Does onsite content updates have an effect on SERPs?
-
Hi,
Some might see this as a very (VERY) basic question but wanted to drill down into it anyway.
Onsite content: Lets say you have a service website and attached to it is a blog, the blog gets updated every other day with 500 words of relevant content, containing anchor text links back to a relevant page on the main website.
Forget about social signals and natural links being built from the quality content, will adding the content with anchor text links be more beneficial then using that content to generate links through guest blogging?
10 relevant articles onsite with anchor links, or 10 guest posts on other websites?
I guess some might say 5 onsite and 5 guest posts.
-
What I like to do is occasionally research, work on, and perfect a solution to a problem.
Then I will have plenty of material for both internal and external content. You can first write a blog post or article on your site. And edit it a bit and have it looking good.
Then show it as the example to other webmasters and podcast hosts.
They get an idea of how you feel, know if they want your content on the matter on their site and then there is a natural page to link to for any story they do on you.
It seems like a good way to go and this then has otehr strong pages with links to you that are ontopic, relevant, and different content than the first article.
The second, third, or fourth article get easier and easier to write. And doing a podcast is a walk in the park after all the research and reporting.
-
Thanks nakul,
I do use guest blogging as my main way of building SERPs as ive had some great success with it in the past and current.
But I think it's time to start mixing it up with social signals, directory subs etc, I dont expect this kind of link building to do much it might just open my link profile up a bit and fingers crossed the diversity alone helps the SERPs.
-
Depending upon your link profile and how you currently rank in the SERPS, your best best is to do both. YOu are right thinking about it...both internal links as well as external links are important and some strong guest posts from niche blogs would certainly help. I would also not overdo just the guest posts kinds of links. Do other kinds of link building as well. For example, provide a link to this article code on your blog, which might invoke readers and other webmasters possibly linking to you from their blogs or discussing your article on a niche forum.
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Javascript content not being indexed by Google
I thought Google has gotten better at picking up unique content from javascript. I'm not seeing it with our site. We rate beauty and skincare products using our algorithms. Here is an example of a product -- https://www.skinsafeproducts.com/tide-free-gentle-he-liquid-laundry-detergent-100-fl-oz When you look at the cache page (text) from google none of the core ratings (badges like fragrance free, top free and so forth) are being picked up for ranking. Any idea what we could do to have the rating incorporated in the indexation.
Intermediate & Advanced SEO | | akih0 -
Please help - Duplicate Content
Hi, I am really struggling to understand why my site has a lot of duplicate content issues. It's flagging up as ridiculously high and I have no idea how to fix this, can anyone help me, please? Website is www.firstcapitol.co.uk
Intermediate & Advanced SEO | | Alix_SEO1 -
Rankings drop from the new update
Hello, I've noticed some big ranking downs on important keywords, from the last Google update, and don't really know what seams to be the problem, but have an assumption. In April 2015 we had 3.000.000 pages indexed by Google, and 80% of them had duplicated content for about 90% of it. The site I'm talking about is http://nobelcom.com/. The duplicated content came from variations between calling from and calling to selections, because each of this selection was making a new url (ex. nobelcom.com/caling from/calling to). If "calling from" and calling to were the same country the url was nobelcom.com/calling-from, but after you chosen another calling to, the url become like the one in the example. To solve this I've decided to keep the nobelcom.com/calling-from urls and for different calling to country to display the content trough a javascript, because it was the same, it changed only the country names and the rates. I thought that this change will help us with the duplicate content, and still deliver our client what they are interested in, without affecting the UX, and also reducing the link juice dilution because we had 3.000.000 indexed by Google and most of them with no added value Can this be the reason for the drops? Now we have 590.000 pages indexed by Google.
Intermediate & Advanced SEO | | Silviu1 -
Apps content Google indexation ?
I read some months back that Google was indexing the apps content to display it into its SERP. Does anyone got any update on this recently ? I'll be very interesting to know more on it 🙂
Intermediate & Advanced SEO | | JoomGeek0 -
Two sites with same content in different countries. How does it effect SEO?
Lets say for example that we have to sites, example.com and example.co.uk. The sites has the same content in the same language. Can the sites rank well in its own country? Of course all content could be rewritten, but that is very time consuming. Any suggestions? Has anyone did this before or now a site which has?
Intermediate & Advanced SEO | | fredrikahlen0 -
Content Landing Page
Hey Mozzers, I wanted to get some opinions on here. I'm going to be building out the content on my site a lot of the next couple of months, and have recently started thinking about creating a content landing page. For those not familiar with the concept it's the idea of building this page that basically just pulls together all the content you've written on a specific subject & serves as hopefully a link magnet & destination for people interested in the topic. So my question is this, I am just outlining all of the different posts & areas that I want to cover on specific topics & it is a lot. I'm talking ~20 posts on each subject. Do you think that would be too much content to try & get on one page? Should I break it down to a more finite 5-7 links to high quality articles per page, or create basically this monster guide that links to all these different articles I'll create. Looking forward to getting your opinion, Chris
Intermediate & Advanced SEO | | chris.kent0 -
Duplicate content for images
On SEOmoz I am getting duplicate errors for my onsite report. Unfortunately it does not specify what that content is... We are getting these errors for our photo gallery and i am assuming that the reason is some of the photos are listed in multiple categories. Can this be the problem? what else can it be? how can we resolve these issues?
Intermediate & Advanced SEO | | SEODinosaur0 -
Video SERP assistance needed
I'm working on a site with a great deal of video content. We also have a youTube page. I've recently created a site map and submitted to Google. I really want for our videos to show up in our search results, but so far, nothings happening. Site: www.roydwyer.com Any advise to what's missing? Thanx in advance! annular-tear.php
Intermediate & Advanced SEO | | Aaronetics0