For a UK company is it worth swapping from .com to .co.uk
-
I currently own the domain lionseo.com and I also own the .co.uk variant some of the keywords I am targeting will have UK in them. My thoughts are that a .co.uk may help improve rankings on google.co.uk and click through + have a keyword match in the home page URL.
**Do you guys think it's worth swapping to the .co.uk domain from .com? **
Thanks in advance
Keith
-
Hi Hannah,
"I think" I will just leave the .com in place...
I can see a lot more .co.uk's in the SERP's for my keywords but perhaps that is just because I live in England and everyone has bought .co.uk's
I have already done the geo targeting in web master tools and claimed a places page etc.
Thanks for your help
Keith
-
If it ain't broke, don't fix it.
-
Hi Keith,
If I were you I'd stick with the .com - I've not seen any evidence to suggest that using a .co.uk makes any difference to UK rankings. I don't think you'll see any major issues with CTR either.
I'm assuming that you're not having any US v UK issues right now E.G. - you're ranking better in the US than the UK, receiving more US than UK traffic etc. However if this is the case you could implement geo-targeting via webmaster tools, claim a Places listing (if you haven't already) etc to send some more signals about where you're located.
I hope this helps,
Hannah
-
I run a web development business in the UK and we have several domain variations such as .co.uk, .com, .net, .eu, but we are using .co.uk as the main one and do the 301 redirect on all the other ones so if someone types in .com variation in the url they will be redirected straight to .co.uk one.
-
To be honest I think a good strategy could be:
1. Make the .co.uk focused on - UK content, UK host, and uk specific data.
2. Keep the .com for US based clients with a US influence.
I mean if your only market is .co.uk and you only want to gather uk traffic I would look at implementing a 301 redirect from the .com to the .co.uk domain.
-
-
I would 301
-
Who knows, it's possible... But not right now
-
mostly UK
-
Nothing at all
I would love to hear from a person who has actually done this to find out if it's worth while from a ranking prospective.
-
-
-
Do you have much pre-existing link equity built up against pages on the .com?
-
Do you ever anticipate moving out of targeting a pure UK based client list?
-
Where does the majority of traffic come from today? i.e., is it mostly from the UK/where you want it to come from OR is it mostly from outside of the UK?
-
What would stop you from targeting the keywords now and reviewing performance in terms of traffic etc using the .com domain and then potentially utilising the .co.uk as a secondary measure if necessary?
Ben
-
-
I own both domains, when i say swapping I mean go through the effort of 301'ing the .com to the .co.uk
I have read up on this and I know most people will say that swapping domains won't make much difference, however it would be great to hear from some one who has actually done this.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth keeping a decades-old domain that's merely 301 redirecting to the main domain?
Hi fellow Moz SEOs, We have a bigger client who we just did an SEO Site Audit for, and it was discovered that they have several domain names that are simply 301 redirecting to their main domain name. One of their domains in particular is decades old, and the client is asking if there is any value in keeping it (and the others), or simply leaving them as-is. Considering the domain age, does anyone have any recommendations? Much appreciated, Zack Barton
Intermediate & Advanced SEO | | Zack
Barton Interactive
(833) 442.6853 // office
(408) 910.7750 // mobile
https://bartoninteractive.com0 -
How does this company rank this page?
If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/ This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL. Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold. http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages! Any insight into this would be much appreciated!
Intermediate & Advanced SEO | | Cody_West0 -
What is domproof.com?
I see in webmaster tools that I have a bad URL linking from the mydomain.domproof.com. What is this??
Intermediate & Advanced SEO | | AGMContainerControls0 -
What SEO Experts say about Pagination on PakWheels.com?
Hi SEOmozers... I need your expert feedback regarding SEO of listing pages with pagination. Crawl following links and write down your advice: Used Cars Car Reviews Listing New Honda Cars Actually these are the search listing pages with pagination. Please provide specialized recommendations for On page enhancements. Looking forward to see answers with pagination best practices.
Intermediate & Advanced SEO | | razasaeed0 -
Wordpress.com content feeding into site's subdomain, who gets SEO credit?
I have a client who had created a Wordpress.com (not Wordpress.org) blog, and feeds blog posts into a subdomain blog.client-site.com. My understanding was that in terms of SEO, Wordpress.com would still get the credit for these posts, and not the client, but I'm seeing conflicting information. All of the posts are set with permalinks on the client's site, such as blog.client-site.com/name-of-post, and when I run a Google site:search query, all of those individual posts appear in the Google search listings for the client's domain. Also, I've run a marketing.grader.com report, and these same results are seen. Looking at the source code on the page, however, I see this information which leads me to believe the content is being credited to, and fed in from, Wordpress.com ('client name' altered for privacy): href="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg">class="alignleft size-thumbnail wp-image-2050" title="Could_you_survive_a_computer_disaster" src="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg?w=150&h=143" I'm looking to provide a recommendation to the client on whether they are ok to continue moving forward with this current setup, or whether we should port the blog posts over to a subfolder on their primary domain www.client-site.com/blog and use Wordpress.org functionality, for proper SEO. Any advice?? Thank you!
Intermediate & Advanced SEO | | grapevinemktg0 -
Is it worth re-doing SEO for all existent products
We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things. We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through? The website is: www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.
Intermediate & Advanced SEO | | onlineforequine0 -
Looking for an opinion on Buildmyrank.com
I am looking to sign up for 20-50 links per month. Does anyone have an opinion negatively or positively on this service? Thanks in advance for your help!
Intermediate & Advanced SEO | | newcitymoving0 -
What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc. So how would I get him to come up in the search engines in more locations than just Phoenix?
Intermediate & Advanced SEO | | cgray010