Does page speed worth for SEO?
-
I always broken my head to try to follow all pagespeed guidelines. I increase my pagespeed significantly, but i didnt saw any effect in my SEO performance.
In my keywords, my concorrents are crap on it (I have score of 90 and they are at 60-70).Does google gives importance to it?
-
When the big update came through a little over two years ago about page speed, I was working on a site with load time issues. I did see quite the drop in organic referrals from Google after that update was pushed, while organic referrals from Bing and Yahoo continued to increase. I was working in-house at the time, so I don't have a lot of other sites to judge at that time, but I did see distinct change in that one site.
I also agree with you that load time affects users and their browsing and conversion behavior. And even though "everybody has broadband" there are a lot of people on poor public (or conference) wifi connections or on their phones, and pagespeed is quite important to them.
-
My opinion, the page speed doesn't effect ranking. It does effect what happens after they are on your site. Waiting for a website to load can be a huge turnoff, so optimizing for pagespeed is important not for rankings, for conversions.
-
What I got from the article was that he said it's not something that you should worry too much about , but it's not something you should overlook either. He seemed to hint that since SEO is continuously evolving, it's best to be proactive when trying to better your visitors' experience. That's my take on it at least.
So, Naghirniac, I'm sure any benefit you would have gotten from increasing your page speed, you have already realized. It's probably better to focus your energy on opportunities with greater returns.
-
Matt Cutts said at one point that page speed effects less than 1% of searches. You can read more here: http://www.mattcutts.com/blog/site-speed/.
So, I wouldn't expect it to help much. But think about how much happier your users will be! That's where the real gains are. Over time, it might help you a bit in the SERPs because people should bounce less frequently as a function of how fast your pages load.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A question about title tag when the page has 2 services.
Hi all, Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why? SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC) SEO | PPC | brand name (Will the keywords dilute each other?) SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content. I really appreciate your help and explanation. Thank you!
Web Design | | Raymondlee0 -
Body of text on category pages
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page. So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html So I have three questions: How significant is the text on a category page such as this to that page's Google ranking? If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? Do you have any other ideas or opinions on how to resolve this? Thank you! Louise, Canton Tea Co.
Web Design | | Cantonteaco0 -
Is having copy above the fold still beneficial for SEO
Many sites nowadays are approaching a section based approach with copy further down the page. Is it still valid to keep copy above the fold now for SEO. Will it impact on SEO if you have to scroll down the page?
Web Design | | vortexuk0 -
Are Carousels Bad for SEO?
My real estate web site was migrated form Drupal to Wordpress last July. The ranking have dropped a lot since migration. One of the things we changed is that we have added two carousels to the home page. Most of the text is below the carousels. Is this bad for SEO? Thanks,
Web Design | | Kingalan1
Alan1 -
Main page redirect affecting search results?
Question.... A recent change was made to our page www.BGU.edu by a marketing person. So now when you type in www.BGU.edu it actually redirects to a different page www.BGU.edu/inquiry This is a really bad idea isn't it? I do not know enough about SEO to know a lot, and just joined SEOmoz but do I need to tell the admin to change it back?
Web Design | | nongard10 -
Thoughts on how to speed up my site? (Other site ideas.)
I was wondering if someone had a few minutes to talk a look at our site and see how to speed it up. I've ran some of the speed tests and I get different results, so I'm not sure if my site would be considered "slow" or not. Also if there any other things that jump out at you (usability, side bar, things I should change / add / take away to make a users experience better, etc.) please let me know. Any feedback is good feedback to me. 🙂 I'm using WP Super Cache as well. Thanks!
Web Design | | NoahsDad1 -
Does File Compression software on a website benefit SEO?
Hi all. Should we be using File Compression software on our website files for SEO benefit? If so, do you like Deflate or gzip? Thank you for your help! Jay
Web Design | | theideapeople0 -
Drop Down Menus & SEO?
Do these typically have a negative impact on SEO? I know this is kind of a vague question, does it make it harder to spider? Are there SEO friendly ways of coding these? There are so many sites out there that have these, so I've got to assume it's different on a case by case basis.
Web Design | | MichaelWeisbaum0