How Do You Determine The Value/Worth of A #1 Ranking?
-
There are many articles out there, some outdated, and I am confused as to how to determine the value/worth (in terms of estimated revenue and traffic percentage) when you achieve a #1 ranking in google. I am also looking for a way to estimate the value, say, if a lower ranked keyword jumped to a better position--what that increase might be. Any feedback will be greatly appreciated.
-
The value will be different for different people.
Person A runs adsense.
Person B has ecommerce selling at $79.99
Person C has ecommerce selling at $69.99
Person D sells at $79.99 had has better conversion rate then B or C.
The value is what you are able to achieve.
-
Hey there,
Measuring or calculating the value of rankings is always a tough one because each keyword can provide completely different traffic levels when at a number one listing.
The way that I personally do this, to get a rough estimate, is to look at the total monthly local searches figure for the search term. This will give you an idea of how many searches will be made using this keyword each month. Now that you know that, take a look at the total results within Google, as well as the total results with the keyword in their webpage title (using the intitle: operator). This will then show what kind of competition you are up against.
It has been found that around 70% of all searches are clicked through on the top 3 results so you could take 70% of the global monthly searches, then multiply this figure (estimated click-throughs from the search engine) by the website conversion rate. This will then give you a rough estimate for what kind of potential revenue you could expect from getting a #1 ranking listing.
As I said before, this is a very rough estimate as there are many other factors, but this can be a good starting point.
Hope this helps.
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website excluded from indexing, google-selected canonical: N/A
The google search console revealed to me that none of my pages was indexed, all pages are listed in the 'excluded' section "duplicate, google chose different canonical than user".
Reporting & Analytics | | Fibigrus
But in the URL-inspection tab it shows me google-selected canonical: N/A Indexing and crawling is both allowed. Don't know how to get my pages to be indexed correctly. (by the way, they do NOT exist in other languages, so that can't be a reason why google might think they are a duplicate. There's definitively no other version of those pages available)0 -
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/
Reporting & Analytics | | Kingsmart1 -
MOZ rankings HUGE drop to 1
Hello, My website's MOZ rankings dropped dramatically to DA 1 PA 1 MOZ rank 0 Backlinks 0. A problem seems that my backlinks are no longer recognised, as there are of course many backlinks active and not the 0 mentioned. Also, I recently experienced a big drop in Google SERP, only for my homepage (main keyword), not for subpages (longtail). I don't know what might be the cause for the SERP and MOZ drop. The only thing I can think of is that the past months I first changed from http://www.mydomain to http://my domain and later to https://mydomain However this was done properly and added in Google search console. Also Google SC does recognise my backlinks still (eventhough most are to the old redirected http://www.mydomain version). Can this be the cause, or do you have any suggestions what might be the cause, or what I can do to find out? Obviously I am interested in finding out the reason for the big SERP drop as this might have to do with the same cause for the big MOZ drop. Thanks! 🙂
Reporting & Analytics | | Torilion0 -
Removing blog posts with little/thin content
We've got quite a lot (I'd say 75%) of our blog posts which I'd consider as low quality. Short content (500 words or less) with few shares, no backlinks & comments; most of which gets 0-2 unique views a day (however combined this adds up). Will removing these pages provide an SEO benefit greater than the reduction in traffic from the removal of these pages? I've heard the likes of Neil Patel/Brian Dean suggest so, however I'm scared it will provide the opposite as less content is indexed and I'll actually see traffic fall. Sam
Reporting & Analytics | | Sam.at.Moz1 -
Organic Traffic Drop and Rank Increase After Video Thumbnail added
So my company has created a large amount of videos and I took a couple of them and created a test video sitemap to see what effect adding a video thumbnail/rich snippet to the SERPs would be. It worked on one page and gained 2 spots (position 6 to 4) for the highest keyword, but traffic didn't increase too much. Then a week later I tested it with the page that we get the most organic traffic for, which is ranking for a very big keyword. It worked and gained a bit of ranking, but traffic decreased 50% ever since according to Google Analytics. It seems to me that the traffic from users clicking on the video thumbnail is not be tracked as google / organic even though it lands them on the intended page/doesn't redirect anywhere else. I've looked to see if traffic to this page increased overall to see if it was being tracked via a referral or as something else, but couldn't find any traffic discrepancy. The only thing I did find is that impressions under SEO > Landing Pages > Video Property increased, but this could be from the page ranking in the Video SERPs now. Has anyone experienced a similar situation? Do you think having a video snippet could be that big of a turn off for customers that people just aren't clicking like they used to? I don't think so, that's why I'm leaning towards a tracking discrepancy in Google Analytics.
Reporting & Analytics | | OfficeFurn0 -
Uptick in not tracked conversions / anyone have a list of things that google analytics will not track
There seems to have been an uptick in users on our site not being tracked in Google Analytics cause I see a lot more un-tracked revenue in the last 6 months then I used to. I know analytics is still working as it has been tracking a normal amount of visits but I assumed there might be a reason less would be actually showing up in analytics (mabye a change is what is being reported as organic). I know a lot of stuff goes into "not provided" such as logged in search and stuff like that but is there a list of all of the ones that go into not provided and all that just do not get tracked (javascript not enabled, iOS?). If it could be something else as well let me know. Thanks for the help!
Reporting & Analytics | | Gordian0 -
How can I see keyword rankings past 50?
The rankings in the campaigns appear to be limited to tracking terms in the top 50. is there a way to view past that? I understand that for the most part no one is ever going to see past that so 50+ might as well be 5000. But a client has requested for a handful of key terms. If this is not possible, can someone recommend another tool I might use? Thank you! Kevin
Reporting & Analytics | | yandl0 -
Google Analytics Content Experiments don't deliver 50/50?
Our A/B test is actually delivering at about a 70/30 page view rate. 70% in favor of the original version and only 30% of the new. We are sending 100% of our traffic to this homepage test. Has anyone else experienced this? There seems to be a lot of folks experiencing this.....anyone know why?
Reporting & Analytics | | VistageSEO0