What are some good ways to define yourself as a store to Goolge?
-
Google has the results that appear at the top of the search results when searching for a product that shows stores. I was trying to figure out some good ways to get yourself noticed as a store to Google. I have attached an image of what I am talking about
What do you guys think?
Thanks!
-
There are many things one can do to help Google recognize your business as a store. First, if your business has a centralized location, be sure to create an optimized listing for your company at Google Places for Business. As well, be sure to use selling related terms when optimizing your pages for keywords, e.g. instead of simply listing “hard drives”, use “hard drive retailer” or “hard drives for sale” along with your company name. Ensure your URL and landing page reflect your business wares as well by having a short, clear URL and using reflective keywords within the first 100 words of text on your site.
It will always be a struggle to compete in Google against major corporate retailers, but by following these steps, you should begin to see a change in your results.
-
Trying to get yourself noticed as a store to google is probably too ambitious for most online stores. I imagine it would take years of proper SEO to get recognized. Ranking high on large volume keyword SERPs like "hard drive" would probably be a step in the right direction.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Way to Handle Near-Duplicate Content?
Hello Dear MOZers, Having duplicate content issues and I'd like some opinions on how best to deal with this problem. Background: I run a website for a cosmetic surgeon in which the most valuable content area is the section of before/after photos of our patients. We have 200+ pages (one patient per page) and each page has a 'description' block of text and a handful of before and after photos. Photos are labeled with very similar labels patient-to-patient ("before surgery", "after surgery", "during surgery" etc). Currently, each page has a unique rel=canonical tag. But MOZ Crawl Diagnostics has found these pages to be duplicate content of each other. For example, using a 'similar page checker' two of these pages were found to be 97% similar. As far as I understand there are a few ways to deal with this, and I'd like to get your opinions on the best course. Add 150+ more words to each description text block Prevent indexing of patient pages with robots.txt Set the rel=canonical for each patient page to the main gallery page Any other options or suggestions? Please keep in mind that this is our most valuable content, so I would be reluctant to make major structural changes, or changes that would result in any decrease in traffic to these pages. Thank you folks, Ethan
Technical SEO | | BernsteinMedicalNYC0 -
How to rank 1 page for multiple keywords in the new way
Hi There It has been a little while since I was involved with KW's in earnest. 1.5 years ago and beyond I did really well with SEO. I'm not in a hugely competitive market but we found our keywords, we wrote great web pages for 1,2,3 keywords and when we found more great keywords that we built a new page to rank for. For example: One big hitting keyword was "Rugged PDA", we created a category page for Rugged PDA's. Another was "Rugged Handheld" so we had a new page for that. We then long tailed "semi rugged PDA", "waterproof rugged PDA" etc etc and built sub category pages. We were legit, did lots of content marketing, ran a blog tweeted etc and we did really well to be honest. However these days it's not working, One of Rand's whiteboard sessions stated that you need to build bigger topic based pages that delivered on more keywords (The one about shoes!). This is great as we love that idea as we can have 1 big category page that offers great value to the visitor, however I am struggling to work out how we target a bigger list of keywords to the one page or to fewer pages. To underline this the MOZ page rankers also still seem to work in the same way where they expect 1 or 2 KW's per page to get A ranks to them, so I'm confused!! For example Rugged PDA is an old term, Google trends is showing that it's glory days are over and we know that the term "Rugged Smartphone" is the one to use as we all use smartphones not PDAs these days. However we also see a lot about Rugged + Phone, Mobile, Cell, Handheld, tablet, device, phablet... all relevant to one big category page. So I run these KW's through google search to see if the same pages come up as a test to see if Google thinks they all mean the same, I get a few, but not much overlap. How do we therefore have 1 page that talks about all kinds of great stuff about the "Rugged smartphone" but one that also targets rugged handheld, rugged android device etc etc? I've spent 2 days catching up, i'm none the wiser on this specific element but i'm sure I am just missing one key element of common sense here and any help is very much appreciated. Regards Dave
Technical SEO | | Raptor-crew0 -
Yoast's Magento Guide "Nofollowing unnecessary link" is that really a good idea?
I have been following Yoast's Magento guide here: https://yoast.com/articles/magento-seo/ Under section 3.2 it says: Nofollowing unnecessary links Another easy step to increase your Magento SEO is to stop linking to your login, checkout, wishlist, and all other non-content pages. The same goes for your RSS feeds, layered navigation, add to wishlist, add to compare etc. I always thought that nofollowing internal links is a bad idea as it just throwing link juice out the window. Why would Yoast recommend to do this? To me they are suggesting link sculpting via nofollowing but that has not worked since 2009!
Technical SEO | | PaddyDisplays0 -
Moving old Yahoo Store (since 2000) to Magento Enterprise. What are the pitfalls to be aware of?
What are the most dangerous things we should be aware of in moving an old domain from 2000 from Yahoo Store to Magento Enterprise, SEO wise? We know about setting up the 301s. Anything else we should be on top of? Site is www.EarphoneSolutions.com
Technical SEO | | Maduca0 -
When Is It Good To Redirect Pages on Your Site to Another Page?
Suppose you have a page on your site that discusses a topic that is similar to another page but targets a different keyword phrase. The page has medium quality content, no inbound links, and the attracts little traffic. Should you 301 redirect the page to a stronger page?
Technical SEO | | ProjectLabs1 -
One good reason why i should have a mobile site map
Good evening from I can just about keep my eyes open 7th cup of Coffeee David, Ok I'm adding a mobile sitemap to a mobile site. Whilst I know this is important the client wants one good reason why he should have one integrated into http://www.innoviafilms.com/m/Home.aspx I'm so knackered I cant articulate one, could some one put me out my misery and give me one good reason I should toil away with mobile xml; sitemap? Resource: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34648 Any insights welcome 🙂
Technical SEO | | Nightwing0 -
How do I add a blog to a subdirectory of a volusion store?
Based on what I've read so far, the best blog URL for SEO purposes is a subfolder (www.example.com/blog) rather than a subdomain (blog.example.com). I am having a lot of trouble adding a blog to our e-commerce store which is hosted by volusion. I have looked into installing Wordpress into a subdirectory but apparently Volusion does not allow the mysql/myphpadmin/database access needed to successfully do this. I have also looked into trying to publish my blog through ftp using Blogger, but they stopped allowing this a while ago. Does anyone know a way to add a blog to my volusion store's subdirectory? Thanks
Technical SEO | | AHH8880 -
My website pages (www.ommrudraksha.com) is getting good rank slowly. But no good sales ?
My website has been doing good slowly. I have been using seomoz recommendations. And it is a great help to see that my pages are slowly coming to the first page. I am also running PPC on google. I see there are many visitors to my website. But i do not get good conversion - or not getting customer buying products. My website : www.ommrudraksha.com My target keyword is : rudraksha
Technical SEO | | Ommrudraksha0