Google+ SEO value
-
Hello,
We created a google+ page for our website and we would like to know what's best for SEO purposes.
We've put +1 buttons on our website and when you use them it give a +1 to our website's url.
Some other websites on the other hand make the button give a +1 to their website's page on Google + like this for instance:
https://plus.google.com/u/0/113493854651753327245/posts
So basically the number of +1s on the Google+ page increases.
Which one is best to have my website rank higher for its keywords?
Thanks for your help
-
My guess is that these brands are looking at it more from a perspective of getting people to follow their +1 accounts so they can use them as a promotional tool, more than looking at it from an SEO perspective, but I could be wrong.
-
I think it is best to have +1 buttons for the website's URL.
The reason for this is much like the Facebook Like button in that it influences peers. If somebody is following you on Google+ and you +1 a page then that page is given a boost when it is showing up on that persons SERP.
For example, imagine A follows B on Google+ and B +1's the URL awesomeurl.com. Before, if A searches for "an awesome URL" awesomeurl.com may be 7th on the SERP. After B +1's the URL, awesomeurl.com could be 2nd on the SERP for A.
At the moment it is definitely affecting SEO when you are signed into your Google+ account through search plus your world. It is hard to say how much it is effecting SEO for the general searcher who is not signed in.
-
Thanks to all of you for your answers.
Clancy, I kinda thought like you but then, why do big brands send it to their Google+ page and not to their site? For example seomoz seems to send their +1s to their Google+ page so I guess they do it becuase they think it's better for SEO right?
-
Hi Lisa,
From what I understand of your question, you're trying to figure out the structure of placing Google +1 buttons and Google follow buttons on your site?
If you go to our domain, http://www.kitchenwaredirect.com.au, you will see that we have a G+1 button in the header. When a user clicks on this, it +1's whatever page they are on (homepage, a brand landing page etc). If you go to any of our products, in addition to the +1 button in the header, there is also a +1 button on the item template to encourage more +1's of individual products. Towards the bottom of the description on our item template, there is a large follow button.
This encourages a good mix of +1's and follows.
Hope this helps
-
I tend to think it will work the other way round - Google wants to use +1 as an in-house popularity contest basically (from what I can tell they've taken the concept of other social bookmarking sites and optimized them for their own purposes in an environment that they have complete access to and control over).
I'd say point the +1's at the property you want to rank (your site, most likely). I could be wrong, but I imagine this would be more in line with what they intend the use of +1 to be (sharing, recommending and endorsing content, not profiles).
That being said, I don't really think Google+ is set to be the massive thing everybody makes it out to be. Google is pushing it hard for sure, but they haven't got me (or basically anybody I know) convinced that the world needs another sharing platform like this - there's already so many well-established ones out there (Digg, Stumbleupon, Facebook, Twitter). People only need so many ways to say, "Hey, check this out.", and the market is already quite competitive.
-
Thanks for your help. Do you have sources that say the same?
-
Since you are using Google's properties, this exercise should focus on Google's realm of influence. By pointing back to the Google Plus page, you are re-enforcing the value of the +1's that you get on your site to Google.
This will help build the brand and create trust in Google, which in turn will impact all your overall search efforts.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
چگونه سایت رو سریع seo کنیم
سؤال خود را با جزئیات شرح دهید. هرچه اطلاعات بیشتری کسب کنید ، بهتر! این کمک می کند تا زمینه ای برای یک پاسخ عالی ارائه شود.چگونه سایت رو سریع seo کنیم
Social Media | | amir24220 -
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
Counting unique landing pages in Google Analytics: social vs organic channels
Remember the technique Rand posted for counting the unique indexed landing pages on a site? http://moz.com/blog/indexation-for-seo-real-numbers-in-5-easy-steps I'm using Google Analytics to compare this result for the "social" channel vs. the "organic search" channel. The idea is to see whether social or search delivers people to more unique landing pages. I would expect organic search to yield a significantly higher count, due to long tail searches for relatively obscure terms. We have an archive of over 500k pages that Google could be indexing, even if only a fraction of a percent of those might be getting social mentions. But that's not what the numbers show -- I'm seeing roughly 10% higher numbers for the Social channel than for Organic Search. Again, I'm counting unique landing pages here, not the total pageviews or visits. If anyone else here is monitoring these metrics, please chime in with your results. What's the baseline expectation for a large website with hundreds of thousands of pages of issue-centric user-generated content? Should search traffic provide 2x more landing page exposures than social? 5x? 10x? or 0.9x, as in my case? In short, I believe these numbers are pointing to an indexing/ranking problem following a recent site redesign.
Social Media | | mcglynn0 -
Google+ comment is not appear what should I do?
Hello My customer trying to leave recommendation on Google+ but it doesn't appear? I tried also to test it I can see on my account under my recommendation part but I can't see on google + under company page? Thanks
Social Media | | FRUTIKO0 -
How do i change primary mail in Google?
By a mistake, Google have added on of our employeers gmail as the primary mail, that are attached to our YouTube channel. We want to delete that gmail, but without loosing our data, and all the information we have on our channel. We also want to connect to G+ with a new gmail, but now it seems that Google have created a G+ profile related to the "wrong" gmail. Have anyone got experience with this problem, and have a solution for this?
Social Media | | Petersen110 -
What could Google+ do for your SEO?
If your a Google+ wizard and do everything right, so optimise your profile, pick up 1000's of followers, followers engage with your posts by adding a comment or a plus, followers are even going to your website and sharing content using the Google plus button etc. What kind of effect would this have on your SEO? Would this kind of activity improve your Auth? Side question: Forget the above, what movement would you expect if one of your pages received 1000 plus's from real users, would you expect to see a jump in SERP's I know every website is different, im just looking to see what I could expect if the work was put in to achieve the above.
Social Media | | activitysuper0 -
Can I use a customized Google+ icon?
I just want to ask if it is possible to use a customized Google+ icon. I am confused after I have read this "For buttons that may be rendered by the Publisher, such as the Sharing Link, the Publisher must use only the official Google-provided icon or a plain text and link combination. source: http://www.google.com/intl/en/webmasters/+1/button/policy.html Thanks in advance! 🙂
Social Media | | esiow20130 -
Does adding your google plus page help stop scrapping
I have created a site that has 100 percent original content in my business category. I have written over 100 articles myself that not only to help me rank, but most important to help the use find the right anwser to their search. I didn't farm out not one sentence of any of the content. With that said how do I prevent others from scrapping my site for this info and using it as their own. 1. Is there something to add to each page code wise that will lead them back to my site. 2. Does using the google plus help this situation in that google thinks it's yours and treats the others as duplicate content. 3. I dont mind placing this info on other sites as long as the readers know its mine. Sorry to ask such a noob question but I have spent all my time on the content and really know nothing about the coding side of things. Any help would be great. thanks
Social Media | | JasonRae1