Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Posts vs Pages and Rankings Differ Greatly
-
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'.
As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'.
Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
-
Lots of my news posts were announcements of a much more detailed article that was posted on a "page" of my site. Because my blog got eight to ten posts per day the post pages would be quickly buried deep in the blog. The article pages were evergreen content. So, I would redirect those posts to the article page. I thought that it helped rankings.
I don't consider it blackhat because the newsy nature of the posts made them of "temporary value". We deleted and redirected thousands of post per year.
-
Right. I was just thinking and I don't know if this is blackhat but because the news posts always rank better than pages, I'm going to test 301 redirecting a news post to a new page and see what happens.
Normally I would just leave it be, but I would like to set up navigational columns within these posts and can not do so because of their structure.
Basically: Make a news post => let it rank for a week => 301 it to its permanent 'page' home.
This is not something I would normally do except for somewhat aged sites where not much new static content is added...
-
Up until about six months ago I had a blog that was focused on news content. The blog got several posts per day of very fresh news. New posts on that blog would be indexed within moments and land on the first page of google - sometimes in difficult SERPs. The rankings would stick for a while - not more than 24 to 48 hours and then quickly slip down the SERPs and disappear.
My guess is that google recognized the "newsy" nature of that blog (lots of queries with "news" as the keyword) and would give that blog short-term good rankings for queries that were getting a surge in volume. Again, that is a guess. But I saw the same treatment that you described.
-
EGOL - Any way to tell google that for the 'pages'.
Or, do they just categorize 'posts' to deserve this and rank higher even if they don't deserve the freshness/news boost? -
This could be cause by "query deserves freshness".
-
Hi guys, thanks for the input.
Sean - The url structure is the same, except for it is in a /news/ folder and I tend to leave the path the same as the page title (for whatever reason that actually helps it even if its long). But not using any time sensitive permalinks on any of the sites.
Sha - I definitely hear what you're saying, when we are the first to post about something it definitely continues to rank highly even after the competition comes in. The thing is, we could put up a 'page' and it wouldn't.
Just seems to make no sense how google treats posts vs pages whether they're in G news or not. I haven't tried it, but I'm pretty sure I could just post a 'post' with no content and it would rank good whereas a 'page' wouldn't get indexed likely.
-
Hi GYMSN,
The most obvious explanation would be the content itself.
If you are following the general idea that pages are for "evergreen" content and posts are for "news", then it follows that the content in your posts tends to be much more topical than that in your pages.
If the content happens to also be timely (appears before others), fresh (up-to-date) and well written/good quality, then it should rank well and may even have a little potential for virality if very topical.
This would easily explain a significant difference in rankings.
Hope that helps,
Sha
-
How are your permalinks setup? Posts typically have a dated url structure which could add to their freshness for the site. It is also argued one of the things you should do with post permalinks is move away from that url structure if you want your post urls to rank for a period of time.
Outside of that it really has to do with the site. Are posts given any better visibility from an internal linking standpoint? Are their technical aspects different? title tags, h1 tags etc?
You need to write out every different aspect down and start thinking of what it can be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | Dec 4, 2023, 6:31 AM | Kritikgarg0 -
American and Canadian spelling on the same webpage (impact on website and rankings)
Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark
Content Development | Oct 25, 2018, 6:38 PM | marktheshark100 -
Write post in Moz. How can we apply to send a post, is this posible?
Hi, is posible to colaborate in MOZ post, i´m spanish i so probably i had to check muy post lots lots of times, but is it posible? Thanks
Content Development | Sep 5, 2017, 3:34 PM | Agenciaseomadrid1 -
Where to post article?
What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?
Content Development | Feb 15, 2016, 2:01 PM | mongor0 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | Apr 23, 2015, 3:35 AM | SEO5Team0 -
At what point to stop comments on a blog? Do too many comments hurt the page?
I have a page that's ranking pretty well, and driving sales. That page is starting to get 10+ comments per day and is starting to get quite long. I was wondering if there is a point where I should disable the comments? My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad. But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic. People just asking questions, etc. Good engagement, I should be happy right?
Content Development | Feb 11, 2015, 2:54 PM | DemiGR0 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | Nov 12, 2014, 1:03 AM | 74andsunny0 -
Does every keyword need its own landing page?
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)? Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords? I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions. How does one go after large volumes of long tail keywords? Thanks, --eric
Content Development | Jul 10, 2013, 2:42 PM | EricOliver0