Intentional redirect for international visitors to a website
-
We are doing PPC for a new client, and using Clicktale to improve conversion rates.
However, Clicktale won't work because the client does not want international visitors looking at their website (competitive reasons! - yeah don't get me started...).
They have a redirect on for all international visitors which points to a "coming soon..." page
Are there any SEO implications on traffic in their own country (they currently do rank for terms)?
I'd like to go back with a strong case for them removing any international redirect.
Thank You
-
Thanks for taking the time to reply Hannah, and for some solutions. I'm investigating them some more... Cheers, Philip.
-
Hi Philip,
The short answer is yes - it can do. As Google crawl from the US, if they're redirecting US traffic it may mean that their site doesn't get crawled. If Google can't crawl... well, you get the picture.
As such this sort of redirect isn't something I'd readily recommend. That said, as long as Google can still crawl the 'live' version of their site they should be ok.
Nevertheless, typically in a case like this I'd recommend either:
- Redirecting to some sort of international choice page (where all links are crawl-able). Cheap Flights do this pretty well - for example if you visit cheapflights.com from a UK IP - they push you to this page: http://www.cheapflights.com/workers/profile-select.aspx?sref=CFUK&redirect=GeoIP&geoip=GB&cfref=CFUS&spt=Home&rp=/
or
- Using IP detection to show a javascript overlay with appropriate messaging - in this case I'd probably display a message to international visitors which said something like -
"It looks like you're visiting from (XX country). Unfortunately we're not able to ship to you just yet, however our (XX country) site is being developed right now. Click here and we'll email you once our new store opens."
I hope this helps,
Hannah
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does not having any hreflang tags for U.S Visitors lead to an increase in International Visitors?
I have seen a massive increase in International Visitors on our website and visitors within the United States dropped off hard this month (by about 20%). Could it be possible that not having any hreflang tags can lead to an increase in International Customers visiting the site even though your sitemap is set to "Target users in United States" within the Google Search Console? In the Google Search Console, I have International Targeting set to "Target users in United States." However, Google Search Console is saying our site doesn't have any hreflang tags. In the Google Search Console, it says "Your site has no hreflang tags. Google uses hreflang tags to match the user's language preference to the right variation of your pages." I'm not sure when that was flagged, but recently we have seen a massive increase in International Visitors to our site from countries such as Russia, Vietnam, Indonesia, the United Kingdom and so on. This poses a problem since our chances of turning one of those visitors into a customer is extremely slim. Along with that, nearly every international customer is contributing to an extremely high Bounce Rate. Attached is a screenshot of the Error about hreflang tags. https://imgur.com/a/XZI45Pw And here is a screenshot of the Country we are targeting. https://imgur.com/a/ArpWe9Z Lastly, attached is a screenshot of all of the Countries that visited our site today: https://imgur.com/a/d0tNwkI
International SEO | | MichaelAtMSP1 -
International SEO Two Subdomains Showing Up in Google Search Results
Hi I have a client that is having two subdomains showing up SERP when you Google their name. Here are the details. They have two subdomains us.companyname.com and en.companyname.com us.companyname.com is for the US and has completely different products and content than en.companyname.com en.companyname.com is the site designed for Europe and it is in English. How can I make it so that only the us. version shows up in the search results? Thanks in advance!
International SEO | | JohnWeb120 -
Multi Regional Website Best Practices
Hi there, I have a website that is targeting 3 countries AU/US & NZ. I have set up hreflang tags for each page on each of the site however I am having difficulties getting it work right. I read this article which was a great insight into the hreflang tags. https://moz.com/blog/hreflang-behaviour-insights and as a result I have implemented hreflang tags in the following manner: When users access the root domain http://[website] it will redirect the user to their locale with a 302 redirect. I have a few questions:
International SEO | | nathanfranklin
1. When building my external link profiles, I'm not sure if I should be building link profiles for http://[website]/ or for the geo graphical pages (http://[website]/aus/ etc..). Note that the http://[website]/ is never used, it just issues a 302 to the actual geographical location. 2. It seems that the hreflang tags are not working correctly. Perhaps its the result of the 302 on the root page, but in google.com.au (using the link http://www.google.com.au/search?hl=en&gl=au&pws=0&q=[branded search]) I would expect that I should see the search results for /aus/ given the fact that the hreflang tags are setup as en-au. Instead I am seeing the root domain page. Is that correct or should it be showing all the pages with /aus/. ALSO If I do a search in google thailand (http://www.google.com.au/search?hl=en&gl=th&pws=0&q=[branded search]) it returns the /aus/ version where it should be showing the /us/ using the x-default hreflang tag. In google webmaster tools I have setup 4 site profiles:
http://[website]/
http://[website]/us/
http://[website]/aus/ (Targeted to Australia)
http://[website]/nz/ (Targeted to New Zealand) Any help would be appreciated. Thanks Nathan1 -
Help: Newbie trying to optimize for several international domains
We have three domain names co.nz, com.au and com. We are very new and have been told to optimize for co.nz first before going into com.au and com. Having said that, we have outsourced an seo company to optimize our co.nz site, however I would like to optimize the com.au and the com based on the information we currently receive for co.nz. Any suggestions on how to go about doing this? I looked at our competition and it seems they have the same content across all 3 domains, but they have changed the meta tags for each domain and that's about it. Any tips or ideas on how we could possibly do better? I know its early stages.... but as a newbie some advice around this would be great! Thanks
International SEO | | edward-may0 -
International subdomains?
I have a US based site and recently got a backlink from the German version of IGN (de.ign.com). Does that carry the same weight because it is the same root domain?
International SEO | | garyislearning0 -
IP Redirection vs. cloaking: no clear directives from Google
Hi there, Here is our situation:we need to force an IP Redirection for our US users to www.domain.com and at the same time we have different country-specific subfolders with thei own language such as www.domain.com/fr. Our fear is that by forcing an IP redirection for US IP, we will prevent googlebot (which has an US IP) from crawling our country-specific subfolders. I didn't find any clear directives from Google representatives on that matter. In this video Matt Cutts says it's always better to show Googlebot the same content as your users http://www.youtube.com/watch?v=GFf1gwr6HJw&noredirect=1, but on the other hand in that other video he says "Google basically crawls from one IP address range worldwide because (they) have one index worldwide. (They) don't build different indices, one for each country". This seems a contradiction to me... Thank you for your help !! Matteo
International SEO | | H-FARM0 -
Best URL for international domain
Hello SEomozers We have a site with this structure: -www.xyz.com US customers, limited content in12 languages, -global.xyz.com for International customers, full content in 12 languages. The global site is the hub for the rest of the world. We are creating a new site from scratch and want to consolidate the two domains in one by using subfolders, such as: www.xyz.com for USA, www.wyz.com/jp for US customers reading in japanese and www.xyz.com/int-jp for customers from Japan (international - will set geo location with webmastertool) What do you think would be the best naming convention for the international?
International SEO | | FXDD
www.xyz.com/int-jp or
www.xyz.com/eu-jp or
www.xyz.com/eu/jp or
www.xyz.com/ ...any other suggestions?0 -
International SEO - auto geo-targetting
I read with interest the recent post on international SEO and the top level domain architecture approaches to local content: http://www.seomoz.org/ugc/folders-vs-subdomains-vs-cctld-in-international-seo-an-overview#jtc135670 The issue I have is a little more complex: The business sells a wide variety of products (37) but one is by far and away the biggest and most popular. This means that due to the link profile of the various country sites and HQ site, search engines categorise the site according to this product (this is easily seen with the Google Adplanner) and the other product lines suffer as a result. The current architecture is to have a .com site and then individual ccTLD country sites, again with all products on each site. This creates an issue as in most countries the brand is not strong (compared to the keyword names and search volumes of the products) and so it is not that effective in generating organic traffic. The .com hogs much of the inbound links and the country sites themselves are not that well optimised for a number of reasons. A proposed solution has been to leverage the strength of the .com and the search volume for the product names, and to produce thematic sites based on each product: productA.brand.com
International SEO | | StevieCC
productB.brand.com
productC.brand.com In this way, the sites, content and link profiles are aligned around the more desirable products and we can expect improved organic search performance as a result (or at least ensure relevant traffic finds the relevant content fast). In terms of providing localised content, the plan was to use content mirroring and to then assign each content mirror to a specific geo-location using the webmaster tools console (and other SE equivilents). This is shown I think in one of Rand's videos. ProductA.brand.com/de/de Germany site for product A with unique German content
ProductA.brand.com/fr/fr French site for product A with unique French content This makes economic sense to me as to utilise the ccTLDs would result in hundreds of separate sites with all the licence and server considerations that entails. For example, for product A alone we would have to produce: productA.brand.de
productA.brand.fr
productA.brand.cn
productA.brand.jp
ect ect ect This just would not be sustainable in license/server costs alone across 37 products and 24 countries. However, I saw in a recent presentation at SES London that (auto) geo-targeting is risky, often doesn't work well for SEO and can even be seen as cloaking. I think the above strategy could still work, but perhaps we should avoid the use of auto-geotargetting altogether and hope the search engines alone do their job in getting users to the right content as we optimise the unique content for each country (and if they don't, ensure our desgn, UX and country selectors do the job instead). SEO guru consensus is to use the ccTLD if you own it, but as described above, in the real world that just isn't possible or practical given the company's strategic position. Which leads to the final question- we do own the brand ccTLDs- if they are directed back to the content mirror for the country on the .com, is there any SEO benefit in doing so aside from directing back any link juice associated with the domain)?0