How should I use keywords in a sentence?
-
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia
My question is... Is it better to use the phrase, even though its odd?
Ex: Stained Concrete Virginia is a great product
Or is it better to make it a natural sentence?
Ex: Stained Concrete in Virginia is a great product?
Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase.
Thanks!
Tim
-
Competition for that phrase is really really low. If you have any kind of power in your site you should be able to rank for it. Plus, if you are located in Virginia and your searcher is there too, that will make it even easier to rank for these terms.
So, it's not worth sounding like a hillbilly to every person who visits your site, just to contrive sentences that put these words in the order of a query that might be used once in a blue moon.
-
I agree with Bail and Keri. The takeaway is that the phrase is always important but so is surrounding text. Mix and match and do it what makes sense for a user, not for a Search Engine. It will always work out better in the long-run and you won't have to worry about over optimization kind of penalties.
Design your website for the user as well as the Search Engines, not just the Search Engines. Search Engines like what the user's like. As it leads to more users engaging with your content, website, therefore improving your site-score, helping you not only in SEO but PPC if at all you do PPC.
-
You can also spread your phrase over two sentences, such as "We service the Shenandoah Valley area in Virginia. Stained Concrete is blah blah blah" and you have "virginia stained concrete" as a phrase.
-
Hi Tim,
great question. The obvious choice here is to use the sentence that makes the most sense which would be "Stained Concrete in Virginia etc.." You should avoid the odd and confusing sentences because it will lead to a bad user experience, resulting in low conversions, regardless of the rank perks you will receive.
Come to think about it, I really don't see too much of a disadvantage on using 'Stained Concrete in Virginia etc.." because, generally, search engines typically pick out irrelevant keywords like: "the, in, a, of" automatically and only concentrate on keywords it sees relevant.
I know coming up with different word variations can be difficult but try playing with the words that relate to your audience to give you more options (e.g. Stained Concrete for Virgina Homes) of even using your business locations for a more targeted search (e.g. [City name], Va stained concrete).
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
Keyword Themes - What's in a theme?
I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes. What is considered a theme? Is there a recommended number of keywords in a theme? For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"? Cars Cars for sale in new york Ford Explorer for sale
Keyword Research | | Emily_A0 -
Domestic keyword searches
Hello I've spent some much information about how to get the best keywords for my SEO niche page. However, since the recent google changes, different opinions I fond it hard to use something accurate. Also the fact hat may keywords has so many variables, it makes it even tougher and more complex for a new beginner like me. Could anyone please guide me in the right way please? Lets say I would like rankings for Electronic Cigarettes in Norway. It can be written in so many different way, ecig. e-cig. elcig, e cigarette etc etc. (norwegian version ofc) I have for the most part used google keyword planner, but I am really unsure of what boxes to tick and not. I have deleted my wordpress installation and starting from scratch. But I want to make sure I get it 100% right this time before I start.
Keyword Research | | Kroeriks0 -
Long tail keyword research tool
What long tail keyword research tool do you use besides Moz keyword research tool. Thanks
Keyword Research | | zsyed0 -
How can I find out which keyword I am currently ranking for?
Hi Guys! Is there an easy way of finding out which key words my site is currently ranking for? And how wwell these keywords are doing in the search engines? Thank you for the help 😉
Keyword Research | | StoryScout0 -
Keyword ranking tool?
I am looking for a tool that would show ranking keywords for my website - except Google Anlaytics and Webmaster. I don't want to enter the keywords to see if my website is ranking I'd like to see if there are any keywords that rank already Thanks!
Keyword Research | | Rubix0 -
Which keywords to manage?
I'm trying to determine how much certain keywords are searched, is there a tool for that? Ie. I'm a mortgage broker in a small area But I want to see if people search for things like No downpayment, etc I also want this to be location specific, how do I do this? Joel
Keyword Research | | JoelOlson1 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0