New domain, and Local Service, Moderate Keyword
-
Hi all
i have a new client, who has bought a shiny new domain name for his business, it has one keyword in it related to his business.
He is a local plastering looking to get his site ranked, but my worry is the domain age, its very new less than 2 months, i know google sandboxes new domains,
The term he is targeting is Mod Completive (26%)
is getting his domain ranked page one within 6 months a possibility, or will it just seem utterly spammy in googles eyes.
Any tips please
thanks
will
-
thanks for the advice on this one, i always thought the sandbox was still around, i tend not to take on clients with very new domains or even recommend a domain change for this very reason,
thanks for putting me right on this one, i will need to google!!
Yea content and onsite has been completed, I didn't want to do much link building other than business citations.
-
No penalty for new sites....
MAKE SURE YOU HAVE SOLID CONTENT ON THE SITE THAT IS USING YOUR PRIMARY KEYWORDS.
Make sure you have at least 5 keywords you can focus on when creating content.
Make sure that if any of those additional keywords have a derivation of your main keyword, you prioritize them. FOR EXAMPLE: MAIN KEYWORD IS LOCAL PLASTERING AND A SUB KEYWORD IS PLASTERING FOR HIRE, THAT IS BETTER THAN WALL RENOVATION.
Make sure you are geotargeting. local plastering dallas texas.
Unless he is directly competing against walmart or sony, you can get him listed on the first page in 6 months, with a competitive keyword that is 26%.
One more thing, make sure that the competitive keyword is actually getting some real search volume. 26% competitive and zero local search volume on your keyword gets you nada.
-
A few points to make here:
Sandbox: This is not a term I would be using anymore, not since 2005 at the very least. I get the impression you think it is a penalty imposed by Google to new sites but the contrary is actually true. Newly registered domains usually get what I call a 'grace' period were rankings are slightly boosted. After some time if the site is not properly structured, has poor on-page SEO or poor content it will lose this added boost.
Since the difficulty level is 26% I'm going to say that if you create good content for the site and build up a healthy and legitimate link profile you can get it ranked within 6 months pretty easily.
You said this is a local business so you will be using geo targeted keywords, Google places and local social marketing I assume? Although I would recommend not guaranteeing your client that he will be there 100% in 6 months I'm very sure it can be done.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub Domain Usage
I see that the gap uses gap.com, oldnavy.gap.com and bananarepublic.gap.com. Wouldn't a better approach for SEO to have oldnavy.com, bananarepublic.com and gap.com all separate? Is there any benefit to using the approach of store1.parentcompany.com, store2.parentcompany.com etc? What are the pros and cons to each?
Intermediate & Advanced SEO | | kcb81780 -
Sub-domain or not???
Hi, We're setting up a forum for our users (our target audience responds extremely well to forums). I was wondering if it should be set up on a sub-domain or not. I'm leaning towards sub-domain, but our devs say this will impact how they approach it so I'd like to give them an answer asap so we can proceed with planning it! Thanks, Amelia
Intermediate & Advanced SEO | | CommT0 -
New domain purchase 301 and 404 issues. Please help!
We recently purchased www.carwow.com and 301 redirected the site to www.carwow.co.uk (our main domain). The problem is that carwow.com had URLs indexed like www.carwow.com/a-b-c the 301 sends them to carwow.co.uk/a-b-c which obviously doesn't exist so is a 404! What should be done in this situation? Should it be ignored and not re-directed at all, or is there a way to delete/disavow these dead pages? An SEO has advised we redirect all pages to the homepage, but won't that mess up the link profile? Any advice would be great!
Intermediate & Advanced SEO | | JamesPursey0 -
Domain Factors
Now that Page Rank seems to have been 'put out to graze' by Google with no further PR update planned, what would you say is the 'main factor' when looking at a domain? Is it Moz DA? or Moz Links? or Majestic TrustFlow? Or none of the above or is it a combination of the above?! Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Sub Domain or New Domain?
Hi All, We have a client that has a business with three different services. 2 of these services compliment each other in a really obvious way, but the 3rd, while related is not such a obvious complimentary service. For this reason, service 3 kind of weakens the content of the website SEO wise for the two main services. Also, internally at the business it is run by an entirely different team so it feels culturally somewhat different. So, the client wants to pull all the content about service 3 and put it on a different website. Which would you chose as a domain for this new site: service3.existingdomain.co.uk or www.service3+brandname.co.uk
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
Best way to help a city-centric service provider market in new nearby territories?
Our client recently acquired new county territories outside the main area city. We could create separate location pages under the primary domain, but are wondering if micro sites with unique content (and location-including url) that links back to the location pages would also be a good idea. There is some traction for certain location-based keywords in those areas. Better to focus on the one domain, or augment with separate websites in different parts of the state? I can come up with plausible reasons for and against either, but would love your thoughts. Thank you for any insight!
Intermediate & Advanced SEO | | PerfectPitchConcepts0 -
Exact match domain or root domain for speedy SEO?
I am doing SEO for a website that has constantly rotating and only temporarily pertinent subjects on it. Let's say these information and subject cycles go for about 6 months. Assuming this would it be more effective to optimize exact match domains for each 6 month cycle or make a main domain with a few of the keywords and just target a page for each roaming subject? Advantage of the subject is I get domain authority to feed off of, advantage of the exact match is, of course exact match domains are a powerful tool to rank highly and it is only a medium competitive market, usually about 40 domain and page authority. What do you guys think? Do you have any techniques to dominate temporary and rotating markets?
Intermediate & Advanced SEO | | MarloSchneider0