Looking for some link bait ideas for local businesses?
-
I own an agency and have several local clients. Particularly clients in the service areas - Window replacement company, Roofing company, Foreign Car repair company, and an Asphalt paving company. I really want to run some link bait campaigns, and would love any input you guys might have. Thanks in advance for your ideas:)
-
The ROI just isn't there. Not unless you stumble into a Chuck Testa video. I don't envy you, don't take this as criticism, but rather a rambling from someone who has been there. In fact, I'm interested to hear what you come up with .
I tried:
-
Linkbait
-
Consistent content (mainly educational resources targeting 'local + kw' strings)
-
PPC
-
All local directories
-
Videos
Rankings, sure. No problem. However, the traffic just wasn't there to make it FUN. You know? Whatever you do, don't forget to promote your own brand and work towards non-regional clients.
You're best bet is to think about offline resources and find ones you can leverage online. Most of it, it's going through competitor contacts/network, vendors, partners, distributors and lean on those contacts for content & links. Don't spend too much time on viral/linkbait, because it's expensive to create & I'm guessing these companies won't pay you for your time.. or appreciate it.
The other thing we did that worked well, harvested all local blogs. From there, we identified non-direct competitor blogs and leveraged guest posting that way. It cut down on the cost of new content and earned us a few links. Not to mention, got me a couple of free lunches.
-
-
Thanks Mcarle. Great info!!
-
Get to now your:
Local news outlets.
Local community groups.
Local business associations.
Nearly all cities these days have dozens of hyperlocal blogs, get to know all of them.
As for the bait its self...
Get the companies to hold events, open houses, join communitie fairs...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook ignores multiple slashes for business listing - true duplicate page issue?
Hi everyone, I am doing an external link audit for a site that contains a large number of public business profiles in it. As a part of each profile, there can be a website listed for the business, as well as a FB page and twitter etc. Pretty standard. There are thousands of business profiles on the site and I noticed that in a small group of links to FB profiles there seem to be typos. These are not the actual businesses that I found, but I have taken common public profiles and modified to show what I am seeing to give examples. https://www.facebook.com//nissanusa/ https://www.facebook.com//pizzahutus/ https://www.facebook.com//WhiteHouse/ https://www.facebook.com//TrekBicycle/ Notice the double slash. You can put as many slashes as you want and it makes no difference, e.g. https://www.facebook.com///////////////////////////////////////////////////////////TrekBicycle/ FB shows a 200 for all of pages when it should show a 404. There is no 301 to the correct URL. Facebook also does not canonical these other pages to the one slash URL. You could call this a potential duplicate content issue due to typos. These types of pages would be important for brand related searches for a business. Google may be smart enough to ignore them, or maybe the typo does not happen often enough that it does not really matter. I am just surprised that FB does not 404 or 301 these pages. When I checked my personal FB page URL and some of my friends, this does not happen. FB shows a 404 if you add extra slashes to personal pages. So, the duplicate issue seems to only be with business type FB pages. Curious about what the group thinks or if they have seen similar situations like this one. Thanks!
Social Media | | CleverPhD0 -
How can I most effectively use Twitter to increase traffic and promote sales for our fine art business?
My wife and I are struggling to promote her sales of Fine art wildlife art and nature paintings; both originals and fine art prints.We have had a website for over 10 years; with virtually no traffic, and only an occasional sale (averaging about one per year). How can we most effectively use the Twitter platform to generate leads and sales?
Social Media | | nomadjim0 -
Are Social Links on Home Page Good for SEO
Hi, I have removed the Facebook, twitter, LinkedIn and G+ links from the top of our home page so as to try and stop users leaving the page. Is this bad for SEO? Thanks
Social Media | | Studio330 -
Vibrant Facebook Community around a Business, how to ask for links?
Hello, Helping a friend out with their site: Black Mountain Colorado Dude Ranch. It is an awesome dude ranch (working ranch that has cabins for rent so you can get that 'western experience' without buying a ranch. Yes there are cattle drives). They have a great ~1000k a picture facebook page https://www.facebook.com/blackmtnranch that is fantastic, but I'm completely at a loss on how to get help with our ranking terms from this (as most don't have blogs, websites or any knowledge of what linking is outside facebook). Ideas? tl;dr Asking for links from people without sites is confusing to them, but is there any tips to getting help from them?
Social Media | | andrewhyde0 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0 -
Community site for link building?
I'm considering the following in order to get users to stay on my site and make it more useful to visitors. At the minute we list live bands for hire and have a blog - that's it. I'm looking to build a sense of community where users can build a profile, chat, list their gigs, upload demos and chat in forums. Firstly I want improve the user experience and gain dedicated members but my second reason for doing so it to gain backlinks. My theory is that if the site is more useful it will gain more links. Does anyone have any info on how implementing 'community' features on a website helps with backlinks and whether this strategy works? These changes would mean my site has evolved considerably but i don't see that as a problem. My long term aim is to monetise the site through classifed ads and spot ads. Would anyone advise against adding advertising to a site and if so why?
Social Media | | SamCUK0 -
Business CRM for Facebook, Twitter, Linkedin
Hi Guys, Does anyone know / use any good all in one CRM for Facebook, Twitter and Linkedin. This is for business purposes therefore I will need to able to post on facebook as my business page (not personal profile). Thank you.
Social Media | | Socialdude1 -
Facebook business page
Hello Can you help me. I'm starting out in SEO and sometimes I think I miss the Elephant in the room. I have tried and tried to find our via 'Google' or 'Seomoz' articles the answer to this question. How does 'Google Panda' link a facebook business page to it's actual business website if the url is not identical eg 'www.setteeherts.co.uk' 2 'www.facebook.com/settee-herts'? As no one is talking about this I'm assuming I am missing the elephant. If you can see it can you point it out gently? ta!
Social Media | | catherine-2793880