I need suggestion on how to increase our page authority.
-
I'm looking for specific suggestions on how to increase PA on different pages. Specific site I could link a page to link Pintrest to increase PA.
-
Hi Kandice,
Page Authority predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank well in search results.
More in this article here:
[http://www.seomoz.org/learn-seo/page-authority](Hi Mark, Appreciate your answer, but I think there might be some confusion as to what Page Authority represents. Page Authority predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. More in this article here: http://www.seomoz.org/learn-seo/page-authority Unfortunately, PA isn't influenced by on-page optimization (although this is certainly an important factor for SEO) and links from .edu sites do not inherently boost your PA more than links from other sites. But we all love links from .edu sites. :))
Unfortunately, PA isn't influenced by on-page optimization (although this is certainly an important factor for SEO) and links from .edu sites do not inherently boost your PA more than links from other sites. But we all love links from .edu sites.
In short, the best way to increase PA is to get links from other pages with high PA (or many links from pages with lower PA) These can often be internal links from your own pages, but you'll often see better results from getting external links to these pages.
Hope this helps. Best of luck with your SEO!
-
Kandice,
I appreciate the simplicity of your question. Are you sitting down? This is one of the key fundamentals of basic SEO. Here are the answers.....
Every link you build for your site will be "graded" on the PA of the site you are linking to.
PA is a nebulous term. Thats why its so fun.....its like asking how much does your boyfriend or husband love you. You think its a lot and they might tell you a lot but they only love you as much as they love you.....google and other search engines won't tell you exactly what their algorithm does...so everyone guesses....seomoz domain authority is their guess at what the PA is. (SEOMOZ is kick ass and smarter than you and I and it is probably close to what Googles algorithm is).
If you want to increase your PA on specific pages, build links to your pages from high PA sites. The no brainers are .edu sites......if yu want to identify specific ones that are worth targeting, then use the open site explorer to identify the highest page authority sites your competition is using and then copy them......nothing wrong with that.
An even easier method of increasing your PA that most people forget about is on page optimization. google will look to your site for relevance and quality score for your keywords. if the on page optimization is sold, you will have a higher page authority for your keywords.
Hope this helps. if
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My All Site Spam Score Increase 0 To 72
I am having 7-8 Sites there were no spam score on my sites before today, But Now When I Logged in today I got that there is lots of spam score on my all sites, and I did not do nothing like spammy content, or get spammy links. Why This Increased? Can anybody here Describe it.
Link Building | | Nishantkumarss0 -
Link juice - What could be the reason for our bad internal page Page Authority
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy. 1.It appears our internal link structure is not great and is not very organised 2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed. Is there any other factors I should be aware of when building PA on some of my inner pages. Any Thoughts would be appreciated.
Link Building | | CAQ1 -
Authority redirection - 301
Hello! Could you please help me out with below? For example i have a domain www.domain1.com which has authority of 50... and i set redirect 301 to www.domain2.com will the second domain receive first domains authority and rankings? Thanks in advance!
Link Building | | irakli.chkheidze0 -
Landing pages rank higher thank home page
Ive been tasked to work on several sites from a client that had some shady past seo work done for them. Weak content, tons of useless links all pointing to home page, etc. Ive gone through site and given a total re-write and worked on removing and dissavowing links. Majority of the sites home page ranked high on first page google. Now the sites are closer to 100 rank than first page, and the odd thing is that home page cant be found but pages like terms and conditions or disclaimer are ranking. These pages have hardly no content compared to home pages, and while they are still ranked 80 to 100 positions back they are ranking while the home page cant be found. We have tried changing anchor text to "click here", and "for more info" instead of keyword and nothing much changed yet. Competition still has pretty much keyword anchor text and worthless links and they still rank well. Am I wasting time with rewrites and link dissavows or should I continue and eventually get the sites home page to come back on the radar? We have added social media presence and a blog that we post to regularly and for 6 months of work have hardly seen a dent for improved rankings. Am I on the right page or spinning my wheels? Any advise is appreciated.
Link Building | | anthonytjm0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Why links coming from this page are never found? (opensiteexplorer)
There is a very strong authority and ranking website that has links on it to some of our competitors websites and other companies. I used opensiteexplorer to check if these links were showing up as backlinks on competitors site but I was unable to find them. This 'powerful' page of links has been around for quite a while so I don't think time has anything to do with it. SEOmoz toolbar itself gives the particular page good rank, trust, and authority. Using this website (not sure it has any use) http://rapid.searchmetrics.com/en/ it finds the outbound links and domains. I was unable to find any nofollow or noindex things anywhere on the site.. Just looking at the site and it's links I would think it an ideal backlink target for my company. However using opensiteexplorer I am lead to believe this backlink is never being found? Any thoughts? Cheers
Link Building | | Earthsaver0 -
Authority versus Content in Linkbuilding
Hi there, I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from. I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)? Thanks for your recommendations! Best regards, Tobias
Link Building | | space560 -
Blog Commenting Question Off Page
While blog commenting, many people tend to use their 'anchor text' when asked to provide with their name. Hyperlinking anchor text inside the blog comment is perfectly understandable for me but using anchor text when asked to provide your name is something that I see as spam and something that totally confuses a normal user who reads the blog comment and sees a weird name in the name section. Search engines too must be perfectly aware of this and thus I am of the opinion that such anchor texts don't care much weightage in the eyes of search engine. However many of my fellow SEO colleagues tend to differ. They say you should use anchor text when asked to provide with a name. And I am totally against this form of promotion That's why I wish to ask the opinion of experts in SEO MOZ on this topic. Awaiting your feedbacks
Link Building | | pulseseo0