What caused my huge drop in search ranking?
-
On February 8th, 2012 my site's non-branded search traffic dropped overnight by over 80%. It appears I've been hit by a Google penalty.
I submitted a reconsideration request and one of Google's staff replied letting me know it was NOT a manual penalty. So it's clearly a result of an algorithm.
What is the cause? I haven't made significant changes to the website in the previous months do to being out of the country and the holidays. I'm extremely careful not to out source SEO so there is no chance of questionable link building strategies, unless my competitor launched an attack on my site.
I've considered these possible causes:
- Duplicate content - My site had some redundancy from a marketing plan before Google Panda launched. Last month, I removed all duplicate content.
- Unnatural link building - I've been moving slowly my site, page by page, from adbio.com to bioworldusa.com after a brand change. Perhaps the 301 redirects triggered a flag in Google's algorithm. I've since removed all redirects to see if that will fix the issue.
- Poor User Experience - I recently upgraded my Drupal CMS and had to change themes. Currently my theme is an ugly, grey theme which may cause a higher than usual bounce rate. I've been trying to compensate by making sure the content is high quality.
The penalty affected these website:
- www.bioworldusa.com (2/8/12)
- blog.bioworldusa.com (2/8/12)
- www.adbio.com (2/17/12)
-
I've reversed the domain migration and am waiting for results. Already the old site is starting to gain ranking after 3 days.
How should I go about migrating this content in the future?
-
Same here
-
The domain transfer happened over the last 2 years.
I would transfer a few pages using 301 redirect, wait a few months and track the outcome in ranking.
Before Feb 2012 this was working great. The last major redirect happened on Jul 28, 2011 when I redirected the homepage.
I recently started the Blog on Dec 19th, 2011 by moving irrelevant content that was originally on adbio.com and partially moved to bioworldusa.com. My hunch is the blog got hit by Panda updates for being low-quality. But I thought the Panda update treated sub-domains differently.
-
On first glance I would blame this on the domain migration.
-
I gave question a thumbs up. Sounds scary. I am looking forward to an answer too. I will have to look up branded and non-branded but I also had 43 terms go down on me this past week.
-
Are you comparing adbio.com to www.bioworldusa.com when you are calculating rankings drop or are you saying traffic to www.bioworldusa.com has dropped?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page ranked then disappeared
Recently there have been a a couple of pages form my website that ranked well, in top 5 for a couple of days then they disappear suddenly, they are not at all seen in google search results no matter how narrow I search for them. I checked my search console, there seems to be no issues with the page, but when I check google analytics, I do not get any data from that page since the day it disappeared, and it does not even show up on the 'active pages' section no matter I keep the url open in multiple computers.
Technical SEO | | JoelssonMedia
Has anyone else faced this issue? is there a solution to it?0 -
Website ranking on Google dropping for unknown reason while rankings are improving on Bing. Please help!
one of my websites www.resumeble.com is showing a constant drop in rankings. Earlier the website was ranking for major keywords like resume writing services etc. I used Ahrefs site audit to find issues. According to Ahrefs there was a huge issue of duplicate pages, which is now resolved by proper canonical tag insertion. The site is built on Angular. Fetch report in Google shows perfect code and Sitemap is also perfect. Manual action reporting in webmaster shows no warning. Please suggest what steps should I take to fix this issue.
Technical SEO | | mayyaa40 -
Link removal from search rank checking sites
I'm going through the link removal process for unnatural links to a site. While I'm able to identify the obvious link profile and seo-article links that Google wants removed, what should we do about the links that are generated by the various seo link investigation and ranking services? Example: http://www.seoprofiler.com/analyze/allamericanfencing.com This site (seoprofiler) automatically creates these links to web sites when it generates its reports. Are those links that need to be removed or disavowed, or will Google not care? I want to err on the side of caution, but don't know how to treat these types of pages. The site didn't ask for or lobby for those links, so it's "natural" in that sense, but they're not editorially earned either (except for happen to be ranking for a similar term). Does anyone have experience on this aspect of the unnatural link grooming process?
Technical SEO | | CHarkins0 -
Too Many On-Page Links - caused by a drop down menu
Many of our e-com sites we build for customers have drop down menus to help the user easily find products without having to click - Example: http://www.customandcommercial.com/ But this then causes the report to trigger too many on page links We do have a site map and a google site map So should I put code in place not to follow the drop down menu link items or leave in place?
Technical SEO | | spiralsites0 -
Sudden drop in rankings
Hi there, I've been working on this site for three or four months (it was a brand new site), and we were seeing some really great improvements in rankings. I've concentrated on writing lots of good quality content and building a network of links through blogging and social networks. Then, last weekend (6th October), we got completely wiped off of the results. We went from rankings 2,3 and 4 for our target terms to not being in the top 100. I assumed we'd been given a penalty from Google as we'd been SEOing too hard and removed a reciprocal links page we had and asked Google to reconsider. I just got a message back saying there hasn't been any manual penalty, so it's just down to the algorithm. I'm running am SEOMoz analysis, but so far it's just coming up with things like page titles too long and too many links on pages, which I can fix, but don't seem like something that would completely destroy us so abruptly. I think we really have the most and best content on the subject of becoming a model, which has taken a great deal of effort to put tgether, so this is crushing. If anybody can shed any light, I'll be extremely grateful, and I'd be interested to knwo if anyone else has experienced anything similar. Thanks in advance! URL: www.modellingadvice. info Kat
Technical SEO | | Katja1230 -
New Site Search Critique
Hi I am a huge fan of the SEOMOZ site and this great community which has helped me learn the current SEO skills I have now which are still very basic compared to the pros on the forum. I have tried to follow best practice regarding onsite and technical seo when developing my new site www.cheapfindergames.com and I would really appreciate it if experts on the forum could spare a minute to critique the site from a search perspective please This will give any elements of what onsite and technical SEO I done well and what aspects still need work. I am currently trying to build quality links and social mentions into the site which will take time, and the site has been designed around usability and conversions. Many Thanks Ian
Technical SEO | | ocelot0 -
My domain does not come in the search results, what do I do?
Hi, I have a website called www.bollykings.com It had a pretty solid rank on google for a number of keywords but 4-5 months back, it was badly affected by the Panda update. Now it comes nowhere. I have started updating and posting new articles on it since the last two months. When I search for "bollykings" on Google.com, website does not come only in the first 40 results. What could this mean?
Technical SEO | | modifyed0 -
Ranking via partial match
If I wanted to rank for "red hot widgets" and my domain was redhot.com, would it be better to obtain backlinks (via "red hot widgets" anchor text) pointing to: A) redhot.com (homepage) or B) redhot.com/widgets Many thanks.
Technical SEO | | martyc0