Discrepancies in link reports from SEOMoz and OSE
-
Hello,
I am trying to understand the link profile of my site. In the competitive analysis from SEOMoz, it shows 22K+ of links, with about 900+ being external followed links and 800+ internal.
Webmaster tools shows a similar number of external followed links, but the link report from OSE only shows about 150 external followed links.
This brings up several questions:
Where is this 22K total links coming from?
Why is there such a difference in the SEOMoz competitive analysis and the OSE report?
Why does the OSE report show some links as not followed, while Webmaster tools lists them as followed?
Am new to the off-page aspects of SEO, and I have to say the discrepancy in data from different tools is by far the most challenging thing for me. Would welcome general advice on this topic as well.
Thank you!
-
Ha! I had a drink with Todd in Brazil last year during a conference. Unfortunately, not a grad of his program.
-
Thanks Cyrus! I think you answered another question for me on Market Motive as well. You must be my SEO guardian angel. Are you a grad of Todd's program?
-
Hi Lynn,
Great question! This can definitely be confusing, but fortunately there is an easy explanation.
The metrics in the competitive analysis of your PRO campaign refer to Root domain metrics - this means the totality of all links pointing to your entire root domain.
On the other hand, when you type a URL into Open Site Explorer, the first metrics it shows you are URL specific metrics - meaning it only shows you links going to that specific page.
To find your 22k number, hit the "Compare Link Metrics" tab and scroll towards the bottom where it lists Root domain metrics. These numbers should jive with what you're seeing in the competitive analysis, and more closely reflect what you see in Google's Webmaster Tools (although Google Webmaster and OSE don't always agree, as they tend to report different numbers)
Hope this helps! Best of luck with your SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do the SEOmoz Campaign Reports follow Robots.txt?
Hello, Do the SEOmoz Campaign Reports (that track errors and warnings for a website) follow rules I write in the robots.txt file? I've done all that I can to fix the legitimate errors with my website, as reported by the fabulous SEOmoz tools. I want to clean up my pages indexed with the search engines so I've written a few rules to exclude content from Wordpress tag URLs for instance. Will my campaign report errors and warnings also drop as a result of this?
Moz Pro | | Flexcin0 -
SeoMoz and incorrect results?
Just recieved my weekly Rankings and On Page report. First thing i noticed is that an important keyword dropped big time. "Rejser til Cypern" dropped from #3 to #40 ... So i checked google.dk myself (using impersonal.me) and saw i was still #3 in SERP. I ran SeoMoz's own Keyword Difficulty Report-tool. It showed me i was #3 in SERP. Now im thinking: Did i just loose my trust in Seomoz, to whom i give access to all my GA-data? What to do? Have anyone else experienced this?
Moz Pro | | alsvik0 -
Bing Not Complete in Ranking Report
Curious as to what the "FRI" image means under Bing on my Keyword Ranking reports? I saw this on Friday and assumed it hadn't crawled yet (as it was to set to crawl on Friday Jan 27, 2012) but here we are Monday AM and I'm still seeing the same thing. Glf4F.jpg
Moz Pro | | QueenSt0 -
Over 90% of anchor text tends to be brand-name on OSE link profiles. Why?
I reported this as a bug in OSE, because often I explore these links and find that the pages include both a brand-name link AND a regular keyword link, but for some reason OSE was only reporting the brand-name link... This led me to wonder how many links this occurred for, and therefore whether or not to trust the fact that the majority of the sites I ran OSE on returned at least (in most cases, more) than 90% brand-name links. I understand that brand-name links are amongst the most important to obtain, but that it's also important to get anchor text for keywords to build a varied profile. Given this apparent flaw in OSE, is it wrong - in the case of very successful sites - to take this ~90% as being anywhere near the correct percentage of brand-name links that I should be aiming for as a proportion of the total profile? Extra Credit :)... And this may help potentially help resolve the issue: does "Inbound Links" tab in OSE just report links to the Root Domain, or to that and every other page on the site?
Moz Pro | | ZakGottlieb710 -
SEOmoz Pro dashboard report question
Hi there, SEOMoz dashbard report shows 'URLs Receiving Entrances Via Search' - Is it counting only organic searches or all searches including PPC? Thanks, Gemma
Moz Pro | | RBA0 -
Is There a Way to Create Branded Campaign Reports in seomoz.org Campaigns?
We have a few exciting clients we about to start working with and I'm looking for a full campaign management solution that allows for branded reporting. Because we are an agency, is there an option I'm missing that allows you to swap your logo with the seomoz.org logo?
Moz Pro | | stevewiideman0 -
Competitive link finder not working
Hi guys, I just wanted to check the status of the Competitive Link Finder. I've been trying to use it for well over a week, literally trying it every day and every single time I get the "we may be a little busy" message. Are there any plans to upgrade it? I realise its a labs tool, but its actually a really useful tool which I just don't seem to be able to benefit from whatsoever. Would love to hear what the plans for this tool are. Thanks Al
Moz Pro | | dotcentric0 -
How is SeoMoz different?
In the past I heard that other SEO type crawling software like WP Gold could seriously harm your rankings in the search engines - especially Google. How is SeoMoz different ?
Moz Pro | | NeilTompkins0