Nofollow on site-wide banner links
-
Hi
I have a blog in relation to my webshop. On the blog I have two banners linking directly to the webshop on every page (site-wide links). Should I make the banner links nofollow?
Thanks,
Rasmus
-
Generally agree with the comments - links between two of your own sites shouldn't be a huge problem. Google could devalue them a bit, if they see the connection, but devalued isn't penalized. As Philipp said, if you also put contextual links to the webshop in the blog, it could be that the banners keep those links from counting - Google tends to disregard the 2nd, 3rd, etc. link to Page B from any given Page A. If the contextual links are specific, deep pages, though, you should still get value.
-
Thanks for your reply.
I am not worried that Google will see the banners as paid links. However, the blog is on a completly different domain with no relation to the webshop.
Instead of linking to the webshop's front page on every page on the blog, I would prefer to make some deep links to the webshop. I am worried that the value of these deep links will be reduced due to the banners.
-
As Phillip B states- there is no need to add nofollow. Are you worried that Google will see the banners as paid links?
Banner advertising is very common on the net, and does not cause penalties, so you need not worry. The fact that the banners are on your own domain (which i guess is on either a sub domain, directory or similar domain) means you are perfectly safe.
If you were paying for a site wide link, e.g footer, on a non related site then it may be a different case.
You may want to add your keyword as the image alt tag- SE's will see this as anchor text and imo this is almost as strong as a text anchor link
-
hmm, sorry i'd have to research this deeper and have gotta run soon...
actually i was thinking of those banners that have a js-link to an adserver, which then gets redirected. just packing the link in a javascript might actually not do the job (as google follows them now).
so i'm not even sure if javascript is the best way to "hide" these links in your case. be careful that you don't get in trouble for "cloaking" your links, that could have very adverse effects.
sorry for not being able to answer more specifically about the javascript:(
hope someone with deeper knowledge can help you set this up! -
Thank you very much for your reply.
Yes, I want to pass link juice via text links embedded in the blog posts (with an appropriate anchor text) when it is relevant - not via site-wide links.
Could you shown me an example on how to link the right way with javascript?
-
that doesn't seem necessary: since it's your own blog i assume you don't receive payment for it;)
nofollow won't do much for you in this case. but if you would like to assign more link power to possible text links from the content, you might want to consider redirecting the banner links via javascript. that way, no link juice will be wasted on banners that carry little seo value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
What are the Best On-Site SEO Practices before an E-commerce Site Goes Live?
Hello, I’m working on a client’s E-commerce website. This website is not live yet. Before the site goes live, I am curious to know what the best practices of On-site SEO are. Please let me know from which factor should I start analyze? Thanks.
On-Page Optimization | | TopLeagueTechnologies0 -
Duplicate content on events site
I have an event website and for every day the event occurs the event has a page. For example: The Oktoberfest in Germany the event takes 16 days. My site would have 16 (almost)identical pages about the Oktoberfest(same text, adres, photos, contact info). The only difference between the pages is the date mentioned on the page. I use rich snippets. How does google treat my pages and what is the best practice.
On-Page Optimization | | dragonflo0 -
Competitor's 'hidden' links harming my site?
Hi everyone, I'm new to both Moz & seo, and am attempting to tackle our site's issues after being hit by panda / penguin, so would be grateful for any advice offered. I bought a website 3 years ago after the previous company that ran it went into administration. Having bought the website, it became apparent that the employees of the previous company had copied the entire site content, and relaunched it with a new look / brand. Over the last 3 years they've rewritten much of the content, but there remains a lot of links from their site back to ours which have had the anchor text stripped out, and point to images on our site which have since been removed, example below... <a href="http://www.MyCompany.com/catalog/images/filename.pdf" target="<a class="attribute-value">_blank</a>"><strong>strong>a> What I'm trying to understand is whether the 404 errors being returned by the broken links, and the presence of 'hidden' links on their site, is likely to reflect badly on our site or theirs? I'm not interested in outing anyone here, and I realise the standard recommendation for these kinds of situations is to write to the company telling them to remove the offending content, but if at all possible I'd prefer to fix our site by improving content & links etc, rather than 'force' them to take action and inadvertently improve their own site's content / rankings. As I say, all advice gratefully received 🙂
On-Page Optimization | | Sandy_M0 -
Why is this site 1st in Google??
Hello The site www.woodensigns.net is 1st in google for the keyword "wooden Signs". All seo indicators are poor except keyword in url; wich, i thought, was not a + for google anymore. Could someone help me to understand here? Thank you Emmanuel
On-Page Optimization | | manu450 -
Do the rules of “natural” linking apply to on-site crosslinking as well?
At an SEO conference I attended the speaker said that Google wants the anchor text of a link to be more natural. Specifically you mentioned that the anchor text should be the company brand, the domain name/URL or a call to action (ex. “Click here.”) I thought this was an interesting idea for offsite linkbuilding. BUT, my question is…Does the rule also apply for on-site crosslinking between my webpages? Is there potential harm or a benefit to adding keywords to the anchor text of the links within my site?
On-Page Optimization | | donationtown0 -
Advice needed about site
I would like to get advice about the site http://www.wb-3d.com regarding what we should do to get it highly on Google. This seems to be a tough one as there is not enough content on the site. I would immensly appeciate any suggestion to improve the rankings. Specifically, what we should tweet and update on facebook. Thanks
On-Page Optimization | | seoug_20050 -
Setting up a domain for a future site
Hi there, That may be a bit of a silly question to ask, but we've setup a new domain for an existing site. While the site is in the making, the site owners wants to already start promoting the new URL on stationeries etc. Hence, we need to setup the new URL so that it forwards to the site, but so that Google doesn't give it the history of a secondary (less important) domain. What is the best way to do this? Currently we've put in a 301 redirect, but will that bear no future consequences on the SEO of the site, when the site is moved to this new domain, and the old domain is 301 redirected. Thanks, SEOeclipse
On-Page Optimization | | Bozboz0