How to evaluate and compare sites of different cost and authority for linkbuilding impact
-
I work for a number of clients on linkbuilding campaigns, and I follow and recommend to clients a white hat "quality" linkbuilding approach. This has achieved great results for my clients but I often get questions such as.
Q. What is better for us - £100 for a mozrank 4 placement vs £200 for a mozrank 5 placement?
I am trying to build a numeric way of showing cost of placing a link (via article mainly) vs the mozrank / authority of the site its placed on.
The key to working this out though is knowing how much more value there is between the different quality of sites, and what are the key factors to build into the formula.
Ideally the output we will get is a linkbuilding effect cost which shows the cost per impact of a placement. A highly simplified formula (that wouldn't work) therefore would be
Cost / mozrank
If we look at mozrank being 8 times higher between levels, how does this correlate with the value of the link from sites at those different levels?
We know that we will never have a correct formula for this but we are striving to get a formula which helps us to plan and evaluate different site opportunities at different costs.
I would love to know anybody’s thoughts on this,
Thanks
-
Yes... it is a bit like trying to rely less on finger in the air and a deep understanding of SEO so that I can explain it to clients in way that they can understand it.
I agree with Dejan SEO that we should look to maximise the number of linking domains, but I was hoping someone had a way of explaining to clients that sometimes it might be worth investing a little extra on content + placement to get that extra special link from a high PR/MR site.
-
So, what you are trying to do is put a value on a link? Almost like calculating ROI on PPC traffic? I am not really sure how you would go about that. So many different metrics and how can you truly know the value of one link unless you add one at a time and assess.
You can try to guess at this but sometimes, the metrics, even the moz-metrics don't add up in that way and links that you think will make a big difference don't do the job.
Couple that with the fact that it's a constantly moving target and it's more difficult still.
I am still not sure that I 100% understand what you are trying to do here :S
-
Hi Marcus, thanks for your reply. So no we are not trying to output a tiered flat rate for our clients.We are trying to show by link a number which takes into account price and quality of the link.
Maybe an example would help.
How do we compare an article placed on a mozrank 3 site @ £100, to an article placed on a mozrank 4 site @ £200?
We are trying to create a formula which takes into account cost and quality, to give us an output which we then make this decision on, and also a number we share with clients by each link on their monthly linkbuilding plan.
I hope that makes sense
-
I would go for a less cost and more linking domains given that they are all real sites. However it all depends what competition is like and whether you need authority or quantities (or both).
-
Hey, I don't really get what you are trying to do here. Is this to provide a tiered flat rate price per link for your clients? If so, I am not sure you can really work it like that across the board.
Sorry, not much help there.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my page authority?
Hi, I have website and i want to increase my page authority. My website is latestdatabase.com I have making more backlinks but not good page authority so far. Please give me suggest.
Intermediate & Advanced SEO | | LatestMailingDatabase1 -
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
Using the same image across the site?
Hi just wondering i'm using the same image across 20 pages which are optimized for SEO purposes. I was wondering is there issues with this from SEO standpoint? Will Google devalue the page because the same image is being used? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
Noindex Mobile Site?
So I wanted to get everyone's opinion. Have a client in online retail on ASP and their developers built a mobile site a while back before we took the client on. For the sake of this post, just assume, resources are limited anddevelopers are not good (constantly break things we request to get fixed). They never installed analytics on the mobile site, so all I have to go off of is referral data on the main stores GA account for m.example.com However if I look to see what is indexed by doing site:m.example.com am not seeing many pages. The mobile site has a ton of internal links in GWT and am questioning its negative impact as there are no canonicals, no mobile sitemap present. In the ideal world, I would implement proper Mobile SEO practices but given the resources of no dev budget and devs not being good, I was thinking about noindexing the mobile site since I can RDP into the site and access robots. Thoughts?
Intermediate & Advanced SEO | | Sean_Dawes0 -
High Authority, What Value?
Hi there, We have recently had one of our products reviewed on the BBC, however there is no actual link going to our domain, it just mentions www.mydomain.com but not linking, does this have any value in SEO? Thanks
Intermediate & Advanced SEO | | Paul780 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0 -
Press Release Sites
Ok, I am getting a lot of conflicting information about press release sites. i have been doing press release's for a while (mostly manually), I have also tried a few companies that claim to do it well (never do). After the Panda update the PR sites I have been using are just not as effective. Does anyone else have this problem or are there better PR sites that can be recommended.
Intermediate & Advanced SEO | | TomBarker820