Do Google use HTTPS as a trust indicator?
-
Scenario:
Two sites, exactly the same with a form to capture customer details on the home page (e.g. name, address).
Would Google rank a site that uses HTTPS over a site that uses HTTP?
From what I've heard, they would trust the HTTPS site more than HTTP and therefore rank it higher.
Forum opinions?
-
I agree about trusting Cutts, however I believe this one to be true
-
Vizergy - thanks for that. I have problems trusting anything that Mr. Cutts says, but it makes sense.
-
Hello Shelly, I have never seen anything that lead me to believe that secure pages receive more inherent trust just because they are secure. A couple of years ago Matt Cutts was asked a similar question (SEL or SEJ... my memory is failing me on where I read it) and his answer alluded to the fact that they are treated the same, just pick one and stick with it. Besides that, I can’t remember the last time I noticed a secure page ranking high in the SERPs at all, if ever… admittedly, I am sure there are far less secure pages… Anyway, I do not believe a secure page receives more initial trust just because it is secure.
My two cents,
Vizergy
-
What I read about there is no difference for google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you index a Google doc?
We have updated and added completely new content to our state pages. Our old state content is sitting in a our Google drive. Can I make these public to get them indexed and provide a link back to our state pages? In theory it sounds like a great link building strategy... TIA!
Intermediate & Advanced SEO | | LindsayE1 -
Missing Google verification
I just went to check my client sites in Google search console and noticed a whole bunch of them no longer 'verified'. They were all previously verified. Why would they suddenly change status to 'not verified'? Does this affect anything (eg. search analytics data flowing through to GA)? Does this mean I have to verify all over again?
Intermediate & Advanced SEO | | muzzmoz0 -
Ranking on google but not Bing?
Any reason why I could be ranking for Google but not Bing?
Intermediate & Advanced SEO | | edward-may0 -
Fetch as Google - Redirected
Hi I have swaped from HTTP to HTTPS and put a redirect on for HTTP to redirect to HTTPS. I also put www.xyz.co.uk/index.html to redirect to www.xyz.co.uk When I fetch as Google it shows up redirect! Does this mean that I have too many 301 looping? Do I need the redirect on index.html to root domain if I have a rel conanical in place for index.html htaccess (Linix) - RewriteCond %{HTTP_HOST} ^xyz.co.uk
Intermediate & Advanced SEO | | Cocoonfxmedia
RewriteRule (.*) https://www.xyz.co.uk/$1 [R=301,L] RewriteRule ^$ index.html [R=301,L]0 -
Does Google Index Videos onsite when using JQuery?
Hi, I'm showing my videos using jquery lightbox etc. This means that I do not have the normal YouTube "embedding" code onpage. Does anyone know if Google will somehow index my videos? Any solutions / ideas? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Google badge extracted to SERPs
It's a while ago that (i thought) I read the following information on the Google badge. Here https://developers.google.com/+/plugins/badge/ we have the implementation guide, however I was under the impression the Google badge could be thereafter extracted into SERPs so the user could follow etc... direct from SERPs. I can't find anything confirming this. I think that it might clash with authorship data which does a similar job, but where a site page is not relevant to authorship at all, I would have thought linking back to the G+ page from SERPs was a sensible option. Can anyone confirm the Google badge can appear in SERPs?
Intermediate & Advanced SEO | | richcowley0 -
H1 tag proper uses
Ok I see this happening all of the time. I get my hands on a new website and there are one of four header tag issues: 1. There are no H1 tags at all 2. There are multiple H1 tags on the same page 3. Every page has an identical H1 tag 4. Header tags are used all out of order Do any of these have a negative impact on rankings? I've always tried to get one H1 tag on each page, have it be the first header tag, and make it unique to each page. Is this a waste of itme? Could improper header tag use hurt a website?
Intermediate & Advanced SEO | | DanDeceuster1 -
Does Google Use Security Seals As A Trust/Ranking Signal
There are quite a few secuirty seals/site safety tools by some big antivirus/trust companies Mcaffe site secuirty, verisign etc. Does Google, or any other big search engines use these as a trust/ranking signal?
Intermediate & Advanced SEO | | rhysmaster0