Additional product information: the product's sales page or a blog post?
-
I want to go in-depth about different customizations for custom caps, which is one of the products we offer. I just don't know whether it would be better--from an SEO perspective--to expand the caps sales page we already have or to write a blog post to give the site another valuable indexed page. From a user standpoint, I don't think it's as important, because if I do it the blog way, I can't just put a link on the page saying, Want more customizations? Visit our blog post.
Any opinions?
-
Something I don't think I was clear on is the fact that I'm not very concerned with the caps page itself. My ultimate goal with almost every SEO thing I do is to give the entire site more authority so that the home page will rank higher. In that case, is the blog post without question the better option?
-
That might work too. Admittedly I am unfamiliar with your market so my answers are of a more "generally, what I would do is" type. If you can expand that content and get a blog post out of it too, why not?
-
Lol, it appears you answered while I was updating my comment. Sorry about that.
I looked at that page. I gotta say I would add the content to it directly. Perhaps you could separate it so that it's easily identified as an additional option. Or again, get some advice from someone with a bit more experience on that front than I (I don't make them pretty, I just make them rank).
-
Oh, I just saw what you added. Yes, that's the page in question. Maybe I should do both--expand that page and write a blog post--with DIFFERENT content.
-
Thanks for the input.
I only have one caps page, and I guess it's what you'd call a sales page.
http://www.stadriemblems.com/direct-embroidered-caps.htmlWhat I want to add onto the blog or onto this page is not duplicate content; I just got finished writing it.
The additional information isn't relevant to every single person who would want caps, which is what makes me want to do a blog post. On the other had, more content on the caps page would help its SEO. I guess I just answered my own question. Think user first. Put it on the blog.
-
That's a bit interesting. Do you have just the one "caps" page that you would like to expand, or are there many?
I ask because if you have multiple pages on which you're going to put the same content, you could run into duplicate issues. In that case it may be best to have a separate page.
From an SEO perspective, it would technically prove beneficial to get another page of content on there, but careful with this one. This is information regarding a product, and if you can deliver that information to the customer without forcing them to click for it, you are reducing your bounces a little. The fewer clicks to buy, the better.
If this would all be on just one page, I would opt for expanding that content. In that case, you may want to consult a designer who can help you find creative, yet user-friendly ways of delivering that content to ensure that it's above the fold, etc. And depending on the target terms, the additional content could/should help that page to rank.
Think "user first" and the SEO part seems to fall in line....most times.
Edit/Update: Hey I looked at your site, is this the page in question?
http://www.stadriemblems.com/direct-embroidered-caps.html
If so, then I would certainly opt for placing the content on here. I think that expanding that would help more than a link to more info. But again, for so long as it's going to be unique.
-
Having more indexed pages is an advanatge, but you need to take action to make the most of it.
Evey page is given PageRank, lets say 1, if you have a 3 page site, your site will have a PR of 3 (excuding external links) if you had 3 more pages you have a website PR of 6, but still 1 per page, thought smart linking you can push that link juice onto one or a few pages, so you may have 1 page with a PR of 3 and the others 0.?
See here http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a page that's 301 redirected get indexed / show in search results?
Hey folks, have searched around and haven't been able to find an answer to this question. I've got a client who has very different search results when including his middle initial. His bio page on his company's website has the slug /people/john-smith; I'm wondering if we set up a duplicate bio page with his middle initial (e.g. /people/john-b-smith) and then 301 redirect it to the existent bio page, whether the latter page would get indexed by google and show in search results for queries that use the middle initial (e.g. "john b smith"). I've already got the metadata based on the middle initial version but I know the slug is a ranking signal and since it's a direct match to one of his higher volume branded queries I thought it might help to get his bio page ranking more highly. Would that work or does the 301'd page effectively cease to exist in Google's eyes?
Technical SEO | | Greentarget0 -
How should I close my forum in a way that's best for SEO?
Hi Guys, I have a forum on a subdomain and it is no longer used. (like forum.mywebsite.com) It kind of feels like a dead limb and I don't know what's best to do for SEO. Should I just leave it as it is and let it stagnate? There is a link in the nav menu to the main domain so users have a chance to find the main domain. Or should I remove it and just redirect the whole subdomain to the main domain? I don't know if redirects would work as I doubt most of the threads would match our articles, plus there are 700 of them. The main domain is PR3 and so is the forum subdomain. Please help!
Technical SEO | | HCHQ0 -
Duplicate Content - What's the best bad idea?
Hi all, I have 1000s of products where the product description is very technical and extremely hard to rewrite or create an unique one. I'll probably will have to use the contend provided by the brands, which can already be found in dozens of other sites. My options are: Use the Google on/off tags "don't index
Technical SEO | | Carlos-R
" Put the content in an image Are there any other options? We'd always write our own unique copy to go with the technical bit. Cheers0 -
Unnatural Link Warning Removed - WMT's
Hi, just a quick one. We had an unnatural link warning for one of our test sites, the message appeared on the WMT's dashboard. The message is no longer there, has it simply expired or could this mean that Google no longer sees an unatural backlink profile? Hoping it's the latter but doubtful as we haven't tried to remove any links.. as I say it's just a test site. Thanks in advance!
Technical SEO | | Webpresence0 -
Can I format my H1 to be smaller than H2's and H3's on the same page?
I would like to create a web design with 12px H1 and for sub headings on the page to be more like 24px. Will search engines see this and dislike it? The reason for doing it is that I want to put a generic page title in the banner, and more poetic headings above the main body. Example: Small H1: Wholesale coffee, online coffee shop and London roastery Large h2: Respect the bean... Thanks
Technical SEO | | Crumpled_Dog
Scott0 -
Sitemap coming up in Google's index?
I apologize if this question's answer is glaringly obvious, but I was using Google to view all the pages it has indexed of our site--by searching for our company and then clicking the link that says to display more results for the site. On page three, it has the sitemap indexed as if it wee just another page of our site. <cite>www.stadriemblems.com/sitemap.xml</cite> Is this supposed to happen?
Technical SEO | | UnderRugSwept0 -
Does removing product listings help raise SERP's on other pages?
Does removing content ever make sense? We have out of stock products that are left on the site (in an out of stock section) specifically for SEO value, but I am not sure how to approach the problem from a bottom line conversion stand point. Do we leave out of stock products and hope that they turn into a conversion rate via cross selling, or do out of stock products lower the value of other pages by "stealing" link juice and pagerank from the rest of the site? (and effectively driving interest away) What is your perspective? Do you believe that any content that is related or semi-related to your main focus is beneficial, or does it only make sense to have strong content that has a higher rate of conversion and overall site engagement?
Technical SEO | | 13375auc30 -
Switching ecommerce CMS's - Best Way to write URL 301's and sub pages?
Hey guys, What a headache i've been going through the last few days trying to make sure my upcoming move is near-perfect. Right now all my urls are written like this /page-name (all lowercase, exact, no forward slash at end). In the new CMS they will be written like this: /Page-Name/ (with the forward slash at the end). When I generate an XML sitemap in the new ecomm CMS internally it lists the category pages with a forward slash at the end, just like they show up through out the CMS. This seems sloppy to me, but I have no control over it. Is this OK for SEO? I'm worried my PR 4, well built ecommerce website is going to lose value to small (but potentially large) errors like this. If this is indeed not good practice, is there a resource about not using the forward slash at the end of URLS in sitemaps i can present to the community at the platform? They are usually real quick to make fixes if something is not up to standards. Thanks in advance, -First Time Ecommerce Platform Transition Guy
Technical SEO | | Hyrule0