We were ranked no8, and now we are no2 but...

[ProFishingStore]

We were ranked no8, and in one week we jumped to no2 on Google, but there is no change in nuber of our visitors. What is going on? Is it personalization of SERP? What can we do? Tnx

[ProFishingStore]

I was just expecting some "peak" in analytics, but there was none.

Is there any other possibility, other then personalization?

[josh-riley]

That's always a possibility and one of the drawbacks of personalization for SEO. However, if via third party checkers, if you are going up (from #8 to #2), then there's also a better chance of best visibility via personalization, too.

Ranking visibility only means visibility - people can be more likely to click because they can find you more easily.

[ProFishingStore]

Already did, its not personalization. We really are no 2.

But is there possibility that personalized SERP of our potential visitors is the problem? That we have lower rankings on theirs SERPs.

Tnx

[ProFishingStore]

Yes, its 20k pr month. And its base KW for our industry.  Tnx

[josh-riley]

It could also do with Google determining that your page is a high quality one, so it now gets more visibility. Or, the number of inbound links has increased, which also influences rank. Personalization could be at play, depending on how you went about discovering the ranking change, so if you want to confirm, check it with SEOMoz's Rank Tracking to get a non personalized result.

[A_Q]

Have you checked whether you keyword is one that is searched often? It may be that the particular keyword you have seen a jump in rankings for is not very popular.