Optimizing the HomePage of a WordPress blog
-
Dearest SEOmozzers,
I am creating WordPress blogs and I would like to know from a WordPress expert how to better optimize the homepage of a site.
In particular, I'd like to know how to create an SEO-friendly homepage that I want to optimize for certain keywords. Do you think that it is better to show on the homepage the posts that I write, which change constantly, or a static, well-optimized text that will include the keywords I want to rank for? I have been naively using the changing posts, but after an analysis of the competitors I have noticed that most of them use a static text and show only the most recent post at the bottom of the page.
I'd really appreciate it if you could let me know the best practice to adopt to optimize the site.
Thank you.
- Sal
-
Hi Sal,
One way that works is to create a sticky post which always stays at the top. So it will be the first paragraph or so of text on the page. You can have your keywords in it, and it can be used to convey the most important message to your visitors.
Most important is the content in my opinion.
Cheers,
Peter Mead -
You are going to want fresh content on your website, so having a small snippet of your blog posts could assist in that. However, having too much of the post could potentially dilute your overall content on that page.
-
I run 2 wordpress blog sites - 1 where the home page is static, and the other has a home page that is updated with at least one new post per day.
Both sites rank very well, and on the day a post is made live, typically about 4 hours later, I can find that post on the first page in Google. Of course, both sites have been online over 4 years each, so there is some trust that has been earned.
You should do what makes the most sense for your readers. If the site is about content that changes frequently, then it might make sense to use those posts as the home page.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ is showing that I have non- indexed blog tag posts are they supposed to be nonindexed. My articles are indexed just not the blog tags that take you to other similar articles do I need to fix this or is it ok?
MOZ is showing that my blog post tags are not indexed my question is should they be indexed? my articles are indexed just not the tags that take you to posts that are similar. Do I need to fix this or not? Thank you
Intermediate & Advanced SEO | | Tyler58910 -
Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/
Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/ to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
Google cache is showing my UK homepage site instead of the US homepage and ranking the UK site in US
Hi There, When I check the cache of the US website (www.us.allsaints.com) Google returns the UK website. This is also reflected in the US Google Search Results when the UK site ranks for our brand name instead of the US site. The homepage has hreflang tags only on the homepage and the domains have been pointed correctly to the right territories via Google Webmaster Console.This has happened before in 26th July 2015 and was wondering if any had any idea why this is happening or if any one has experienced the same issueFDGjldR
Intermediate & Advanced SEO | | adzhass0 -
Can I have my blog on http and the rest of the site on https?
I have an ecommerce site that is on https. We have a Wordpress blog for blogging, but we also have our help section located on it. I used a plugin to switch the blog to https but now have a few problems. 1. My sitemap generator still shows the blog as http and Google gives me a warning for the redirect. 2. When trying to use the Moz page grader I was told that I was in a redirect loop. 3. The pages do not seem to be getting indexed. It is a blog so there is never any information exchanged that is private. Would I be ok with just switching it to http? Or would Google see that as two different sites even though they have the same domain?
Intermediate & Advanced SEO | | EcommerceSite0 -
Optimizing for Branded and Unbranded terms - ecommerce
Hi, To date, we have gone with optimizing our website for branded search terms - we have done this by including the manufacturer + product name in the links to the product, product urls, page titles, h1's etc... Now, we are looking at optimising also for non branded terms - but all of our products are already optimized as above and I'm a bit lost as to how we would proceed with this process - my thoughts are: Create the generic categories, e.g, "Decorative Mirrors" But then, if they link through to the existing mirrors which are optimised for branded search, how do I go about it? Do I create a duplicate of the product and remove all the branded terms in the page title, h1, url and create new content for it? E.g., the same product but available twice... Doesnt seem logical from a user perspective but I cant think of another way to do this?? Thank you
Intermediate & Advanced SEO | | bjs20100 -
How to optimize on-page for a large service area?
Hello Everyone, I'm in the process of setting up a website for a plumbing company that services a relatively large area in Michigan. They have physical locations spread out across the area, but they want to optimize for other areas as well. Naturally, I set up pages on the site with unique content relating to the town/area. I understand that these may not rank locally, but we can at lest shoot for organic rankings in this area. My question here more relates to how to link these pages in the site. Should I have a bunch of footer links with something like city, state, zip as the anchor text. Or should I create an "Areas Served" page, and link out from there? I don't want to appear spammy, beaus this isn't what i'm trying to do, I just want to make sure this is done right. Thanks Zach
Intermediate & Advanced SEO | | seolinktools0 -
Do follow or no follow on wordpress site?
I have read many different opinions on what links to make do follow on a wordpress website versus which ones to leave as no follow. (internal and external) There does not seem to be any consensus among the inputs to date. Any perspectives on this would be appreciated. thanks
Intermediate & Advanced SEO | | casper4340 -
Frame forwarding my blog
Hello again.. Last blog question for a while, I promise! 🙂 The annoying folk behind my website say that the only way for my blog to be at http://www.celynnenphography.co.uk/blog would be to frame forward it, because of how they are hosting, managing it etc Is this an acceptable and useful thing regarding SEO? (I want my website to benefit from my blog's content) Thanks a lot guys! Ioan
Intermediate & Advanced SEO | | IoanSaid0