Authority versus Content in Linkbuilding
-
Hi there,
I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from.
I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)?
Thanks for your recommendations!
Best regards,
Tobias
-
Most of the time I would go with relevancy over authority if it's a link to a page that you're trying to rank for. My general rule of thumb would be to try to get more authority if linking to my homepage, and more relevancy when linking to an internal page.
There is really no "right" answer here, other than if your site's links are weak in one area (authority or relevancy) then pursue that one. And hey, how cool is it that you get to choose what page they link to you on!
-
Besides the sites stats in opensiteexplorer, think about which page would be more useful from the users point of view and seem the most natural and get the link from that page to your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which one is more important ? high DA Backlinks or quality content ?
we have a new website which is about selling fireplace : http://bistoonshop.com/ which one should we invest our time on ?
Link Building | | hellothere771 -
Domain Authority
I am very new to SEO. I've built a dog grooming website for a business that my wife and I have established. www.petsalonbarkavenue.com When I try and check the metrics out, it keeps showing I have a 1 on page authority, and a 1 on domain authority. When I check a competitors site, they have certain anchor text that Moz has identified. I am pretty certain that our business is listed on the same directory as this competitor, yet Moz doesn't identify my site's anchor text. Am I doing something wrong? or is my site so new, that Moz hasn't been able to find it? Craig
Link Building | | cback0 -
Content of the Product Page
Hi Everybody : how can you tell if the content on the product pages are accessible by google ? please have a look at my product page : http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/ i used classes in product page to set the key features, construction ,... i notices other companies done these as text and they get better ranks do you think that's the reason ? also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ? Kind Regards Arta
Link Building | | fireproductsuk0 -
Is Linkbuilding in Middle East dead?
Is linkbuilding in middle east dead? if not from where i can get the backlinks?
Link Building | | chainreaction0 -
Who can tell me good linkbuilding companies in France, Italy, Spain and Danemark?
For one of my clients I am looking for trustworthy companies who can help me with (qualitative) linkbuilding (internal & external) for webshops in the following countries: France Germany Italy Spain Danemark The client has set up a seperate webshop per country - so there are several webshops on several domains. Therefore I would like to put a local linkbuilding company per country to help us get more organic traffic. Could anyone point me in the right direction ? Thanks in advance for your help.
Link Building | | tolle820 -
High Domain Authority Even Though It has spam links to it...?
I own a domain that can provide links to my website, but it seems to have picked up a lot of spammy links - 2000+ linking domains. SeoMoz toolbar still gives it a domain authority of 66. Should I use the domain to link to my site? Or will it have a negative impact?
Link Building | | barnst0 -
Will No Follow Links count toward your root domain links for Domain Authority?
I am wondering if no follow links help, hurt, or do nothing when it comes to increasing page and domain authority? I know they are not supposed to pass rank and I have read discussions that some people suspect they still might, but I am wondering if I have a mix of follow plus no follow, will the no follow ones increase the count of the root domains linking to me and help boost my authority? Assuming of course the no follow links are coming from quality sites with high page and domain authority of their own. Thanks.
Link Building | | FastLearner0 -
Any good content sites with good quality links?
I have some content which is still relevant and interesting but not really suitable for my current websites. I have been thinking of using this on an article site to generate some links back to my sites, but I am wary about this due to Google's targeting of content sites. I currently have good PR's on Squidoo and Hubpages which link back and work quite well. Can anyone suggest any others or any ideas how to use this content for SEO purposes? Is using it for article submissions to get links short sited?
Link Building | | JohnW-UK0