Big BUPA Bounce rate
-
Good morning from ten degrees c mostly cloudy wetherby UK
Ive got a 70% bounce rate on this home page - http://www.goldsboroughestates.co.uk/Home.aspx
Whilst their is a telephone number on the home page it feels too high. Ive drilled down and identified the following:
1. Medium (NONE) is causing 80% bounce
2. No ppc ad are runningI get a futher explanation from the Google Gods:
•Auto-tagging is on but cost data is not applied (learn more)
•There is a redirect in the URL
•The gclid parameter is altered or dropped from the ad
•Auto and manual tagging are being used at the same time
•Manually tagged URLs are missing a valueMy feeling is eMails with links to the home page are causing such I high medium (none count)
Would be grateful if any SEO mozzer could offer there insights,
Thanks,
David
-
Without an in-depth look into your analytics the information you have provided leads me to believe the following is occurring since you specifically mention that you are not running any ppc ads. When Google Analytics is reporting on source/medium the value that is shown direct / none of course refers to any visit that has been tracking that they could not identify a referring domain that started the visit. There are numerous reasons as to why a referring domain can be lost for a visitor
1.Somebody really did type in the address or used a bookmark to get to your page
2.They clicked on a link in an email from a non web based email clients (typically Outlook, Eudora, Thunderbird, etc.)
3.The link was in a document
4.The link originates at a secure (https:) page and your page is not secure (http)
5.Spiders and bots were working from a list of URLs from a previous crawl (this one mostly applies to server logs, rarely to JavaScript based tracking)
6.Spiders and bots may be programmed to suppress the referrer information (this one mostly applies to server logs, rarely to JavaScript based tracking)
7.The visitor is using IE and the link to your site was in Javascript. Javascript links to your site include those that open your site in a new browser window, or any kind of javascript redirect. Many banners’ links are programmed this way.
8.The visitor is using IE and the link to your site is from within a Flash application (there are a lot of ways to do this in Flash so there may be exceptions I would always recommend adding a Ad Campaign tracking variable to any CTA)
9.Your landing page redirects to another page via a 301 permanent server-side redirect
10.The link was on an intranet or some other web site behind a proxy or corporate gateway that was set up to strip referrers from requests
11.The visitor has made changes to their browser that suppresses the referrer information
12.Another site has put your page content into an iFrame and coded the frame to suppress the referrer, in order to make it difficult for you to find out who is framing your content
-
You say you have a feeling eMail with links to this homepage could be contributing.
If you have a recent campaign the emails themselves could have been misleading and lead to a decent CTR but then once people hit the page they weren't impressed.
Also have you noticed a high increase in referral traffic from any sources recently? Same principle could apply there.
What keywords are the homepage ranking for? Again people could be entering through certain phrases and then not seeing the results they were expecting
-
Thanks for the weather report! Are these new or returning visitors? (Does that reveal anything interesting?)
Is this a constant bounce rate or a recent change? What's the trend? What's the period covered?
As well as emails... any printed material (or other) with QR codes?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website rank 5th position than bounce
Hello A website client won't rank dor branded keyword (site name) for several months, i optimize onpage seo, did some backlinks, the DA jump to 8 (from 1). Yesterday the website rank for branded keyword 5, than 4, tomorrow can't found it.
Technical SEO | | Zidani0 -
Big drop in organic traffic after new site launched
Hi There, I have had a drop of around 40% in site traffic since we migrated our site from Magento to Woocommerce. The products were migrated across and kept the same title tags, meta descriptions, copy etc... I set up 301's on the top 100 landing pages and submitted a new site map using Google Web Master Tools. It looked like the traffic was coming back to where it was but the gap has widened again. Can anyone advise me on what I may have missed or how to go about diagnosing the problem and fixing it
Technical SEO | | JonesBros0 -
Big SEO Changes
Firstly, this is quite extensive so thank you to anyone who answers some or all of the below! So this is quite a lengthy ordeal, and I'm going to start by saying that I'm no SEO expert (yet). I've paid for SEO for years and only on the odd occasion has it made any real difference. It has come to the point now where I've spent so much money on SEO over the years with practically no benefit that I can't afford to do it anymore, so I am teaching myself. So, back in July my website was hacked for a total sum of three weeks. My SEO/Hosting company at the time didn't do anything about it, let the hack sit there and didn't even take the site offline. It just so happened that at the time I was changing over to a new site at the time anyway, so I launched the new site (completely different in structure to the old one), did all of the relevant 301 redirects, and my traffic hasn't recovered since. I have gone from around 100-150 daily visits to 0-10. The descriptions, keywords, alt image tags, h1 & 2, meta data, etc. is all much better (a lot of it was empty on the previous site) on the new site than it was on the previous site so I was assuming it would be better, but it isn't. Anyone got any suggestions as to why this might be? Here are some specific questions: Canonical Problem? My site is ecommerce and lists some products in several categories, that has resulted in a high duplicate content rate. Is it expected/accepted by google that this would be the case for an ecommerce website or do I need to sort out some serious canonical urls to fix the issue? The site structure of my website could also be a problem, but I'm not qualified enough to know for sure. If you view a product/sub-category, then remove the category section of that link, the product will still appear. I don't know if this structure is good or not? i.e. if you click both links below, the link will appear all the same. http://thespacecollective.com/space-clothing/nasa-and-space-t-shirts http://thespacecollective.com/nasa-and-space-t-shirts Is this a problem for SEO? Duplicate Product Tag Problem? I have many duplicate product tags appearing on many products, should these be blocked in the robots.txt? i.e. http://thespacecollective.com/space-memorabilia/space-flown/apollo-11-flown-cm-meteorite-acrylic http://thespacecollective.com/space-memorabilia/space-flown/apollo-11-flown Site Code Structure When choosing the template I would use for my website I did not stop to consider if the code was SEO friendly, this on my part was due to my ignorance on the subject. Is the site structure SEO-friendly or is it hindering my efforts? Website: http://thespacecollective.com Again, thank you to anyone who takes the time to read/care about the issues facing a newbie. My only option now is to learn SEO myself (which is well overdue), so any advice/answers are appreciated!
Technical SEO | | moon-boots0 -
Crawl rate dropped to zero
Hello, I recently moved my site in godaddy from cpanel to managed wordpress. I bought this transfer directly from GoDaddy customer service. in this process they accidentally changed my domain from www to non www. I changed it back after the migration, but as a result of this sites craw rate from search console fell to zero and has not risen at all since then. In addition to this website does not display any other errors, i can ask google manually fetch my pages and it works as before, only the crawl rates seems to be dropped permanently. GoDaddy customer service also claims that do not see any errors but I think, however, that in some way they caused this during the migration when the url changed since the timing match perfectly. also when they accidentally removed the www, crawl rate of my sites non www version got up but fell back to zero when I changed it back to www version. Now the crawl rate of both www and non www version is zero. How do I get it to rise again? Customer service also said that the problem may be related to ftp-data of search console? But they were not able to help any more than .Would someone from here be able to help me with this in anyway please?
Technical SEO | | pok3rplay3r0 -
Are Review Dates Necessary in Schema markup for Ratings to Appear in SERPS?
Schema seems to be properly set up according to Google Webmaster Tools and the Structured Data Testing Tool... https://developers.google.com/structured-data/testing-tool/?url=http://www.myessentia.com/mattresses/classic-8 Are dates for reviews necessary to getting the star ratings to appear in the SERPS?
Technical SEO | | schmeetz0 -
Google crawl rate dropped after we activated CloudFront
Hello! Previously we've been using Amazon CloudFront for our static content (js, css etc). But to be able to reduce load on our origin servers and to be able to give our international users a good user experience we decided to deliver a couple of our sites through CloudFront. We noticed very nice drops in page load time, but when checking Google webmaster tools we noticed that all CloudFront-activated sites got a huge drop in pages crawled per day (from avg ~3500 to ~150). Also one of the sites have issues with the Google sitemaps (just marked as "Pending" in GWT) and no new pages or updated pages seems to be updated in the Google SERP. The rest of the sites gets some updates on the Google SERP, but very few compared to before CloudFront activation. Is there anybody here who have experience in full site delivery through CloudFront (or other CDNs) and effects on SEO/Google? Would be very glad for any insights or suggestions. The risk is that we need to remove CloudFront if this just continues.
Technical SEO | | Ludde0 -
Disavow a big part of my external link profile
Hi There, With the latest penguin 3.0 algorithm update (on October 17th,) I noticed a drop in my rankings. Even though I didn’t receive any manual penalty because no messages have been found in WebMaster Tool, I suspect it is an algorithm penalty. For this reason, I definitively decided to clean-up my external link profile. **I am excluding it is a Panda 4.1 penalty because an extensive site structure review has been conducted quite recently. I collected external links from Webmaster Tool and Open Site Explorer. What I found is that 83% of my external links need to be disavowed because the links come either from poor directories or marketing articles that are evidently and specifically written for link building purposes. My questions are: 1) Shall an external link clean-up be set in place anyway although I didn’t receive any penalty message in order to prevent future problems with penguin algorithm? 2) Is it too dangerous to disavow 83% of external links? May such a manoeuvre destroy my actual rankings? Thanks in advance for you advices 🙂
Technical SEO | | Midleton0 -
Googlebot Crawl Rate causing site slowdown
I am hearing from my IT department that Googlebot is causing as massive slowdown/crash our site. We get 3.5 to 4 million pageviews a month and add 70-100 new articles on the website each day. We provide daily stock research and marke analysis, so its all high quality relevant content. Here are the crawl stats from WMT: http://imgur.com/dyIbf I have not worked with a lot of high volume high traffic sites before, but these crawl stats do not seem to be out of line. My team is getting pressure from the sysadmins to slow down the crawl rate, or block some or all of the site from GoogleBot. Do these crawl stats seem in line with sites? Would slowing down crawl rates have a big effect on rankings? Thanks
Technical SEO | | SuperMikeLewis0