How to start more deep seo.
-
Okay, lets say that I already fixed all my technical seo stuff. All my crawl errors and warnings are gone. Now I really want to start seo so I have a few questions.
1. I know I should work based on a page and not on a domain, so it means I should choose which keyword to optimize each page for? only one keyword per page? or it might be more?
2. Some keywords are very competitive for me, example for my site www.theprinterdepo.com, the best keyword to rank would be printers, but it would take years a beginner to do that, what should I do?
3. If highly competitive keywords are not an option, which keywords shuold I use? the ones that have more global monthly searches?
Thanks
-
I agree with Ryan - you need a strategy. I think one of the biggest mistakes we can make when targeting SEO keywords is going too broad and hoping that we can capture things that quite honestly aren't the right fit. You really have to know them, their terminology and how they search. The article link Ryan shared is a great layout for how to go about a sound strategy, which will eventually answer your questions.
However, as for the global monthly searches - personally, I say ignore that. Check the "exact" phrase box and look at the local monthly searches. I want to have an idea of how small of an audience I can end up with if I select certain words. It's a very different perspective to find out a word you thought was really popular actually gets 170 searches a month and at best I can only hope to capture a percentage of that.
-
I think what you're really talking about is crafting an SEO strategy. I'm a big fan of persona-driven strategy development. Go here:
http://www.seomoz.org/blog/the-8step-seo-strategy-step-1-define-your-target-audience-and-their-needs
This is the first of eight posts from a former Yahoo Media on SEO strategy. It's going to force you to carefully consider your target audience, do a lot of competitive research, think about content, etc. Yes, it's a lot of reading, and a lot of effort. It's worth it. Trust me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
does <base> in html affect seo?
hey, just wanna know does <base> in head of website affect SEO? and if it's a yes, how?
Technical SEO | | m17001 -
Spam Links Attack, Negative SEO?
Last April we migrated our old domain www.nyc-officespace-leader.com to a new domain www.metro-manhattan.com. The old domain has been receiving numerous links from very spammy sites such as these: -adinternet.net/the_worlds_most_visited_web_pages_958.htm <colgroup><col width="263"></colgroup>
Technical SEO | | Kingalan1
| -www.online-advertisement.net/the_worlds_most_visited_web_pages_958.html | <colgroup><col width="263"></colgroup>
| www.webfind.org/the_worlds_most_visited_web_pages_958/ | Since the old domain redirects to our new domain we are concerned this could be very detrimental. Oddly enough the 50-100 spammy domains that link to us all are a site called: "http://theglobe.se/start/" when the linking domain is entered in the browser. What should we do? Should we disavow these links? Is this some kind of an attack? Would very much appreciate some input/advice. Thank,
Alan1 -
What Can I Do To Improve The SEO of My Site?
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that. If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing. Website is www.storageunitsoftware.com Thanks in advance.
Technical SEO | | kenturley0 -
What are the SEO implications of URLs that use a # in them?
I have several clients who have begun to ask questions about sites that are designed to look like a single page. When you click on a link, the URL changes but it uses a # before (i.e. http://www.kelloggs.com/teamusa**/#**/teamusa/athletes/kerri-walsh.html. What are the SEO implications of having a page set up this way? I noticed that Google has indexed this page but the indexed URL does not include a #. Is Google indexing a separate version of this page? Any insights would be really helpful! Thanks
Technical SEO | | VMLYRDiscoverability0 -
Differences in Sitemaps SEO wise?
I'm a bit confused about sitemaps. I'm just learning SEO so forgive me if this is a basic question. I've submitted my site to google webmaster using http://pro-sitemaps.com and the sitemap generator it creates. I've also seen sites do this: http://www.johnlewis.com/Shopping/ProductList.aspx and http://www.thesafestcandles.com/site-map.html so I did something similar for my site (www.ldnwicklesscandles.com). You figure you see everyone do it you might as well try it too and hope it works. 😉 So I've done both 1 and 2. Which sitemap is best for SEO purposes or should I do both? Is there any format that should or shouldn't be used for Option 2? Any site examples for good practice would be helpful.
Technical SEO | | cmjolley0 -
Wordpress Problems.. SEO-Yoast is Toast?
Hello; I have installed the WP Yoast Widget in my Blog, and 2 weeks, after my issues went away, they came back X's 300! lol So I uninstalled it, and my issues obviously got worse, and then I re-activated, and reset everything, and still got the 300+ issues. Is there a secondary plug in you would suggest, to run at the same time as Yoats, or theat will fix all issues? Ever think of making an SEOmoz Widget for WP since it is gaining so much popularity?? Thank you Great work by the way! Loved the Webinar today!
Technical SEO | | smstv0 -
Site forwarding - seo friendly or not?
Recently i decided to change my domain name - and although i have written several useful and working .htacess files with 301 redirects, this one became more complicated by the fact that I went through TWO domain name changes, before settling on the second one. Having seen some issues with the browser not being able to interpret correctly the .htaccess file, i temporarily suspended the .htaccess file, and opted instead for site forwarding. I don't know the mechanics behind site forwarding, or whether it is seo friendly or just a method for ip addressing, a sort of pseudo domain name server record change.
Technical SEO | | highersourcesites
I let it lie for a few weeks, until the dust settled, and yesterday put back the basic .htaccess file, with a 301 redirect, which directs the original domain name to be forwarded to the new one ( also it has a conditional in place to solve canonical issues). It works fine. But right now i am not seeing the link juice, the domain age, the domain page rank that it has. It has gone to zero, when it used to be three, sometimes four. I also made the change of address using webmaster tools. How long ( forever?) will it take to see my old page rank come back, even if it loses 10% from the change? And does site forwarding help or hinder seo ranking?0 -
Which is best blogging platform from SEO POV?
I am curious to find out what is the blogging platform of choice for enterprize level companies (employees more than 500, revenue more tan 150M). What would be the best solution from SEO point of view? I have used Wordpress in the past for small companies and feel that is the best. We are currently using Telligent. Is anybody using it?
Technical SEO | | Amjath0