Using Keyword Difficulty Report along with OSE to calculate SEO Pricing?
-
Has anyone thought of or created a algorithm or Excel function that uses the results from the Keyword Difficulty Report percentage of difficulty and SERP ranking analysis set against potential client's own OSE rankings to come up with an estimated SEO pricing tool?
-
I might use the keyword difficulty tool to determine which jobs I would not want to accept - due to lack of time and staff - to attack a brutal, maybe impossible target.
I might also use it to get some idea of how difficult a job might be.
However, the best data that you might have is a chart that compares keyword difficulty of your previous clients, their relative starting point in the SERPs and the amount of money that was required to produce whatever result was achieved.
Then a variable that only you can answer is your relative effectiveness in different niches. If I was given the job of competition for "hydraulic jacks" I might know exactly how to approach that and have industry knowledge, quick resources and allies at hand - these will enable me to jump right up the SERPs. However, if I get the job of attacking "easy chairs" I might be really challenged because I don't have the same level of knowledge and support - plus the competitive landscape will be very different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
Search Volume for a Keyword
I assume this questions has probably been covered many times, if so I am sorry for asking it again, for whatever reason, I am not finding the answer I require, so I would appreciate some help. I would like to know the search volume for a keyword. I remember I used to get this information on Google Adwords account, it no longer displays it the same. I want to know if Moz or even Google for that matter provide this tool in a simple way. So if I entered a keyword, I would get the volume of searches Globally as well as locally either on a per month or a per day basis and it would be broken down as exact match or broad etc. This was a great feature before. I would love to access the same thing again. Thanks you.
Moz Pro | | RyanShahed0 -
Is there a report that shows how many times your keywords are searched?
I see the keyword ranking report but I need a report that shows the number of searches on those keywords, Thanks!
Moz Pro | | AFSB0 -
Confused - SEOMoz Reporting On Different Domains?
I wasn't sure which report to set up on my domain, so I set up 2 different ones which now appear like this in the Dashboard under the Campaigns section: *mysite.com www.mysite.com I want to delete the wrong report, but I noticed that they produce two slightly different report results which is interesting. My domain does not have any subdomains - which report should I delete?
Moz Pro | | Ubique0 -
Can you highlight a list of keywords in reports?
Hello all, My client recently asked me if there was a way to highlight a specific list of keywords to put on the first page of every report. These would be the highest priority keywords that we would always want to know the status of for his site. In the reports section, I am only seeing options for organizing the keywords by rankings improved/declined and comparing to competitors. Would anyone know how to label/categorize this list of keywords and then produce them as part of the monthly reports? Thank you,
Moz Pro | | Level2Designs
Daniel0 -
Report not showing all links
I am trying to pull the back link report for the following URL www.hotscripts.com/category/scripts/php/scripts-programs/image-galleries/ OSE shows a total of 589 back links. When i download the report all I get in excel is 207. Why?
Moz Pro | | inetteam1 -
Keyword Difficulty Tool not working!
Hello everyone, I quite new to the pro service and I am still on my free trial and I have to say that it is perfect! However, I haven't been able to use the keyword difficulty tool for a couple of days as it keeps saying that there is a problem and that I should try again in 20 minutes. I tried several times and 9 out of 10 times I get this message. I have only managed to get a couple of keywords analyzed. Keep in mind that most of the times I am not using English terms but since it worked in the past I would think that this is not the problem. Any thoughts on how to fix this issue? Thanks in advance!
Moz Pro | | Somondo1 -
301 finder SEO Tool
Hi there, I´m looking for a tool, which shows all 301 redirect links to a domain. Have some competitors which haven´t many links but have quite good rankings. I suppose they have some 301 redirections... Thanks!
Moz Pro | | TheLastSeo0