Using rel="author" on product descriptions
-
Unique and effective product descriptions can be one of the most expensive investments that go into building a retail website. I would consider them part of the "intellectual property" of a company.
These descriptions are also one of the most often pirated types of content. Some product descriptions have been grabbed and used by hundreds of pirates.
When people grab your product descriptions it creates a duplicate content problem, it also starts cutting off your long-tail traffic.
The discussion topic here is....
Have you heard of anyone using rel="author" on product pages with substantive content?
Do you think there is any value in doing that?
Is this an abuse of rel="author"
Thank you!
-
Tried and tested.
If your authoring original content your not abusing the tag.
If your authoring the content using a well put together Google plus profile the benefits are much like authoring an article. Wonderful.
I'm yet to see if the subject mater of this article will also effect internal linking.
-
Hi!
Interesting thoughts, I have never tried that.
Google says:
_We're experimenting with using this data to help people find content from great authors in our search results. _More reading:
http://googlewebmastercentral.blogspot.se/2011/06/authorship-markup-and-web-search.html
http://support.google.com/webmasters/bin/search.py?hl=en&query=rel+author&ctx=en:searchbox
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ensuring that Google Display my Meta Descriptions
Hello, I have a few pages that appear in SERPs with the page copy as opposed to the meta descriptions I wrote, is there any way to try & force the meta descriptions to be displayed? Its a WordPress site using Yoast
On-Page Optimization | | jasongmcmahon0 -
I have a site with jokes. What schema markup could I use?
My site is about jokes. I wonder what schema markup could I use to be more visible in the search results.
On-Page Optimization | | MichaelJanik0 -
Blank Title and Description Tags
Hi guys. Some times web platforms that I do work on have pages that I normally do not optimize. They more often than not have blank meta titles and meta descriptions. If I put titles and descriptions on these pages, no matter how minor, would it help the site as a whole to rank better? Thanks!
On-Page Optimization | | oomdomarketing0 -
On page "F" and I changed my tags long ago to match everything and still F?
My on-page analysis shows that my title tags are not supporting my keyword..........but they are! My title tag has my EXACT keyword phrase. What gives? Keyword is "San Diego Party Bus" Title is "San Diego Party Bus | xoxoxox | xoxoxoxo" F grade! ????????
On-Page Optimization | | DrewSpinoso0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
Please Help ! Strange description
The site http://goo.gl/bQkCF is displaying a strange description for keyword "taxi software" in google.com (second position ). Instead of description, text "logo" is being displayed. I understand that there is no description on the site, but still why this text. I would appreciate if you would let me know if anything is wrong with the site.
On-Page Optimization | | seoug_20050 -
Using magentos own url re-writes
We are changing ecommerce platforms. Is it best to use magentos own url re-writes to redirect every page of a site from its old url to it new one?
On-Page Optimization | | LadyApollo0 -
product links
If you sell a range of products say 3 at the most, all on their own pages, is it ok to link to the other products within the range from each page? I have tried this and it eventually leads back to the same page is this a good, bad or doesn't really matter thing? Also is the anchor text still important?
On-Page Optimization | | LadyApollo0