How to evaluate and compare sites of different cost and authority for linkbuilding impact
-
I work for a number of clients on linkbuilding campaigns, and I follow and recommend to clients a white hat "quality" linkbuilding approach. This has achieved great results for my clients but I often get questions such as.
Q. What is better for us - £100 for a mozrank 4 placement vs £200 for a mozrank 5 placement?
I am trying to build a numeric way of showing cost of placing a link (via article mainly) vs the mozrank / authority of the site its placed on.
The key to working this out though is knowing how much more value there is between the different quality of sites, and what are the key factors to build into the formula.
Ideally the output we will get is a linkbuilding effect cost which shows the cost per impact of a placement. A highly simplified formula (that wouldn't work) therefore would be
Cost / mozrank
If we look at mozrank being 8 times higher between levels, how does this correlate with the value of the link from sites at those different levels?
We know that we will never have a correct formula for this but we are striving to get a formula which helps us to plan and evaluate different site opportunities at different costs.
I would love to know anybody’s thoughts on this,
Thanks
-
Yes... it is a bit like trying to rely less on finger in the air and a deep understanding of SEO so that I can explain it to clients in way that they can understand it.
I agree with Dejan SEO that we should look to maximise the number of linking domains, but I was hoping someone had a way of explaining to clients that sometimes it might be worth investing a little extra on content + placement to get that extra special link from a high PR/MR site.
-
So, what you are trying to do is put a value on a link? Almost like calculating ROI on PPC traffic? I am not really sure how you would go about that. So many different metrics and how can you truly know the value of one link unless you add one at a time and assess.
You can try to guess at this but sometimes, the metrics, even the moz-metrics don't add up in that way and links that you think will make a big difference don't do the job.
Couple that with the fact that it's a constantly moving target and it's more difficult still.
I am still not sure that I 100% understand what you are trying to do here :S
-
Hi Marcus, thanks for your reply. So no we are not trying to output a tiered flat rate for our clients.We are trying to show by link a number which takes into account price and quality of the link.
Maybe an example would help.
How do we compare an article placed on a mozrank 3 site @ £100, to an article placed on a mozrank 4 site @ £200?
We are trying to create a formula which takes into account cost and quality, to give us an output which we then make this decision on, and also a number we share with clients by each link on their monthly linkbuilding plan.
I hope that makes sense
-
I would go for a less cost and more linking domains given that they are all real sites. However it all depends what competition is like and whether you need authority or quantities (or both).
-
Hey, I don't really get what you are trying to do here. Is this to provide a tiered flat rate price per link for your clients? If so, I am not sure you can really work it like that across the board.
Sorry, not much help there.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO audit for ccTLD sites
Hi.
Intermediate & Advanced SEO | | SEOSanna
My customer has sites with Country code TLDs (e.g. https://sample.fr, https://sample.fi and https://sample.en) and I'm supposed to perform SEO audit for them. Is there any way to perform audit at the same time for all versions? Can I perform audit e.g. just for https://sample or do I have to run every .fr, .fi and .en separately in multiple tools I use? Thanks much in advance!0 -
What are safe promotion techniques for articles targeting low competition keywords on a high authority site?
Hi SEO Community, The title says it all; we are running a content strategy that is targeting relevant low volume, low competition keywords published on a high authority domain. How would you design your promotion / reachout / linkbuilding / strategy in this context? Would you assume internal linking would do the job or are there easy wins to earn rankings in this low competition environment? /T
Intermediate & Advanced SEO | | ppseo800 -
Ajax tabs on site
Hello, On a webpage I have multiple tabs, each with their own specific content. Now these AJAX/JS tabs, if Google only finds the first tab when the page loads the content would be too thin. What do you suggest as an implementation? With Google being able to crawl and render more JS nowadays, but they deprecated AJAX crawling a while back. I was maybe thinking of doing a following implementation where when JS is disabled, the tabs collapse under each other with the content showing. With JS enabled then they render as tabs. This is usually quite a common implementation for tabbed content plugins on Wordpress as well. Also, Google had commented about that hidden/expandable content would count much less, even with the above JS fix. Look forward to your thoughts on this. Thanks, Conrad
Intermediate & Advanced SEO | | conalt1 -
Site: inurl: Search
I have a site that allows for multiple filter options and some of these URL's have these have been indexed. I am in the process of adding the noindex, nofollow meta tag to these pages but I want to have an idea of how many of these URL's have been indexed so I can monitor when these have been re crawled and dropped. The structure for these URL's is: http://www.example.co.uk/category/women/shopby/brand1--brand2.html The unique identifier for the multiple filtered URL's is --, however I've tried using site:example.co.uk inurl:-- but this doesn't seem to work. I have also tried using regex but still no success. I was wondering if there is a way around this so I can get a rough idea of how many of these URL's have been indexed? Thanks
Intermediate & Advanced SEO | | GrappleAgency0 -
Why does this site rank above us?
We own www.discountbannerprinting.co.uk and over the last 8 months have built some decent guest post, charity and customer links but still we seem to be beaten on good words such as banners, banner, vinyl banner, pvc banner etc by this website www-signfirm.com we just cannot figure out how this is happening and would be very grateful if someone with great wisdom could give us an in-site into why this is happening and we would be very grateful..
Intermediate & Advanced SEO | | BobAnderson0 -
Are Their Any SEO Dangers When Cleaning Up a Site
I'm doing some housekeeping on my website. Removing old blogs that are out of date (2008) or things have moved on. The blogs I'm removing are being 301'd to relevant newer blogs. Can this type of clean up cause any problems that affect the optimisation of a site? Looking forward to hearing your views. Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Redirect aspx files to a different path structure on a different domain using a different server-side language?
Without getting into the debate/discussion about which server-side language should or should not be used, I am faced with the reality of moving an old ASP.NET site to a Coldfusion one with a different domain and different folder structure. Example: www.thissite.com/animals/lion.aspx --> www.thatsite.com/animals/africa/lion.cfm What is the best way to redirect individual .aspx pages to their .cfm counterparts keeping in mind that, in many cases, the folder paths will be different? If it would mean less work, I am hoping this can be done at the server level (IIS 6) rather than modifying the code on each now-defunct page. And on a related note, how long should any redirects be kept in place? My apologies if this has been answered in this forum in the past, but I did do a lot of searching first (both here and elsewhere) before posting this query.
Intermediate & Advanced SEO | | hamackey0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0