Will google punish us for using formulaic keyword-rich content on different pages on our site?
-
We have 100 to 150 words of SEO text per page on www.storitz.com. Our challenge is that we are a storage property aggregator with hundreds of metros. We have to distinguish each city with relevant and umique text.
If we use a modular approach where we mix and match pre-written (by us) content, demographic and location oriented text in an attempt to create relevant and unique text for multiple (hundreds) of pages on our site, will we be devalued by Google?
-
Agreed. Domain authority will play a significant role and more authoritative site may get away with it easier than a small one. I speak from what I have seen (not a speculation).
-
I think you may be misunderstanding what PageRank is. But moving past that for a moment. No, interlinking within your own site is not going to hurt you, generally speaking. However this is assuming all the pages reside on the same subdomain (www for example).
If you have every metro on a subdomain e.g. "seattle.yoursite.com" and interlink all of those... THAT could create a problem.
Recommend you stick with:
www.yoursite.com/state/metro/ instead.
-
Thanks! We actually already have unique local content about each metro., but we are still not getting pagerank, in part because we have only local and shopping-data driven results on our pages. We're now writing how-to content (how to do RV Storage, how to pack your house for putting it into storage, how to choose a storage property that fits your needs, etc.) on our site, and then linking to it with keyword anchor text phrases from our metro-page paragraphs. Question is, will we be penalized for mentioning and linking to the same how-to content on multiple metro pages?
-
hmm. Tough call. Depends on the authority of your domain honestly. I've seen absolute garbage + duplication rank given the right link profile. That being said you might do better to pull in some local data with APIs and scrapers and mash it up to bring extra content to the page that is more localized. Then find a way to incentivize UGC for further diversification.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deindexed from Google images Sep17th
We have a travel website that has been ranked in Google for 12-14years. The site produces original images with branding on them and have been for years ranking well. There's been no site changes. We have a Moz spamscore 1/17 and Domain Authority 59. Sep 17th all our images just disappeared from Google Image Search. Even searching for our domain with keyword photo results in nothing. I've checked our Search console and no email from Google and I see no postings on Moz and others relating to search algo changes with Images. I'm at a loss here.. does anyone have some advice?
Algorithm Updates | | danta2 -
New Google SERPs page title lengths, 60 characters?
It seems that the new Google SERPs have a shorter page title character length? From what I can gather they are 60 characters in length. Does this mean we all need to now optimise our page titles to 60 characters? Has anyone else noticed this and made any changes to page title lengths?
Algorithm Updates | | Adam_SEO_Learning0 -
Home page rank for keyword
Hi Mozers I have traded from my website balloon.co.uk for over 10 years. For a long while the site ranked first for the word 'balloon' across the UK on google.co.uk (first out of 41 million). Around the time Penguin launched the site began to drop and currently sits on about page 5. What's confusing is that for a search on 'balloons' ('s' on the end of balloon) it ranks 2nd in the location of Birmingham where I'm based. That's 2nd in the real search rather than a map local search. But - if I search 'balloon' from the location of Birmingham my contact page ranks 5th: http://www.balloon.co.uk/contact.htm but the home page ranks nowhere. So - it's gone from ranking 1st nationally to ranking nowhere with my contact page ranking above the home page (which is a generic word domain). Any ideas?
Algorithm Updates | | balloon.co.uk0 -
Having issues claiming a Google+ Business page (phone number not associated with business address)
When attempting to claim my Google+ account, it asks for the phone number. When I enter the number listed on my business listing, it says that number cannot be found... It then tells me to re-enter all my business info. If I do this, will I lose all my existing photos, videos etc.? Has anyone found this?
Algorithm Updates | | DCochrane0 -
Why is there no compiled list of the different types of search results on Google, and what the content qualifications are to generate those results?
Seems to me that this list should exist out there somewhere, but I can't seem to find it. Am I just not as good of a Googler as I thought I was?
Algorithm Updates | | Draftfcb0 -
Issue: Having to Fight Product Marketing to Use Keywords
This is sort of a "DUH!" moment to me. I know everyone has come across this at some point in time and am interested in hearing how others deal with this. A little background: I was researching keywords for new menus and pages. Sometimes, people (product marketing in my case) do not give me a heads up on changes they want to make to pages and it is always a fight with them to change it. This is pretty normal for me and I am use to it. It is one of those things that they don't want to discuss it with you because they know you are going to critique their work. and, yes, change it for the good of the company. I had a co-worker say to me:
Algorithm Updates | | SmartBear
"We may have to start making [pages] meaningful to the human visitor than satify the bot army". My response was:
"What better way to make it [web page] meaningful to users by knowing which terms they search on the most in our industry? Keyword research is not just for Search Engines, it is actual live data as to what most people are searching. That is why I put such a high precedence on it and report on trends. You can bet that if 100,000 people are searching for [keyword], that is what they want to see when they search for it." Anyways, that is how I handled this particular event. I have several responses when these comments pop up from time to time. Usually it is something to the fact that they are not the ones who will get fired if leads drop via organic search, so we better try this. But today, I was feeling kind of spunky and decided to take another route. What are some of your responses to these types of remarks? Hopefully this will make for a good discussion.0 -
Today all of our internal pages all but completely disappeared from google search results. Many of them, which had been optimized for specific keywords, had high rankings. Did google change something?
We had optimized internal pages, targeting specific geographic markets. The pages used the keywords in the url title, the h1 tag, and within the content. They scored well using the SEOmoz tool and were increasing in rank every week. Then all of a sudden today, they disappeared. We had added a few links from textlink.com to test them out, but that's about the only change we made. The pages had a dynamic url, "?page=" that we were about to redirect to a static url but hadn't done it yet. The static url was redirecting to the dynamic url. Does anyone have any idea what happened? Thanks!
Algorithm Updates | | h3counsel0 -
Why would my product pages no longer be indexed in Google?
Our UK site has 72 pages in our sitemap. 30 of them are product pages which take a productid parameter. Prior to 1st Feb 2011, all pages were indexed in Google but since then all of our product pages seem to have dropped from the index? If I check in webmaster tools, I can see that we have submitted 72 pages and 42 are indexed. I realise we should have some better url structuring and I'm working on that but do you have any ideas on how we can get our product poages back into googles index http://www.ebacdirect.com
Algorithm Updates | | ebacltd0