, I get a report back from SEOmoz saying that there's duplicate content. What it does is it posts them in the Category and Archive section. Does anyone know if Google sees this as duplicate content and if so how to stop it? Thanks
On-Page Optimization | | AAttias0 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
Avoid Keyword Self-Cannibalization
Okay so if my website has the keyword 'dog training'. My main page shows one of my posts in which the title is 'dog training'. I cannot change it because the SEOMOZ on page tool tells me to keep the keyword at the front of the title for SEO increase I don't understand... <dl> <dd>Although employing targeted keywords in the H1 tag does not correlate well to high rankings, it does appear to provide some slight value. It's also considered a best practice for accessibility and to describe a page's content, hence our recommendation.
On-Page Optimization | | 678648631264
However, keyword stuffing may be perceived negatively by the search engines and can impact rankings. Thus, we suggest keeping keyword usage in the H1 to 2 or fewer uses.</dd> <dd>If I remove it then this shows up or change the anchor text. It pisses me the hell off because this damn tool doesn't even say how to fix the problem. If I go into one of my posts, the main title of my blog shows up in the top right corner which happens to be my keyword (I cannot change it) so what the f' do I do?????</dd> <dd>If someone could just take a look at my blog and tell me all the wrongs about it and how to fix everything, that would be amazing.
</dd> </dl>0 -
Duplicated Page Content
I have encountered this weird problem about duplicate page content. My site got 3 duplicate content similar on the link structure below. If I'm going to use rel canonical does it help to resolve the duplication problem? Thanks http://www.sample.com http://www.sample.com/ http://www.sample.com/index.php
On-Page Optimization | | mattvectorbpo0 -
Do keywords ride solo or do they have sidecars?
"No man is an island", so say brother John Donne. But, my fellow SEO-ers, is the same true of keywords? That is... deep breath... If I am ranking as number one for a short-tail keyword, like for example: "fruit salad", does that have any sway on the rankings for other longer tail keywords, like for example, "tropical fruit salad london" or "cheap fruit salad", or is every keyword that we would track in our campaigns completely independent with rankings dependant on work done on that sole keyword? Thanks for your advice in advance.
On-Page Optimization | | RobertHill0