Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Changing Servers + Effect on SEO

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Changing Servers + Effect on SEO

    Intermediate & Advanced SEO
    5
    7
    9993
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MangoMan16
      MangoMan16 last edited by

      Hi,

      I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time.

      However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.

      1 Reply Last reply Reply Quote 0
      • MangoMan16
        MangoMan16 @NakulGoyal last edited by

        It's not my website, it's the server but thanks for the advice!

        1 Reply Last reply Reply Quote 0
        • NakulGoyal
          NakulGoyal @EGOL last edited by

          I second that. You need to look into optimizing your website. In most cases it's not a server/hosting company issue. Check their main website or other sites on the same server / IP and see if they have the same issue as yours. But to directly answer your question, no it would not impact as long as the country of the hosting company stays the same. I hope that helps.

          MangoMan16 1 Reply Last reply Reply Quote 0
          • MangoMan16
            MangoMan16 @Matthew_Edgar last edited by

            I use WP Super Cache but it hasn't helped.

            1 Reply Last reply Reply Quote 0
            • Matthew_Edgar
              Matthew_Edgar last edited by

              Like the other responses said, moving servers or hosting companies won't affect your rankings or search performance. That is assuming everything else stays the same during the move obviously. 🙂

              EGOL's response is right though - it may not be the fault of the host. Have you talked to your host about the server? Many times there are configuration changes that can speed things up, especially if you are on a dedicated or VPS environment.

              When it comes to your code, since you are in WordPress, have you tried the Super Cache plugin? I've had success with this to help speed up WP sites, even on slow, shared hosting environments. Here is a link to that: http://wordpress.org/extend/plugins/wp-super-cache/

              The other tool I've had some luck with when it comes to load issues is Cloud Flare. You might want to check that out as well. Here is the link to that: http://www.cloudflare.com/

              MangoMan16 1 Reply Last reply Reply Quote 0
              • EGOL
                EGOL last edited by

                If you simply move a site from Server A to Server B or from Hosting Company A to Hosting Company B there should be no change in your rankings.

                Sometimes slowness is not the fault of the server or the host.  There are lots of things that you can do to speed up your site.  These include: optimizing images, removing code bloat, caching pages on the server, reducing the number of files called per page, and much more.

                We cut average load time by nearly two seconds per page by doing the above.

                If you are calling in widgets, images or data from other domains they can really add to your load time.

                NakulGoyal 1 Reply Last reply Reply Quote 3
                • ParagonDigital
                  ParagonDigital Subscriber last edited by

                  Hi Mango Man,

                  If your hosting provider is in the same country there shouldn't be any negative affects as long as you do the technical part right.

                  I've moved sites more times than I can remember and never seen any negative affects.

                  I've attached a video from Matt Cutts explaining this.

                  Hope this helps!

                  watch?v=w41dsE87CfY

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • AdenaSEO

                    Server update to ipv6, SEO consequences

                    Hi all, I read the article from 2014 on MOZ regarding ipv6.
                    https://moz.com/blog/ipv6-cblocks-and-seo Our technical department is about to change our server from ipv4 to ipv6.
                    Are there any things we have to consider regarding SEO / rankings / duplicate content etc.. with this transition? I hope you have a little spare time to answer this question. Regards,
                    Tom

                    Intermediate & Advanced SEO | | AdenaSEO
                    1
                  • Fubra

                    Gallery maintenance and the effect on SEO

                    Basically we get a lot of users uploading photos as part of their review, but many photos aren't moderated into our pages and therefore are never displayed. Things like selfies rather than photos of the product or just random google images that are completely unrelated to our products or services. Is there any benefit in cleaning up the gallery since some images we don't use are just sat there in admin?
                    when a page loads, would it be quicker if we had less content in the gallery? With our SEO hat on.
                    or does it not matter since it's not loading that content (photos) anyway?

                    Intermediate & Advanced SEO | | Fubra
                    0
                  • FashionLux

                    AJAX requests and implication for SEO

                    Hi, I got a question in regard to webpages being served via AJAX request as I couldn't find a definitive answer in regard to an issue we currently face: When visitors on our site select a facet on a Listing Page, the site doesn't fully reload. As a consequence only certain tags of the content (H1, description,..) are updated, while other tags like canonical URLs, meta noindex,nofollow tag, or the title tag are not updating as long as you don't refresh the page. We have no information about how this will be crawled and indexed yet but I was wondering if anyone of you knows, how this will impact SEO?

                    Intermediate & Advanced SEO | | FashionLux
                    0
                  • Virginia-Girtz

                    Do Page Anchors Affect SEO?

                    Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!

                    Intermediate & Advanced SEO | | Virginia-Girtz
                    1
                  • McTaggart

                    Are these URL hashtags an SEO issue?

                    Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?

                    Intermediate & Advanced SEO | | McTaggart
                    0
                  • CarlosZambrana

                    SEO time

                    I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it  during one month. Do I have to wait more?

                    Intermediate & Advanced SEO | | CarlosZambrana
                    0
                  • Atomicx

                    Yoast seo title question

                    I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.

                    Intermediate & Advanced SEO | | Atomicx
                    0
                  • Robbie8299

                    Changing Server IP Addresses. Should I be concerned?

                    Hello Mozers Our site has been on a dedicated server for about four years now. (no other sites, just ours on the server) I have made the decision to move it to a much better and faster server than the current server we are on for more than one reason. My big fear is Google will lose trust for my site because of the IP change. Ip's stay with the server at 1and1 they do not follow the website. So, I have done my due diligence and copied over all code and databases and have tested it completely to insure there are no issues when I change the DNS to point to the new server.  Made sure 1and1 is giving me an IP that has never been used, I am Keeping the old server on until cached DNS records expire for it. Is there anything else I need to do to make sure I do not lose current rankings in Google? I have heard nightmare stories about making these kinds of changes but at this point for our site there is no turning back this is a change that must take place. Any pointers and advice would be much appreciated! Thanks!

                    Intermediate & Advanced SEO | | Robbie8299
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.