Posts vs Pages and Rankings Differ Greatly
-
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'.
As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'.
Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
-
Lots of my news posts were announcements of a much more detailed article that was posted on a "page" of my site. Because my blog got eight to ten posts per day the post pages would be quickly buried deep in the blog. The article pages were evergreen content. So, I would redirect those posts to the article page. I thought that it helped rankings.
I don't consider it blackhat because the newsy nature of the posts made them of "temporary value". We deleted and redirected thousands of post per year.
-
Right. I was just thinking and I don't know if this is blackhat but because the news posts always rank better than pages, I'm going to test 301 redirecting a news post to a new page and see what happens.
Normally I would just leave it be, but I would like to set up navigational columns within these posts and can not do so because of their structure.
Basically: Make a news post => let it rank for a week => 301 it to its permanent 'page' home.
This is not something I would normally do except for somewhat aged sites where not much new static content is added...
-
Up until about six months ago I had a blog that was focused on news content. The blog got several posts per day of very fresh news. New posts on that blog would be indexed within moments and land on the first page of google - sometimes in difficult SERPs. The rankings would stick for a while - not more than 24 to 48 hours and then quickly slip down the SERPs and disappear.
My guess is that google recognized the "newsy" nature of that blog (lots of queries with "news" as the keyword) and would give that blog short-term good rankings for queries that were getting a surge in volume. Again, that is a guess. But I saw the same treatment that you described.
-
EGOL - Any way to tell google that for the 'pages'. Or, do they just categorize 'posts' to deserve this and rank higher even if they don't deserve the freshness/news boost?
-
This could be cause by "query deserves freshness".
-
Hi guys, thanks for the input.
Sean - The url structure is the same, except for it is in a /news/ folder and I tend to leave the path the same as the page title (for whatever reason that actually helps it even if its long). But not using any time sensitive permalinks on any of the sites.
Sha - I definitely hear what you're saying, when we are the first to post about something it definitely continues to rank highly even after the competition comes in. The thing is, we could put up a 'page' and it wouldn't.
Just seems to make no sense how google treats posts vs pages whether they're in G news or not. I haven't tried it, but I'm pretty sure I could just post a 'post' with no content and it would rank good whereas a 'page' wouldn't get indexed likely.
-
Hi GYMSN,
The most obvious explanation would be the content itself.
If you are following the general idea that pages are for "evergreen" content and posts are for "news", then it follows that the content in your posts tends to be much more topical than that in your pages.
If the content happens to also be timely (appears before others), fresh (up-to-date) and well written/good quality, then it should rank well and may even have a little potential for virality if very topical.
This would easily explain a significant difference in rankings.
Hope that helps,
Sha
-
How are your permalinks setup? Posts typically have a dated url structure which could add to their freshness for the site. It is also argued one of the things you should do with post permalinks is move away from that url structure if you want your post urls to rank for a period of time.
Outside of that it really has to do with the site. Are posts given any better visibility from an internal linking standpoint? Are their technical aspects different? title tags, h1 tags etc?
You need to write out every different aspect down and start thinking of what it can be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would a lot of images on one post be categorized as thin content?
As an example, if i write an article on 12 best print ads by BMW, it will have 12 images and possible 12 single liners and a paragraph. The images will have the necessary alt tags. But overall, will this post be counted as low content and is there changes of being penalized by google for it?
Content Development | | marketing910 -
Rel="noindex in a guest post
I'm guest posting on some sites and one of them placed my back link as follows: mysite.com I'm not sure what he's trying to achieve with the help of rel="noindex"? The first that jumps into my mind is that Google will index the post but skip my backlink. So, there's no sense in such a bakclink, ringht?
Content Development | | VinceWicks0 -
Does every keyword need its own landing page?
So we're doing a bunch of keyword research. We've identified the big traffic, higher competition keywords and we've identified tons (thousands) of long-tail keywords that would be appropriate. What I'm wondering is: does every keyword need its own landing page (or content page)? Obviously, we'll be building content for all the primary keywords we're targeting. I'm less mystified about that. What I'm more confused about is what to do about the long tail keywords. For there to be any measurable traffic increase, we need to rank well for thousands of long tail keywords. But it's just not realistic to create thousands of quality content pieces to target each of these long tail keywords individually. So how do you go about ranking for large numbers of long tail keywords? I saw somebody post about using an FAQ page to target multiple long tail keywords which makes sense but even with that I'm not going to have a thousand questions. How does one go after large volumes of long tail keywords? Thanks, --eric
Content Development | | EricOliver0 -
Rel=publisher vs G+ badge without
I've read that I should only have a rel="publisher" once on my site (on the home page) in a link that points back to the corporate G+ page. Cool. But, if I want to have a link to the corporate G+ page in the footer of every other page on the site then I assume it's okay as long as I omit the rel="publisher" part, correct? Second question: For blog postings, I assume it's good to include a rel="author" tag in the link to the author's G+ page, right? Even though there is a link to the corporate G+ page in the footer of the same page.
Content Development | | scanlin0 -
Any article sites that actually still rank welll?
Hi All! After the havoc of Panda and Penguin - are there any article sites that still rank decently for the articles within? I'm not talking about using articles to get backlinks - I want to attract visitors to the articles themselves because of the message within the article. Yes, I know that for lots of reasons my own blog would be better. In addition to that, if you want to spread the message - which sites are recommended? Thanks! Aviva
Content Development | | debi_zyx0 -
Does it do any damage to post my blogs for marketing community websites on my own website too?
I'm blogging quite often for one of the biggest marketing community's in the Netherlands and I want to post these blogs on our own company's weblog too. Our own blog is meant for sharing professional know how and boosting our identity as professional web agency. But off course, we also benefit from it SEO wise. If I post these blogs on our own weblog, I have to add a link to the original article on the marketing community website. So, my question is: will that cause any damage for our own website?
Content Development | | ThijsLeydens0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
Root page not coming up first
Hello. Any idea why site:www.bestprice.gr query doesn't bring the www.bestprice.gr as the first result? Could it be that the site is under a penalty? Thanks.
Content Development | | phaistonian0