Setting up a 301 redirect from expired webpages
-
Hi Guys,
We have recently created a new website for one of our clients and replaced their old website on the same domain. One problem that we are having is that all of the old pages are indexed within Google (1000s) and are just getting sent to our custom 404 page. We are finding that there is an large bounce rate from this and also, I am worried from an SEO point of view that the site could lose rank positioning through the number of crawl errors that Google is getting.
Want I want is to set up a 301 redirect from these pages to go to the 'our brands' page. The reason for this is that the majority of the old URLs linked to individual product pages, and one thing to note is that they are all .asp pages.
Is there a way of setting up a rule in the htaccess file (or another way) to say that all webpages that end with the suffix of .asp will be 301 redirected to the our brands' page? (there is no .asp pages on the new site as it is all done in php).
If so, I would love it if someone could post the code snippet. Thanks in advance guys and if you have any other ideas then be my guest to suggest
Matt.
-
Make sure and back up you .htaccess before making any changes...
Options +FollowSymLinks
RewriteEngine On
RewriteRule ^(.*).asp$ $1.php [R=301,L]Would convert all asp to php
but this would only work if you kept your directory structure the same
Example
Old Structure http://www.somedomain.com/about.asp
New Structure http://www.somedomain.com/about.php
If you did not you will need to do it manually for each page
Redirect 301 /about.asp http://www.somedomain.com/about-Us.php
If there are spaces, be sure to use quotes
Redirect 301 "/about us.asp" http://www.somedomain.com/about-Us.php
There could be other easier ways, but if I read correctly above, this would be my suggestions
And of course as TIm suggests above, the proper SEO process would be manually for each page, redirecting to its proper counterpart (if it is indexed, and has links pointing to it or a User Experience page)
Shane
-
To answer your question directly - yes, there's a rule to put in .htaccess for this. It would be something like:
RewriteRule (.*).asp$ http://www.link.to/ourbrandspage (someone who knows regex better may correct me on this)
However, redirecting everything to the same page is a bit of a waste - if the site has been around for a long time, then there may be inbound links to deep pages in the site which would be better off being redirected to the appropriate page on the new URL structure rather than dumping everyone on the same page.
If there's a pattern match which you can follow, then you can write regex to cope with this (e.g. if the old structure was http://www.whatever.com/blah.asp and the new one is http://www.whatever.com/blah.php then just do an .htaccess redirect from *.asp to .php - something like RewriteRule (.).asp $1.php). However, I'm going to bet it's not that simple.
Best is to do a proper map of existing links so you can direct the actual old URL to the most relevant URL on the new site.
I've had to do this kind of "emergency redirect fix" before, for sites with a lot of pages and no neat "pattern match" fix. The way I usually approach it is to try and get a list of the existing URL structure (either: from a back up version of the site, from Google analytics, from webmaster tools or at a pinch you can scrape the SERPs) to grab all the possible/indexed URLs and stick them in a spreadsheet. I then prioritise the highest traffic pages - if you can see via Google Analytics (or server logs) which pages get the most inbound traffic, redirect those first to the most appropriate page on the new structure. That way you can carry on adding new rules into the .htaccess as you go along - you'll probably find of the 1000s of old pages, there's a relatively small %age which get the vast majority of inbound traffic.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirects, 301's & 404's
I have tons of links that I have had added a redirect to after creating my companies new website. Is it bad to have all these 301s? How do I permanently redirect those links? Also, on Google Search Console it's telling me I have 1,000+ excluded links. Is this bad? Will it negatively affect me? Is this something to do with my sitemap? Any help would be greatly appreciated 🙂
Technical SEO | | sammecooper0 -
Is page rank lost through a 301 redirect?
Hi everyone. I'd really appreciate your help with this one 🙂 I've just watched Matt Cutt's video 'what percentage of PageRank is lost through a 301 redirect?' and I am confused. I had taken this to mean that a re-direct would always lose you page rank, but watching it again I am not so sure. He says that the amount of page rank lost through a 301 redirect is the same as any other link. Does this mean that no page rank at all is lost during site migrations? Or is it the case that first page rank would be lost from the original link and then more page rank would be lost from any subsequent redirects? watch?v=Filv4pP-1nw
Technical SEO | | RG_SEO0 -
Site blocked by robots.txt and 301 redirected still in SERPs
I have a vanity URL domain that 301 redirects to my main site. That domain does have a robots.txt to disallow the entire site as well. However, for a branded enough search that vanity domain still shows up in SERPs and has the new Google message of: A description for this result is not available because of this site's robots.txt I get why the message is there - that's not my , my question is shouldn't a 301 redirect trump this domain showing in SERPs, ever? Client isn't happy about it showing at all. How can I get the vanity domain out of the SERPs? THANKS in advance!
Technical SEO | | VMLYRDiscoverability0 -
301 Redirect for 3 Domains into 1 New Domain
So I wanted a quick sanity check on the htaccess syntax for migrating 3 domains into 1 new domain. For example, we're migrating 3 sites abc.com, def.com and ghi.com, all into 1 new site on ghi.com. Here's the htaccess we're placing on the root of ghi.com: redirect 301 http://www.abc.com/wines.html http://www.ghi.com/wines redirect 301 http://www.def.com/trade.html http://www.ghi.com/trade
Technical SEO | | cmaseattle
redirect 301 http://www.ghi.com/winery-tours.html http://www.ghi.com/visit/taste On the DNS side of things, we're parking abc.com and def.com on the ghi.com server. I'm not seeing examples of htaccess files for this scenario, and none that use any domain info on the "from" side of the redirect 301 syntax. Any suggestions before we pull the trigger? Thanks!0 -
301 Redirect How Long until the juice passes through to new site
Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
Technical SEO | | kellymandingo
Canonical tag implemented
all Pages 301 and correct 200 response from the targeted page
Sitemap Updated
Many Links Changed from Old site to new (including DMOZ)
no Robots text Blocking directory's
Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do so any advice would be much appreciated PS site is around 17k pages Paul0 -
What should be use 301 or 302 redirection for 404 pages
Please suggest which redirection we should use for 404 pages- 301 or 302. If you can elaborate it with reason then it will be highly appreciated.
Technical SEO | | koamit0 -
301 redirect or 302
A client of mine has an international company named www.taxglobalizers.com if you come from Holland they 302 redirect you to the www.taxglobalizers.com/en version of the site and if you come from Holland they redirect with a 302 to www.taxglobalizers.com/nl version. I think it is best to change this in a 301 redirect. Am i correct in this? Kind Regards, Ruud
Technical SEO | | RuudHeijnen0 -
301 redirect on the root of the site
Due to some historic difficulties with our URL Rewriter, we are in the position of having the root of our site 301 redirected to another page. So the root of our site: http://www.propertylive.co.uk/ has a 301 redirect to: http://www.propertylive.co.uk/home.aspx We're aware that this isn't great and we're working to fix this completely, but what impact will this have on our SEO?
Technical SEO | | LianWard860