How should I use keywords in a sentence?
-
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia
My question is... Is it better to use the phrase, even though its odd?
Ex: Stained Concrete Virginia is a great product
Or is it better to make it a natural sentence?
Ex: Stained Concrete in Virginia is a great product?
Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase.
Thanks!
Tim
-
Competition for that phrase is really really low. If you have any kind of power in your site you should be able to rank for it. Plus, if you are located in Virginia and your searcher is there too, that will make it even easier to rank for these terms.
So, it's not worth sounding like a hillbilly to every person who visits your site, just to contrive sentences that put these words in the order of a query that might be used once in a blue moon.
-
I agree with Bail and Keri. The takeaway is that the phrase is always important but so is surrounding text. Mix and match and do it what makes sense for a user, not for a Search Engine. It will always work out better in the long-run and you won't have to worry about over optimization kind of penalties.
Design your website for the user as well as the Search Engines, not just the Search Engines. Search Engines like what the user's like. As it leads to more users engaging with your content, website, therefore improving your site-score, helping you not only in SEO but PPC if at all you do PPC.
-
You can also spread your phrase over two sentences, such as "We service the Shenandoah Valley area in Virginia. Stained Concrete is blah blah blah" and you have "virginia stained concrete" as a phrase.
-
Hi Tim,
great question. The obvious choice here is to use the sentence that makes the most sense which would be "Stained Concrete in Virginia etc.." You should avoid the odd and confusing sentences because it will lead to a bad user experience, resulting in low conversions, regardless of the rank perks you will receive.
Come to think about it, I really don't see too much of a disadvantage on using 'Stained Concrete in Virginia etc.." because, generally, search engines typically pick out irrelevant keywords like: "the, in, a, of" automatically and only concentrate on keywords it sees relevant.
I know coming up with different word variations can be difficult but try playing with the words that relate to your audience to give you more options (e.g. Stained Concrete for Virgina Homes) of even using your business locations for a more targeted search (e.g. [City name], Va stained concrete).
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different Blog Articles - What about Keywords Cannibalization?
Hi everyone, I have a question in regards to blog articles and long tail keywords variation. I usually create landing pages for the services of my business and create related topics for my blog with long tail keywords (tips, best practice, etc.). However, by using this method, I am a bit worried about the ranking of the different pages/blog posts. _(See Attachment - in this example, I tracked it with Serplab. MOZ keywords tracking is giving me the same result anyway). _ I created a blog post with a related topic 'office interior design tips'. Unfortunately, when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic. Therefore, what happened to the previous page? Does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization? One can assume that by creating relevant content related to this topic, it should rank higher no? Thanks in advance for your answers. serp.png
Keyword Research | | Juvo0 -
Long tail keyword
Hi, What the the most useful long tail keyword tools you use for your adwords? Thanks for any insight.
Keyword Research | | LauraHT0 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
Best Practices For Keyword Optimization
Hey currently building a new page on a clients site in the weight loss niche. The keywords he wants to rank for are the following: <colgroup><col width="198"> <col width="64"></colgroup>
Keyword Research | | monster99
| [fat burning foods] | 49500 |
| [foods that burn fat] | 22200 |
| [fat burning foods for women] | 2900 |
| [belly fat burning foods] | 2900 |
| [best fat burning foods] | 1900 |
| [fat burning foods for men] | 1900 |
| [list of fat burning foods] | 720 | His site is new, but he has excellent content production capabilities. My question is, in terms of optimizing the page (the title and url) for these keywords would you focus on the highest volume keyword. In this case the highest volume keyword is "fat burning foods" however is the most competitive and dominated by high domain authority sites (50+ vs. clients site which is around 30). Thus its highly unlikely he will rank for that keyword for quite a while. But for the keyword term "best fat burning foods" the competition is alot less in terms of DA and other factors but volume is smaller with 1900 hits a month. So would you optimize the page (the title and url) for "best fat burning food" or would you optimize thinking about the long-term and eventually ranking the keyword "fat burning foods". My thinking would be to optimize the page for "fat burning foods". And that the benefits of optimizing (url and title) for "best fat burning foods" isn't ideal for the long-run. Any suggestions or advice would be appreciated. Cheers, Mark0 -
Any thoughts as to the best keyword tool about today?
I have found similar questions on the forum but is there a best keyword tool to use or is it a case of using a few and cross referecing them?
Keyword Research | | bunac10 -
Google Keyword Tool Category Selector
Has anyone developed any useful techniques for using the category selector in the GKT? Perhaps in conjunction with a site URL. Always looking for something better
Keyword Research | | waynekolenchuk0 -
Keyword analysis ways to improve it
I am aways being my worst critique and constantly looking to improve. Thats how you become a winner right ! something I feel I can improve on is Keyword analysis and targeting. I would really appreciate hearing stories of other SEO's on here , gaining an insight into the techniques you use and how your keyword analysis has evolved as time has gone by. Thanks in advance.
Keyword Research | | onlinemediadirect1